Candra Valley
Astoria,OR
Summary
Regional Vice President with over 9 years of experience driving sales growth and building strong client relationships within the hospitality industry. Expertise in ERP platforms and payment solutions, with a proven ability to develop strategic partnerships, deliver tailored solutions, and consistently exceed revenue targets. Skilled in navigating complex sales cycles and collaborating cross-functionally to optimize customer success and operational efficiency.
Overview
9
9
years of professional experience
Work History
Regional VP of Sales - West Coast
Hospitality Intelligence Accounting
07.2023 - Current
- Bring 9+ years of experience in the hospitality industry with deep expertise in ERP systems, payments, and accounting workflows
- Specialize in solving operational pain points and eliminating manual processes for hoteliers, accountants, and third-party partners
- Focused on driving growth and market expansion across the West Coast through strategic partnerships and high-touch service
- Onboarded 200+ hotels, generating $114,950 in Monthly Recurring Revenue (MRR), with additional deals actively progressing through the pipeline
- Known for delivering exceptional client service while optimizing back-office efficiency and financial operations
- Adept at collaborating cross-functionally to align client goals with product capabilities, leading to long-term retention and upsell opportunities
Account Executive
REPAY - Realtime Electronic Payments
01.2020 - 07.2023
- Launched the hospitality vertical and successfully onboarded 3 new integrated partners, resulting in 300+ hotel customers and $36,000 in Monthly Recurring Revenue (MRR) within the first 6 months
- Operate across multiple ERP channels to help customers automate accounts payable (AP) and accounts receivable (AR) payment workflows, improving efficiency and reducing manual tasks
- Deeply experienced in omni-channel payments, partner integrations, and tailoring payment solutions to meet each company’s specific operational needs
- Prior to launching the hospitality vertical, participated in cross-sell initiatives of AP payment solutions into existing ERP verticals, generating $97,000 in Monthly Recurring Revenue (MRR) and expanding overall platform adoption
Senior Sales Manager
APS Payments
10.2018 - 01.2020
- Oversaw a sales team of 8 representatives across key sectors including hospitality, restaurants, parking, and campgrounds, driving consistent performance through strategic leadership and coaching
- Generated $84,300 in Monthly Recurring Revenue (MRR) through the sale of credit card processing and AR payment solutions, while ensuring team alignment with growth targets
- Developed tailored go-to-market strategies for each vertical, increasing close rates and expanding market share across diverse industry segments
- Collaborated cross-functionally with onboarding and support teams to deliver a seamless customer experience and maximize client retention
Channel Account Manager
APS Payments
07.2017 - 10.2018
- Built and maintained strong working relationships with channel partners to maximize product sales and drive customer engagement
- Provided partners with in-depth product training and positioned complementary services to enhance upsell opportunities and solution fit
- Managed and supported existing partner accounts to ensure sustained performance, satisfaction, and long-term collaboration
- Launched and successfully spearheaded a new receivables integration with AccountMate, generating $79,850 in Monthly Recurring Revenue (MRR) and strengthening the partner ecosystem
Outside Sales Representative
APS Payments
10.2016 - 07.2017
- Generated $83,500 in Monthly Recurring Revenue (MRR) by closing new credit card processing accounts through targeted prospecting and consultative sales strategies
- Built and maintained strong relationships with business owners to understand their payment needs and recommend tailored processing solutions
- Consistently exceeded monthly sales targets by identifying opportunities across diverse industries and leveraging product knowledge to close deals
- Managed the full sales cycle from lead generation to contract negotiation and onboarding, ensuring a smooth transition and high customer satisfaction
Skills
- Business Relationship Management
- Sales pipeline management
- Multitasking Abilities
- Public speaking
- Project planning
- Flexible and adaptable
- Active listening
- Organization and time management
- Account Management
- Critical thinking
- Sales presentations
- Upselling expertise
- Leadership
- Dependable and responsible
- Revenue generation
Timeline
Regional VP of Sales - West Coast
Hospitality Intelligence Accounting
07.2023 - Current
Account Executive
REPAY - Realtime Electronic Payments
01.2020 - 07.2023
Senior Sales Manager
APS Payments
10.2018 - 01.2020
Channel Account Manager
APS Payments
07.2017 - 10.2018
Outside Sales Representative
APS Payments
10.2016 - 07.2017
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