Sales management professional with a track record of driving profit-generating activities in competitive environments. Expertise in market analysis and sales strategy development, resulting in increased brand awareness and client engagement. Proven project management skills with a focus on accountability and exceeding performance expectations. Strong communicator and negotiator, adept at building lasting relationships and delivering tailored solutions to meet customer needs.
Overview
21
21
years of professional experience
Work History
Account Executive
IDI DATA – SAAS DATA ANALYTICS ORGANIZATION
06.2022 - Current
Account Executive responsible for the full sales cycle with ability to build effective relationships and a book of business with clientele across various sectors, by providing access to analytics that will empower their clients to make strategic decisions. Motivated Individual with a background in business-to-business sales and effectively capturing market share within their emerging markets sector.
Sales Leader responsible for execution of national sales strategy to achieve profitable growth. Provided strategic leadership to sales team
Development and execution of sales/marketing plan. Motivated and developed sales talent. Established action plans and market strategies. Set metrics and accountability standards to drive performance towards goals. Manage and measure sales team performance. Introduced marketing automation and managing the lead to customer cycle.
Developed and conceptualized strategic sales and digital marketing plans
Led and managed the execution of integrated sales and marketing strategies through campaigns and ongoing management
Built and Participated in sales team initiatives including team training and sales development programs, supervising sales members' professional growth, and developing points of view around emerging technology and trends.
Sales Development Rep
MAILSHAKE, SAAS
03.2021 - 09.2021
Represented Mailshake’s products and services, starting with a comprehensive understanding and leading to consumer research to identify how their solutions meet client needs. Generated leads and built relationships by nurturing warm prospects and finding new potential sales outlets. Managed and maintained a pipeline of interested prospects and engaged sales executives for next steps. Identified best practices to refine the company’s lead generation playbook
Selected Contributions:
Hosted 1:1 Mailshake demos every week & followed up with all customers throughout their buying journey within the CRM.
Monitored Live Chat for new potential customers.
Prove value in Mailshake’s higher tiered pricing plans and annual upgrades to customers
Senior Account Manager
AEROBIOLOGY LABORATORY ASSOCIATES, INC.
01.2014 - 06.2020
Grow territory revenues by planning and executing account-specific sales plans to meet and exceed quotas. Cultivate new business through effective lead prospecting and cold calling efforts. Maintain existing accounts by strengthening and preserving key customer relationships. Serve as company spokesperson at tradeshows and educational seminars. Develop sales proposals and contracts. Manage all aspects of direct mail and promotional campaigns. Maximize newly hired sales and marketing assistant’s effectiveness by providing training, mentoring, and support.
Selected Contributions:
Increased Southeast yearly sales revenue by 200%
Built a solid customer base that generated repeat business by developing loyal client relationships.
Helped land high-dollar accounts while establishing new profitable lab in Fort Lauderdale, FL
Sustained high customer satisfaction levels by providing attentive service and efficient problem-solving.
Regional Account Manager
EMLab P & K – Fort Lauderdale, FL
Fort Lauderdale, FL
01.2006 - 01.2014
Grow territory revenues. Meet and exceed quotas. Cultivate new business. Maintain existing accounts.
Selected Contributions:
Helped land high-dollar account by contributing to NELap accreditation of Fort Lauderdale location.
Assisted in the retention of current accounts to meet profit margins
2011 RAM of the year: Top Sales Performer selected for the President Club for positive Delta achievement
Sales & Marketing Assistant
01.2005 - 01.2006
Advanced and bolstered activities of Regional Account Managers and sales staff, including preparing formal bids and proposals and competitive / legislative analysis. Heightened brand awareness by planning and executing marketing communication projects for public relations, advertising campaigns, and tradeshows. In charge of handling and shipping client correspondence and informational packets. Wrote, edited, and proofread marketing email copy for seminars, promotions, and announcements. Researched various industry sources to pinpoint and capitalize on sales leads, as well as maintained database. Influential in development of effective marketing strategies and collateral.
Selected Achievements:
Commended in Letter of Appreciation from company President.
Proposed practice of disseminating feedback surveys at all seminars.
Education
Master of Business Administration -
Florida Atlantic University
Boca Raton, FL
01.2012
Bachelor of Arts - Communication Arts
College of New Rochelle
New Rochelle, NY
01.2003
Skills
Microsoft Office Suite
Sales and CRM software
Document management systems
Cloud collaboration tools
Core competencies include
Exemplary Customer Service
Client Relationship Builder and Retention
Revenue & Profit Generation
Company Spokesperson
Sales Proposals
Great Communication Skills
Ability to meet deadlines and handle multiple assignments simultaneously
Senior Vice President - Business Management at BNY Mellon Data & Analytics SolutionsSenior Vice President - Business Management at BNY Mellon Data & Analytics Solutions