Andrew Smith
Summary
Innovative Marketing leader with 7 years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
7
7
years of professional experience
Work History
Global Email Marketing Manager
Instructure Inc.
07.2023 - Current
- Owned EMEA and APAC global email marketing strategy, increasing open rates by 20% and click-through rates by 15% within first six months
- Implemented advanced segmentation and targeting, resulting in a 20% uplift in engagement for key audience segments
- Led a series of successful A/B testing initiatives that improved conversion rates by 10%, directly impacting the company's bottom line
- Managed Marketo best practices, reducing campaign deployment time by 30% and increasing operational efficiency
- Analyzed campaign performance data, providing insights that led to an increase in email marketing's ROI
- Coordinated global email calendar, ensuring timely and relevant communication that contributed to 40% growth in user base
- Identify and implement new email marketing strategies and tactics to stay ahead of competition and maximize ROI.
Campaign Marketing Manager
Pluralsight
04.2020 - 01.2023
- Owned the email efforts of our Annual global event that produced $10M in the pipeline
- Utilized 6sense software to gain predictive insights and targeted marketing campaigns that led to a 10% increase in conversion rates
- Supported regional channel activation plans (paid digital, email, and webinars) with content, creative assets, and analysis to drive engagement and pipeline
- Collaborated with Field Marketing and other customer-facing teams for effective planning, execution, and optimization of marketing campaigns that drive quality leads, and opportunities, and contribute to the sales pipeline
- Partnered with Marketing Operations to track and report on engagement and funnel processes
- Develop and execute marketing campaigns to increase brand awareness and drive customer acquisition for Pluralsight.
DIGITAL MARKETING SPECIALIST
Saela Pest Control
03.2017 - 03.2019
- Acquired, managed, and optimized a portfolio of more than 12 lead source vendors with a combined 160 markets for advertising
- Managed an advertising budget of $1M
- Developed and implemented content for campaigns for email, and online advertising
- Liaison between marketing and Sales departments to reach marketing goals and sales alignment
- Built automation workflows within Hubspot that targeted customers
- Create and implement a comprehensive digital marketing strategy to drive customer engagement and increase brand awareness
- Identify and evaluate new digital marketing channels and platforms to expand brand awareness and reach new customer segments.
Education
Brigham Young University-Idaho
Skills
- Marketo
- Email Marketing
- Salesforce
- HTML Coding
- Digital Marketing
- Campaign Management
- Marketing Strategy
- Marketing Automation
- HTML and CSS Knowledge
- Multivariate Testing
- Personalization Strategies
Timeline
Global Email Marketing Manager
Instructure Inc.
07.2023 - Current
Campaign Marketing Manager
Pluralsight
04.2020 - 01.2023
DIGITAL MARKETING SPECIALIST
Saela Pest Control
03.2017 - 03.2019
Brigham Young University-Idaho
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