Summary
Overview
Work History
Education
Skills
Affiliations
Certification
References
Timeline
Generic

Candice Womer

Huntingdon Valley,PA

Summary

Dedicated communications professional seeking to leverage experience in media relations to promote companies in through development of communications messaging and storytelling. Passionate for devising informational messages to build brand image, inform general public of initiatives and influence targeted audiences. Known for exceptional organizational and prioritization skills to manage multiple, concurrent projects.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Senior Communications Specialist/Lead Media Spokesperson

Atlantic City Electric
Mays Landing, New Jersey
01.2024 - Current
  • Serve as lead media spokesperson and serve on a rotating basis as on-call media representative company-wide, servicing New Jersey, Delaware, Maryland and Washington D.C.
  • Serve as company’s media subject matter expert, developing media pitching presentation and leading team meetings on media pitching.
  • Implement and oversee all media outreach with media pitching, advisories and news releases as needed.
  • Cultivate story ideas, draft media advisories and garner earned-media coverage.
  • Obtain, secure and foster relationships with Philadelphia media market as well as shore points media partners and smaller local papers across service territory.
  • Develop yearly media engagement plan.
  • Assist with logistics of planned press conferences.
  • Support in the establishment of two-way communication and growth between media partners – easing the path to earned-media.
  • Collaborate on regulatory filings and reliability projects to ensure communications alignment and strategy.
  • Develop, lead and execute all media outreach during crisis communications.
  • Manage company-wide videography vendors and maintain company-wide video library.

Senior Communications Specialist

Pepco Holdings
Newark, Delaware
02.2022 - 12.2023
  • Supported brand and reputation strengthening, telling the value stories for two energy delivery companies serving Delaware, Maryland and New Jersey.
  • Served as a media spokesperson, developing news releases and pitching story opportunities.
  • Served on a rotating basis as on-call media representative company-wide, servicing New Jersey, Delaware, Maryland and Washington D.C.
  • Served as company’s media subject matter expert.
  • Cultivated relationships with media partners to ensure positive, effective storytelling to company stakeholders.
  • Developed strategic communications campaigns to advance regulatory and legislative initiatives, major reliability projects and other business initiatives.
  • Served as a strategic internal partner, providing communications recommendations across the company.
  • Served as a public information officer and supported crisis communications.
  • Developed media events to communicate organizational activities beneficial to environment, public safety and important company initiatives.

Assignment Editor

WPVI-TV
Philadelphia, Pennsylvania
02.2008 - 02.2022
  • Prioritized news according to relevance and importance.
  • Researched and compile facts needed to determine reporters' assignments.
  • Updated stories for daily reporting, develop leads and authenticate news tips.
  • Managed weekend news desk and assist with weekend scheduling.
  • Read, reviewed and edited news copy to ensure accuracy for broadcast and web.
  • Communicated with the public, local authorities and public relations personnel daily.
  • Collaborated with producers, managers to evaluate and optimize editorial coverage.
  • Coordinated advanced editorial planning and scheduled news coverage.
  • Updated assignment desk calendar with relevant deadlines and due dates.
  • Edited scripts and broadcast materials for accuracy, clarity and content.

Digital Producer

WPVI-TV
Philadelphia, Pennsylvania
01.2021 - 02.2022
  • Created, edited and managed written news, video and content for all digital platforms.
  • Created, edited and managed written news, video and content for all digital platforms
  • Aggressively and accurately delivered breaking news for digital through news alerts.
  • Edited video to be used along side news stories.

Desk Assistant

WABC-TV
New York City, New York
06.2007 - 02.2008
  • Collaborated and distributed news scripts to directors and anchors.
  • Provided news footage and research for packages.
  • Mediated with writers, members of the public and publicity staff.
  • Handled incoming calls and directed callers to appropriate department or employee.

Education

B.A. Journalism/Concentration: News Editorial, Broadcast, Public Relations -

Rider University
05.2007

Skills

  • Media Relations
  • Media Communications
  • Press Release Writing
  • Media Outlets Research
  • Communication Strategy Development
  • Corporate Communications
  • Writing, Editing, and Proofreading
  • Crisis Communications
  • Public Relations Strategies
  • Brand Messaging

Affiliations

  • Developing Young Professionals, Board Member - January 2024 - Present
  • Upper Moreland Little League, General Board Member - January 2023 - Present

Certification

  • EUCI Electric Utilities 101 Training - June 2023

References

References available upon request.

Timeline

Senior Communications Specialist/Lead Media Spokesperson

Atlantic City Electric
01.2024 - Current

Senior Communications Specialist

Pepco Holdings
02.2022 - 12.2023

Digital Producer

WPVI-TV
01.2021 - 02.2022

Assignment Editor

WPVI-TV
02.2008 - 02.2022

Desk Assistant

WABC-TV
06.2007 - 02.2008

B.A. Journalism/Concentration: News Editorial, Broadcast, Public Relations -

Rider University

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