Candidate 1 Candidate
Lima,Peru
Summary
Data & Digital Analyst specialized in Web and App Analytics with Google Analytics 4, Tag Manager, and Firebase. Expert in content SEO and technical SEO for websites developed in different programming languages. Currently growing as a Business Intelligence Analyst, mastering Excel, SQL and Power BI to take data analyst to the next level.
Overview
10
10
years of professional experience
Work History
Data Lead
Growth Organic
Lima, Peru
01.2023 - Current
- Analyze and process client business data to generate insights
- Direct the web development, design, SEO, and implementation of the analytics plan per client
- Manage the acquisition of new leads and create presentations in PPT
- Monitor and update clients through video calls and dashboards in Looker Studio and Excel
- Notable clients: Papas Avelino, Summit-RU, Layer8ns, and JS Industrial.
Senior Digital Data Specialist (Maternity Cover)
Culqi
Lima, Peru
06.2023 - 09.2023
- Lead the new measurement and monitoring plan for websites and apps using GA4 and Firebase
- Implement SEO strategy, focusing on both technical aspects and content
- Set up a Dashboard using Looker Studio for campaign tracking and performance monitoring
- Oversee a team consisting of a UX Designer, web programmer, and app developer.
Experience Leader
IPG Media Brands
Lima, Peru
06.2020 - 12.2022
- Experience Leader: SEO, Analytics, E-commerce, and UX, leading a team consisting of a web developer, an analytics programmer, two copywriters, and a designer
- Responsible for managing 5 accounts: La Positiva (insurance), Tucambista (financial app), Maccenter (retail), Volvo (heavy machinery), and SIU (education)
- Weekly status meetings with clients: reports using Looker Studio.
Founder
Casas de Vacaciones
Lima, Peru
01.2020 - 07.2022
- Acquired and negotiated terms and conditions with over 50 owners of countryside and beach houses nationwide
- Achieved a traffic of 30k monthly visits, comprising 64% organic
- Over 250 keywords ranked on the first page of Google
- Managed team including a designer, programmer, audiovisual producer, copywriter, digital channels salesperson, performance specialist, and social media coordinator.
Digital Marketing Coordinator
PeruHop
Lima, Peru
04.2018 - 12.2019
- SEO Audit of the website: In collaboration with the programming team, we improved the website's performance for both desktop and mobile, from 33% to 70%
- Creating offline marketing strategies: Participated in five private Peruvian universities in the areas of student exchange, through conferences and fairs about Peru Hop
- OTA Management: Expedia, Despegar, Get Your Guide, Viator, Civitatis, Turismoi, Airbnb Experiences, TripAdvisor
- Negotiation of terms and conditions, commissions.
Customer Coach
Cloudbeds
Sao Paulo, Brazil
03.2015 - 02.2018
- Implement and train new clients and their teams on the acquisition of the software
- Respond to tickets with questions, inquiries, and issues daily using Zendesk
- Create a Knowledge Base in Spanish through videos and frequently asked questions, reducing the average response time by 25% for Spanish-speaking customers.
Education
Master in Ecotourism -
Universidad Agraria de La Molina
Lima, Lima, PeruBachelor's in Business Administration -
Universidad San Ignacio de Loyola
Lima, Lima, PeruSkills
- Database structures
- Quantitative analysis expertise
- Data Aggregation Processes
- Normalization techniques
- Data Acquisitions
- Advanced data mining
Complementaryeducation
- Business Intelligence, A2Capacitacion, 2024
- Data Processing with Excel, CoderHouse, 2023
- Google Analytics 4, Analytics Mania, 2022
- Mailing Automation with MailerLite, 07/22
Timeline
Senior Digital Data Specialist (Maternity Cover)
Culqi
06.2023 - 09.2023
Data Lead
Growth Organic
01.2023 - Current
Experience Leader
IPG Media Brands
06.2020 - 12.2022
Founder
Casas de Vacaciones
01.2020 - 07.2022
Digital Marketing Coordinator
PeruHop
04.2018 - 12.2019
Customer Coach
Cloudbeds
03.2015 - 02.2018
Master in Ecotourism -
Universidad Agraria de La Molina
Bachelor's in Business Administration -
Universidad San Ignacio de Loyola
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