CANSU KAYA
West Hollywood,CA
Summary
Experienced insights manager with a track record of using data to drive business decisions and improve user experiences. Skilled in managing cross-functional teams and collaborating with partners to prioritize projects and optimize results. Proficient in SQL, data analysis, visualization tools, and research methodologies and user-centric product strategies.
Overview
11
11
years of professional experience
Work History
Business and Data Analytics Manager
Yummly
01.2022 - Current
- Drove a 10% increase in subscription revenues by analyzing user journey and implementing insights to improve user engagement and retention
- Led a cross-functional team of developers and designers to create data-driven product enhancements that contributed to a 15% rise in MAU
- Spearheaded the analysis of freemium conversion rates, resulting in a 10% uplift in conversions
- Developed complex SQL queries to extract and transform datasets via Dataform and dbt tools, leading to more streamlined and informed decision-making
- Constructed and maintained dynamic dashboards in Tableau and Looker Studio, which were integral in aiding key decision-making processes
- Conducted monthly training sessions to empower stakeholders with data tools, enabling a 30% reduction in ad-hoc analytics requests
- Calculate business metrics such as projected Customer Lifetime Value, ARPU, and high value engagement metrics for executives
- Collaborate with the QA Department (automated and manual QA) to prioritize activities and ensure that product planning and strategy are informed by best practices
- Assist the leadership in making informed strategic decisions by developing insights that provide better understanding of risks, opportunities, and outcomes
- Create KPI standards for products and establish routines for monitoring and communicating with product managers and partners
- Oversee the bandwidth and allocation of the analytics team
Senior Analytics Engineer
Merkle
01.2019 - 12.2021
- Lead and established data quality, data privacy, data mapping, and procedural initiatives with executive-level management and marketing teams
- Worked with clients from a variety of industries including but not limited to: Automotive; Travel; Air Defense; Finance; and Non-profit Organizations
- Created and presented solution design and implementation guides for project stakeholders including analysts, technical teams, and business stakeholders
- Wrote audit documents, which offer insights into the quality of the data and provide guidelines for improvement
- Collaborated with product, development, insight, and marketing teams to define analytics requirements, and troubleshoot the analytics tracking to maintain data collection integrity
- Developed automations and visualizations that enable data protection, monitoring, and management of data quality
- Product, Process, and Knowledge Base Development: Curated content and provided training on best practices and industry updates including GA4, cookieless tracking, and Google Tag Manager server-side tagging
- Worked with end users of analytics tools to ensure they have access to the tools and data needed to carry out analysis
- Provided coaching, training, and support for end users in using and interpreting data
- Managed analytics projects and aligned timelines and tasks with the central roadmap
- Owned data quality and health of analytics to build organizational trust in metrics
- Expanded the data management team by onboarding and training talent.
Analytics Implementation Specialist
E-Nor (Acquired By Merkle)
09.2018 - 12.2019
- Improved client satisfaction by providing tailored implementation solutions to meet their business needs.
- Reduced client onboarding time from 1 month to 2 weeks by developing comprehensive training materials and delivering tailored user sessions.
Digital Analytics Consultant
Hero Digital
07.2017 - 08.2018
- Contributed as a leader of the analytics practice while working with cross discipline teams including UX, design, digital marketing, and development to design, test, and measure creative solutions that drive business goals.
Web Analyst
Kariyer.net
05.2015 - 04.2017
- Managed redesign of home page and job application funnel pages, which are used by >3M monthly active users and cover >%70 of all website activity
- Initiated data-driven product management and development by leading product related analyses and optimization using Google Analytics and Optimizely
- Worked directly with internal and external digital marketing, SEO, advertising, analytics and Business Intelligence teams for product integrations, analyses and optimization opportunities.
Business Intelligence Developer
N11.com
11.2012 - 12.2015
- Joined as the 10th employee of the company, playing a pivotal role in the BI team for developing an e-commerce platform from scratch.
Education
Bachelor of Science - Management Engineering
Istanbul Technical University
IstanbulMaster of Science - Energy Sciences And Technology
Istanbul Technical University
IstanbulSkills
- SQL
- Advanced Analytics
- BigQuery
- TMS Tools
- Analytics Tools
- JavaScript
- dbt / Dataform
- HTML & CSS
- Python / Excel
Pronunciation
John-sue
Personal Information
US Citizen - no sponsorship needed
Timeline
Business and Data Analytics Manager
Yummly
01.2022 - Current
Senior Analytics Engineer
Merkle
01.2019 - 12.2021
Analytics Implementation Specialist
E-Nor (Acquired By Merkle)
09.2018 - 12.2019
Digital Analytics Consultant
Hero Digital
07.2017 - 08.2018
Web Analyst
Kariyer.net
05.2015 - 04.2017
Business Intelligence Developer
N11.com
11.2012 - 12.2015
Bachelor of Science - Management Engineering
Istanbul Technical University
Master of Science - Energy Sciences And Technology
Istanbul Technical University
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