Candice Pifer

Marketing Production Manager with over 18 plus years of experience in overseeing and executing digital marketing campaigns, content production, and cross-functional team management. Skilled in developing and managing product strategies, optimizing workflows, and coordinating the delivery of high-quality digital assets for diverse marketing channels. Adept at using analytics to drive decision-making, ensuring timely delivery, and continuously improving marketing processes.

· Digital Marketing Strategies

· Manage a team of highly trained Marketing Coordinators

· Execution strategies from contract, launch, monthly cyclical turnaround of 500 plus automotive dealership campaigns, cross department coordination, reporting, client and sales support, executive team engagement.

· Supported and managed product execution through sales revenue growth from $1.9Million to $8.4 Million in 3-year period.

· System knowledge: Jira Software, NetSuite, Salesforce, various vendor and company applications.

· Multi directional responsibilities for a startup SaaS marketing and advertising company.

· Sales and support role for non-automotive vertical of company to include schools, businesses, community organizations.

· Automotive Manufacturers marketing at corporate level. Executed very large national campaigns and regional initiatives for automotive manufacturers such as Kia, Chrysler and Mitsubishi.

· Automotive dealers support lifecycle marketing.