Cara Gallagher

● Hired to help cover 2 sales people on short term leave

● Pitch, negotiate & close influencer marketing campaigns direct to brands & advertising agencies

● Sell full service influencer campaigns that include both an execution team and SaaS platform

● Create performance driven influencer programs utilizing organic content and paid media for enterprise & SMB Brands

● Build strong relationships with brands and advertising agencies to establish long-term business growth.

● Oversee campaign optimization, ensuring client/brand goals & KPIs are met

● Collaborate with strategy department to develop customized ideas to sell through to clients/brands and agencies

● Supervise the development and negotiations of SOWs & MSAs

● Work with clients such as: Mohawk Flooring, Natura Skin Care, Perry Ellis, The Food Group and Farberware

● Recruited as Director of Brand Partnerships for Obviously influencer sales team

● Prospected, strategized, negotiated & closed influencer marketing campaigns direct to brands & advertising agencies

● Billed $3M in revenue January-September 2023: out pacing 2023 quota with average deal size of $300k-$400k

● Doubled sales/revenue from 2022 to 2023

● Recognized as top seller for account growth - 75% renewal rate

● Sold full service influencer campaigns that include both an execution team and SaaS platform

● Created performance driven influencer programs utilizing organic content and paid media for enterprise brands such as: Domino's, Revlon, Almay, Hugo Boss & BP

● Built strong relationships with brands and advertising agencies to establish long-term business growth.

● Oversaw campaign optimization, ensuring client/brand goals & KPIs are met

● Maintained active sales contacts with assigned accounts and new business development accounts to keep communication open for new sales and renewals

● Collaborated with strategy department to develop customized ideas to sell through to clients/brands and agencies

● Supervised the development and negotiations of SOWs & MSAs

● Acted as liaison between internal execution team & client by managing scope of work

● Recruited as Senior Director of Sales & Business Development

● Prospected, strategized, negotiated & closed influencer marketing campaigns direct to clients & advertising agencies

● Created performance driven programs utilizing organic content and paid media

● Supervised the development and negotiations of SOW & MSA

● Acted as liaison between internal execution team & client by managing scope of work

● Oversaw campaign optimization, ensuring client goals & KPIs are met

● 75% of revenue achieved through new business development

● Exceeded 2 million dollar 2021 budget

● Recruited as a Regional Senior Account Executive for Q1 Media sales team

● 100% business development: prospected, strategized and sold digital tactics, direct to client & regional advertising agencies

● Cultivated & managed client relationships to increase revenue growth year to year

● Created digital campaigns utilizing OTT &CTV, device ID, SEM, social, display, video & native

● Worked with large PA, DE & NJ advertising agencies: Harmelin, MayoSeitz, Target Media, Stream Companies, Viamark, 160 over 90, Tierney, AB&C

● Prospected, negotiated & sold on-air advertising campaigns: Q102, WRFF, Power 99 & WDAS

● Made actionable & insightful recommendations to clients & agencies for I Heart Media digital products/tactics: OTT,CTV, I Heart App, radio streaming, display & social media

● Met & surpassed monthly new business budgets: on-air, NTR and digital

● Cultivated close relationships with local agencies to increase revenue share year to year: Target Media, PPO&S, Pavone & Balance Marketing Group

● Created marketing & promotional packages for station events: Jingle Ball, Endless Summer, Peace on the Streets, Sista Strut & more

● Exceeded annual budgets 2018 & 2019

● Prospected, negotiated & sold on-air and digital advertising: Philadelphia Stations Group / cbsphilly.com AND Los Angeles Station Group/ cbsla.com
● Managed & sold CBS digital products/tactics: geofencing, native, video, display & eDirect

● Implemented influencer campaigns for clients with CBS talent/creators
● Prospected and sold new direct business for all 7 stations
● Worked closely with local and national agencies to increase share year to year: Mediavest, Carat, RPA, Purple Cow, Roko, Mayo Seitz, Tierney, Aloysius, Butler & Clark
● Created marketing & promotional packages for station events: concerts, appearances, charity
● Cultivated and grew client relationships in auto, financial, healthcare, home improvement

● Won new direct business contests
● Exceeded annual budgets for 4 consecutive years

● Recruited as an Senior Account Executive to sell Phillies baseball

● Negotiated & sold on-air television advertising, sports sponsorships and digital media
● Responsible for growing agency business & direct accounts by 25% year to year
● Handled 1.5 million dollars in local, regional & national accounts such as: Penn Medicine, Subway, Papa Johns Pizza, Virtua, Dunkin Donuts & AT&T
● Exceeded Phillies & station budgets for 2 consecutive years

● Negotiated & sold on-air and digital advertising: WPHT, WOGL, KYW & WIP
● Closed & renewed station group's largest direct client for 5 consecutive years: 5 million dollars in revenue
● Cultivated & developed client relationships to enable sustained revenue growth
● Managed & sold CBS Digital products/tactics – geofencing, native, video, display & eDirect,
● Met and exceeded monthly/annual budgets: on-air, NTR and digital for 5 consecutive years

● Worked closely with local and national agencies to increase revenue share year to year - Mayo Seitz, Tierney, Aloysius, Butler & Clark, Target Media, Allebach
● Cultivated and grew client relationships in auto, financial, healthcare, home improvement

● Won new direct business contests
● Created marketing & promotional packages for station events: concert, appearances & charity
● Earned additional monthly bonuses for digital performance