Summary
Overview
Skills
Education
Work History
Timeline
AdministrativeAssistant
Candie Esch

Candie Esch

Dallas,TX

Summary

Expert Marketing Communications leader with a heart for creating meaningful connections and seamlessly blending strategic prowess with a designer's creative touch. Ready to infuse warmth, authenticity, and a touch of magic into your marketing efforts. Let's collaborate to craft narratives that not only capture attention but also make a lasting impact, fostering genuine connections within the educational community. Together, we can elevate your brand with authenticity, creativity, and a deep sense of purpose. How might we create something incredible together?

Overview

20
20
years of professional experience

Skills

  • Team Leadership
  • Creative Direction
  • Graphic Design
  • Content Strategy
  • Performance Metrics
  • Project Management
  • Editorial Calendars
  • Public Relations
  • Brand Management
  • Social Media Management

Education

Bachelor of Arts -

Thomas Edison State University
Trenton, NJ
10.2019

Work History

Director of Marketing Communications

Good Shepherd Episcopal School
2022.07 - Current
  • Oversee and manage the strategic direction of the school's marketing, communications, website/SEO, social media, parent portals, in-house design work, branding, copywriting, public relations, crisis-communications, etc.
  • Represent the marketing communications perspective at senior leadership meetings; support fellow admin team members and collaborate to make strategic school decisions
  • Serve as an active member of the Critical Incident Team, creating and implementing emergency communications strategies, first response messaging, processes, and controls
  • Create, manage and maintain the school's social media outreach, strategy, and advertising initiatives, and be a resource for internal social media policies and procedures
  • Lead the Marketing Committee to identify emerging marketing strategies, test effectiveness and report on results to the Board of Trustees
  • Represent the school with media outlets and general public, conveying consistent messaging to support Board of Trustees objectives
  • Evaluate parent behaviors and patterns through surveys and focus groups to inform promotional campaigns
  • Lead a department of communications and marketing professionals; mentor junior team members, providing purposeful guidance and support in their career development within the school
  • Create and uphold Brand Standards Guide and increase brand awareness by developing and executing marketing material and content in a consistent tone and brand voice
  • Develop content and collateral for digital and print campaigns by overseeing work of internal teams and creative agency groups
  • Enhance internal communications, streamlining processes and improve overall team efficiency
  • Create and uphold Editorial Standards Guide and oversee all internal and external communication
  • Negotiate contracts with vendors and agencies, securing cost-effective solutions for various marketing initiatives
  • Collaborate with the Admissions Department to create and implement a complex enrollment and retention strategy
  • Launch successful digital marketing campaigns that achieve goals for increased website traffic and evaluate campaign performance using analytics tools, refining strategies based on data insights
  • Generate, edit, publish, and share content that builds meaningful connections and encourages community participation
  • Improve website visibility through development and implementation of SEO strategies
  • Supervise staff hiring, training and performance evaluations

Creative Director

Good Shepherd Episcopal School
2015.04 - 2022.07
  • Provided art direction and quality control over all major creative concepts
  • Translated Board of Trustee marketing objectives and strategic plan goals into clear, actionable, creative strategies
  • Produced creative print and digital advertisements in line with annual school marketing plan
  • Collaborated with all campus departments to manage design, production, and successful implementation of marketing collaterals
  • Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs
  • Led cross-functional teams to deliver high-quality creative assets on time and within budget constraints
  • Streamlined creative processes for improved efficiency and team productivity
  • Mentored junior designer, fostering professional growth and enhancing overall team capabilities
  • Collaborated with Head of School to create responsive trustee dashboards and infographics sourced from raw data
  • Served as webmaster for Good Shepherd content management system (Finalsite), provided support, training, and technical assistance to community, including employees, parents and students
  • Ensured continued growth and success of website by managing overall design and visual direction
  • Continued to grow social media following; responsibly managed all social channels (Facebook, Instagram, Twitter, Google) and generated/published content to build meaningful connections and encourage community participation
  • Created, implemented, and maintained accurate style guide to support overall school identity
  • Supported ongoing advancement of the school by ensuring and regulating brand consistency among Board of Trustees, Administration, Faculty, Staff, and parent volunteers
  • Developed cohesive communications strategy in collaboration with Communications Director and Chief Marketing Officer, and served on crisis communications team
  • Cultivated vendor relationships, including printers, freelance designers, copywriters, photographers, mail houses, etc.
  • Participated in hiring and training Communications and Advancement professional staff
  • Managed deliverables, timelines, and budgets via collaborative project management software

Communications and Publications Coordinator

Good Shepherd Episcopal School
2012.10 - 2015.04
  • Designed all printed and digital collaterals in-house
  • Enhanced publication quality by implementing rigorous proofreading and editing processes
  • Wrote, prepared, and submitted press releases with photographs to secure regular press coverage
  • Maintained an active contact list for key media outlets and developed relationships with reporters and media staff
  • Increased publication efficiency with effective project management and adherence to deadlines
  • Assisted with all fundraising efforts and redesigned all materials, resulting in an increase of annual giving by 35%
  • Actively updated the website on a daily basis to increase traffic
  • Participated in the collaborative creation of an annual and long-range advertising plan
  • Designed and submitted ads as planned against an annual advertising schedule
  • Developed, conducted, and reported on media surveys completed by prospective parents to maximize effectiveness of advertising program to attract and secure new and diverse students
  • Started the very first social media program for the school from scratch

Communications Designer

Temple Emanu-El
2008.09 - 2012.10
  • Developed innovative design concepts for improved brand recognition and member engagement
  • Maintained consistent branding while providing solution-based layout and design strategies for all departments
  • Created compelling visual presentations to effectively communicate complex ideas to clergy and stakeholders
  • Supervised the implementation, integration and training process for Net Community, the web-based component of Blackbaud
  • Implemented email marketing strategies through Constant Contact and provided support and training to professional staff
  • Communicated professionally and effectively with clergy, staff, board members, faculty, volunteers and congregants to realize the vision of each project
  • Engaged and connected with extended community by attending and assisting with organization of special events, holidays, and cultural celebrations
  • Trained professional staff to promote efficient departmental workflow through the use of communication guidelines, creative briefs, and production request forms
  • Maximized website as a powerful communications vehicle through daily web updates and weekly flash rotation designs
  • Redesigned new brand identity for full suite of development materials including annual report, annual campaign, and foundation materials; leading to the largest, most successful annual campaign in the organizations 137 year history

Junior Art Director

NarrowCasting
2007.05 - 2008.09
  • Directed, designed and produced full range of campaigns for clients, resulting in increased brand recognition and engagement
  • Presented concept pitches to clients, securing approval for multiple high-profile campaigns
  • Streamlined workflow processes, enhancing team efficiency and project completion rates
  • Delivered projects under tight deadlines without sacrificing quality or creativity
  • Coordinated with Creative Director and Senior Copywriting Editor to form innovative marketing solutions on a wide variety of materials for clients
  • Effectively coordinated prepress and production of materials for offset and digital printing
  • Successfully managed and trained art department team of three graphic designers and one intern
  • Maintained strict organization of graphics file database and graphics user interface and created cohesive training manual of all graphics standards and procedures for art department

Graphics Specialist

Tarrant County College District Offices
2004.05 - 2007.04
  • Created modern, dynamic recruitment materials and supervised direct mail campaigns to over 33,000 households
  • Managed accounts and organized production of district-wide printed publications from concept to completion
  • Worked directly with staff on every campus to inspire vision, realize concepts, and execute projects
  • Coordinated third-party vendors, printers, and photographers to supplement departmental productivity
  • Managed edits from clients and coordinated with copy-writers on proofing and editing
  • Produced press releases and coordinated with Arlington Star Telegram, Dallas Morning News, and other local newspapers, radio stations, and websites

Timeline

Director of Marketing Communications

Good Shepherd Episcopal School
2022.07 - Current

Creative Director

Good Shepherd Episcopal School
2015.04 - 2022.07

Communications and Publications Coordinator

Good Shepherd Episcopal School
2012.10 - 2015.04

Communications Designer

Temple Emanu-El
2008.09 - 2012.10

Junior Art Director

NarrowCasting
2007.05 - 2008.09

Graphics Specialist

Tarrant County College District Offices
2004.05 - 2007.04

Bachelor of Arts -

Thomas Edison State University

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Candie Esch