CANDYCE ZAVALA
San Antonio,TX
Summary
Creating awareness for products and services, Conducting market research and analysis, Develop & Implementation of Military Family Support Programs, Professional & Social Experience with Military Family Lifestyles, Individual & Group Panel Interviewing, Program Facilitator to include: Public Speaking, Establishing Community Relations, Promotion of Social Awareness. Conflict Resolution to include: Identification of Client Concern, Collaborative Development of Resolution, Follow-up Evaluations. Military Crisis Response, Crisis Management and Security, Management of Financial Resources. Community Relations.
Leadership, Self-motivated, Task-Driven, Team Oriented, Critical Thinker, Organized, Complex Problem-solver.
Overview
13
13
years of professional experience
Work History
Marketing and Commercial Sponsorship Coordinator
Department of the Army Installation Management Command
03.2024 - Current
- Provide marketing functional services to designated strategic business units
- Develop, implement, and evaluate a comprehensive marketing program in support of MWR programs services facilities and activities
- Analyze programs and facilities, provide on-site review of merchandising, displays, customer service, and finances
- Make recommendations for program improvements
- Advise Headquarters, regional, and installation staff on all matters pertaining to marketing
- Determine what products and services should be offered and recommend promotional strategies
- Evaluate strengths and weaknesses of programs
- Determine optimum marketing mix to achieve objectives
- Identify publicity and advertising needs
- Design promotional campaigns
- Evaluate advertising and publicity efforts
- Assist in developing major special events, promotions, and sponsorship proposals
- Develop appropriated and non-appropriated fund budgetary requirements for marketing coordination
- Sell Army MWR media assets to clients by providing value through digital signage, web, and traditional media channels
- Develop proposals, meet and present to clients; maintain a database of active accounts and revenue forecasts
- Work closely with internal teams to develop integrated advertising programs
- Negotiate pricing and placement for sales campaigns
- Consistently achieve sales goals and actively manage/prospect for new clients.
Work and Family Life Specialist (WFL)
Naval Air Facility El Centro, CA. Fleet and Family Readiness
04.2021 - 03.2024
- Provide quality of life, prevention, and crisis response programs to support the resiliency of active-duty military, reservists, retirees, and their families
- Provide a wide range of one-on-one support, workshops, training, and resource referrals within the areas of Work and Family Life (WFL) Programs, including topics such as anger/stress management, resiliency, suicide prevention, family violence prevention, effective parenting, effective communication, time management, team building, career services, basic financial matters, relocation assistance, resources in the military and community area, deployment/Individual Augmentee (IA) support, and other FFSC WFL areas to include Sexual Assault Prevention and Response
- Identify and implement developmental or necessary training for subordinate employees
- Develop and deliver professional and current curriculum in small and large group sessions
- Direct long-range forecasts of training requirements
- Provide individualized consultation, including assistance with connecting clients to resources, developing resumes and career goal plans, basic financial/money management, life skills, and more
- Analyze the impact on mission performance from training and education program issues
- Serve as case manager for IA families within the area of responsibility
- Create and implement marketing plan to raise awareness of FFSC programs, responding to customer needs and interests
- Ensure all certification inspection standards for WFL programs are met
- Responsible for entering data into metrics system and other reports
- Provide crisis response in mass care, including natural disasters and emergencies, in support of the FFSC crisis response plan
- Coordinate with federal, state, and local agencies regarding incident command and crisis management
- Member of the NAFEC Logistics department in the Emergency Operations Center (EOC)
- Work directly with the EOC Director and ROC through the C41 Suite
- Assist in realistic training events that are based on validated training requirements
- Create and write SOPs and policies to fulfill the Fleet and Family certification requirements, including Emergency Management Plan, Emergency Response Plan, and Emergency Family Assistance Center (EFAC) Plan to include primary and backup EFAC locations
- Monitor, assist, plan, execute, and provide program guidance and case management support for assigned programs to ensure program compliance with established instructions and standard operating procedures.
Marketing and Sponsorship Coordinator
Naval Air Facility El Centro, CA Morale, Welfare & Recreation Marketing
09.2011 - 04.2021
- Provide marketing support to local program managers and coordinate the services of the Marketing Office
- Responsible for executing a comprehensive marketing program including written and verbal communications, marketing plan development, market research, customer feedback tracking, planning and management of production of printed materials, electronic and social media, and promotion of programs and events
- Responsible for the planning, organizing, contracting, administering, and monitoring of the MWR commercial sponsorship program
- Coordinate written and verbal communications for a wide variety of media including MWR magazine, newsletters, websites, electronic and static marquees
- Coordinate production of publicity materials and coordinate distribution of these materials including press releases and plan of the day
- Insure all U.S
- Navy public affairs policies are strictly adhered to
- Responsible for the development of marketing plans and production of marketing campaigns to enhance and promote N9 programs from inception to completion, in accordance with Site policies
- This includes research, budgets, resource allocation, and communications
- Review graphic request submissions for accuracy, viability, and pertinence to program objectives
- Liaison with the regional graphics department to ensure work is performed in a timely manner and within budget constraints
- Prepare Purchase Order and Contract requests in compliance with accounting standards for departmental and event-related purchases
- Coordinate and execute special events, including the annual Air Show, Entertainment & Food Festival, holiday programs, athletic events, grand openings, concerts, runs, and other events
- Develop marketing plans with program managers including promotional schedules, budgets, and plan of action and milestones
- Coordinate resources in support of the event including graphics requests, marketing support, and commercial sponsorship
- Interface with program managers to create a successful event
- Give MWR informational briefs at Newcomers and visiting detachment briefs to increase awareness of MWR facilities and programs
- Maintain an MWR database of customers, sponsors, and others as required
- Keep and maintain office logbooks as required
- Core member of the Annual Air Show committee representing MWR
- Prepare specifications budgets Non-Appropriated and Appropriated (Air Show)
- Create Statements of Work (SOW), Sole Source Justifications (SSJ), contracts all Air Show performers, acts, and contracted vendors for the Annual Air Show and special events
- Responsible for management of the Commercial Sponsorship Program, including matching events with potential sponsors, determining opportunities for sponsors, preparing proposal packages, sponsorship and advertising solicitations, sponsorship agreements, etc
- Responsible for maintaining accounts, record keeping, and follow-up communication with sponsors and advertisers
- Develop proposal packages and negotiate best terms for MWR
- Track contracts and ensure they are reviewed by legal counsel and signed by designated authority
- Ensure the contractual
Education
MBA - Business Management with Specialization in Marketing
ASHFORD UNIVERSITY
07.2018
MA - Education with Specialization in Child Development
ASHFORD UNIVERSITY
10.2013
BA - Human and Community Services
New Mexico State University
08.2010
Skills
- Social Media Marketing
- Brand Awareness
- Proposal Writing
- Sponsorship Activation
Accomplishments
· 2023 Civilian Of The Year, Naval Air Facility El Centro
· Department of the Navy Civilian Service Achievement Medal, (April 2023)
· Naval Air Facility Civilian of the Quarter, (April, 2022)
· CPR/ First Aid Certified, (Current)
· Anti-Terrorism Plan (IATP) Account, (September, 2019)
· SERE Training, (September, 2019)
· Naval Air Facility Civilian of the Quarter, (July, 2019)
· FEMA Courses, (2019)
IS-100, Introduction to the Incident Command System
IS-120, Introduction to Exercises
IS-130, Exercise Evaluation and Improvement Planning
IS-200.b, ICS for Single Resources and Initial Action Incidents
IS-230, Fundamentals of Emergency Management
IS-235, Emergency Planning
IS-700, National Incident Management System (NIMS), Introduction
IS-800, National Response Framework, an Introduction
IS-2200, Basic Emergency Operations Center Functions
· Navy Star Facilitator, (Dec. 2018)
· Department of Navy Meritorious Civilian Award, (June, 2013)
· International Council of Air Shows Convention, (2012-2019)
· CDA, Child Development Associate, National Credentialing Program, (Dec. 2005)
Professionalinterest
Military Family Life Wellness, Development & Evaluation of Military Family Life Programs, Military Crisis Response Awareness, Military Community Resiliency, Military Community Education to Include: Family Violence Prevention, Effective Parenting, Career Services, and Relocation Assistance. Crisis Management and Security. Community Partnership and Outreach. Develop Installation Long-Range Plans, Goals and Objectives. Identify Organizational Training Needs. Developing Emergency Actions Plans, and Crisis Response Plans. Community Relations- Bridging the gap between the Military Community and Civilian.
Officemanagementskills
Strong Oral & Written Communications Skills, Proficient in Microsoft Office. Efficient at Interviewing, Multi-tasking, Conflict Resolution.
Primaryaddress
12803 West Ave. Unit 17207, San Antonio, TX, 78216
Timeline
Marketing and Commercial Sponsorship Coordinator
Department of the Army Installation Management Command
03.2024 - Current
Work and Family Life Specialist (WFL)
Naval Air Facility El Centro, CA. Fleet and Family Readiness
04.2021 - 03.2024
Marketing and Sponsorship Coordinator
Naval Air Facility El Centro, CA Morale, Welfare & Recreation Marketing
09.2011 - 04.2021
MBA - Business Management with Specialization in Marketing
ASHFORD UNIVERSITY
MA - Education with Specialization in Child Development
ASHFORD UNIVERSITY
BA - Human and Community Services
New Mexico State University
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