Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
Generic

Candice Mason

Ann Arbor,Mi

Summary

Goal-oriented digital marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in multi-million dollar project management, team building, stakeholder relations and campaign optimization. Ready to offer over a decade of experience to new role dedicated to achieving exceptional results on tight timetables.

Overview

12
12
years of professional experience

Work History

Paid Search Specialist

LifeEdge
Grand Rapids, Michigan
03.2022 - Current
  • Communicated regularly with clients about campaign status updates and any changes made along the way.
  • Identified areas of improvement within existing campaigns, including keywords, ads and landing pages.
  • Performed in-depth analysis of competitors' strategies to stay ahead of the competition.
  • Developed and implemented successful and profitable paid search campaigns for multiple clients.

Digital Marketing Specialist

PWB Marketing Communications
Ann Arbor, Michigan
02.2015 - 03.2022
  • Developed strategies for paid search campaigns across multiple channels including Google AdWords.
  • Generated reports on website performance, ad campaigns, and other key metrics.
  • Collaborated with creative teams to design visuals for digital marketing campaigns.
  • Analyzed consumer behavior data using analytics tools such as Google Analytics.
  • Coordinated with internal stakeholders to ensure timely delivery of projects within budget constraints.
  • Performed competitive analysis of other companies' online presence in order to stay ahead of the curve.
  • Assisted in the preparation of presentations, proposals, and budgets for potential clients.
  • Created social media content calendars and managed accounts across multiple platforms such as Facebook, Instagram, Twitter.

Digital Marketing Manager

General RV Center
Wixom, Mi
03.2014 - 05.2017
  • Develop and manage online marketing campaigns to maximize ROI & promote events
  • Increase online presence through all Social Media platforms
  • Create content for ads, flyers and brochures using Adobe Photoshop & Illustrator
  • Write & manage blog content to engage target market and increase SEO
  • Create global email marketing campaigns integrated with CRM data
  • Analyze website traffic using Google Analytics for weekly reporting.
  • Organized trade shows and exhibitions to promote brand awareness.
  • Coordinated with sales teams to develop mutual approaches to problems and opportunities.

Digital Specialist

Detroit Media Partnership
Detroit, Mi
08.2013 - 10.2013
  • Develop and manage online marketing campaigns to meet clients digital marketing goals
  • Provide creative solutions to drive brand awareness, engagement & traffic through social media
  • Generate new business leads through cold calling, networking & social media
  • Sell internet marketing solutions including SEO, social media management, PPC, website design, email blast, mobile marketing and display advertising.

Account Strategist

Genpact
Ann Arbor, Mi
09.2012 - 08.2013
  • Identify ways to improve clients campaigns to optimize ROI and fuel revenue growth
  • Develop strong relationships with new clients on a quarterly basis
  • Implement Strategies to optimize online search & display advertising goals.

Education

Fashion Merchandising & Marketing

Western Michigan University
Kalamazoo, Mi

Skills

  • Performance Management
  • Cold Calling
  • Event Planning
  • Buyer Behavior/ Awareness
  • Digital Marketing
  • Sales Strategy & Implementation
  • Staff Training/Mentoring
  • Paid Search
  • Social Media Advertising
  • Google Analytics & Reporting Tools

Accomplishments

  • Market Motive Certified
  • World Class Sales Certified
  • Top revenue generating employee
  • MVP award for sales performance February 2013
  • Exceptional Performance Award April 2013
  • 96% Google Adwords Certification Test

References

References available upon request.

Timeline

Paid Search Specialist

LifeEdge
03.2022 - Current

Digital Marketing Specialist

PWB Marketing Communications
02.2015 - 03.2022

Digital Marketing Manager

General RV Center
03.2014 - 05.2017

Digital Specialist

Detroit Media Partnership
08.2013 - 10.2013

Account Strategist

Genpact
09.2012 - 08.2013

Fashion Merchandising & Marketing

Western Michigan University

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Candice Mason