Candra Valley
Astoria,OR
Summary
Accomplished professional promoting 8 years in multiple diversified roles within the Hospitality industry. Delivers dynamic communication, interpersonal and organizational talents in fast-paced, ever-changing environments. Valuable and hardworking employee known for turning cold calls into successful selling while maintaining relationships with existing partners and clients in portfolio. Looking to take the next step in my career by utilizing my existing skill set and leadership traits to obtain growth in a new role.
Overview
7
7
years of professional experience
Work History
Regional VP of Sales - West
Hotel Investor Apps
Glenwood, MD
07.2023 - Current
- Established relationships with key customers in order to maximize sales opportunities.
- Use cold calling and networking to sell products and services.
- Negotiate terms of sales agreements and developed contracts to successfully close sales.
- Create sales workflows within database to accurately track sales initiatives.
- Proficient in presenting software solutions to both technical and non-technical stakeholders
- Create sales plans annually to forecast goals and targets.
- Attend tradeshows and events to promote company brand, leading to revenue and closed deals.
- Walk through discover calls with potential clients to understand current pain points and overcome objections.
Account Executive - Payables and Receivables
Repay
Atlanta, GA
01.2020 - 07.2023
- Experience selling to C-suite, VP, Operations role types.
- Create business plans to reach predetermined goals and quotas.
- Spearhead cross sell and up sell initiatives.
- Used consultative sales strategies to effectively overcome client objections and maximize sales activity.
- Developed sales pipeline by cold-calling, canvassing and obtaining referrals.
- Maintained updated knowledge of changing industry, standards and trends related to accounts.
- Built relationships with software providers to implement vendor disbursement gateway.
- Created processes with software partners to streamline account boarding, maximizing revenue and teams initiatives.
Outside Sales Manager
APS Payments
Mesa , AZ
11.2018 - 01.2020
- Developed and implemented effective sales strategies to increase revenue.
- Conducted market research to identify potential customers, competitors, and trends in the industry.
- Managed a team of outside sales representatives by providing guidance, training, and support.
- Assist team in negotiating pricing terms with customers to maximize profits while maintaining customer loyalty.
- Organized trade shows and conventions to promote company's brand name and products and services.
- Coordinated with internal departments such as marketing, finance, operations on various initiatives related to sales operations.
- Resolved any customer complaints quickly and efficiently in order to maintain a positive relationship with clients.
Channel Manager
APS Payments
Mesa, AZ
04.2017 - 11.2018
- Developed and implemented channel strategies to maximize sales and profitability.
- Managed budgets for each channel ensuring maximum ROI was achieved.
- Created sales and marketing campaigns to drive lead generation for channel partners.
- Pursued mutually rewarding sales activities, strategies and business opportunities with channel partners.
- Coordinated training and marketing events with individual channel partners to drive revenue.
Outside Sales Representative
APS Payments
Mesa, AZ
11.2016 - 04.2017
- Researched potential clients, identified decision makers and developed relationships with them.
- Analyzed merchant statements to create pricing comparisons
- Negotiated contracts with customers to close deals in a timely manner.
- Attended industry trade shows to promote company products and services.
- Responded promptly to customer inquiries via phone or email.
- Conducted market research to identify new opportunities and develop target customer profiles.
Skills
- Goal-Oriented
- Contract Negotiations
- Lead Development
- Brand Promotion
- Revenue Generation
- Business Networking
- Interpersonal and Written Communication
- Rapport Building
- Critical Thinking/ Quick Learner
- Persuasive Selling
- Tenacious
- Conflict Management & Resolution
- New Market Penetration
- Proficient in Salesforce, Outreach, Zoom-info, Hubspot, Docu-Sign, Adobe, Excel, Powerpoint, Benchmark, Rocket Reach and Word
Timeline
Regional VP of Sales - West
Hotel Investor Apps
07.2023 - Current
Account Executive - Payables and Receivables
Repay
01.2020 - 07.2023
Outside Sales Manager
APS Payments
11.2018 - 01.2020
Channel Manager
APS Payments
04.2017 - 11.2018
Outside Sales Representative
APS Payments
11.2016 - 04.2017