Cara Latham
Summary
Accomplished digital communications leader with more than 10 years of experience developing analytics-based internal and external digital strategy. Proven history of successfully building and launching corporate websites, highly visible intranets, and employee mobile apps for global enterprises. Additional experience in executive and human resources communications and writing and editing in the pharmaceutical and financial industries.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Director, Digital Strategy & Analytics
Syneos Health
06.2023 - Current
- 2023 Rising Star Award - Syneos Health's Internal Healthcare Businesswomen's Association (HBA) Affiliate Program
- Collaborated with organizational leaders and stakeholders from IT, business development, branding, marketing, and legal to develop comprehensive external website governance to drive compliance with security and data privacy regulations as well as improve brand reputation
- Launched redesigned corporate website for Syneos Health in May 2023
- Drove double-digit increases in search impressions for select keywords to corporate website based on new SEO strategy
- Shifted website to a mobile-first UI strategy
Associate Director, Digital Strategy & Analytics
Syneos Health
06.2021 - 06.2023
- Successfully planned, developed, built and launched a new intranet and mobile app (combined platform) for 31,000 employees that customizes news and resources to each employee based on role and geography personas
- Drove 17% QoQ increase in employee traffic to new intranet
- Launched new SaaS email platform for use by Corporate Communications to capture metrics around internal employee open rates and CTR rates
- Designed email platform templates and strategy
- Developed strategy and governance for internal, employee-facing intranet
- Managed team of SEO consultants and developers
- Led internal team of two employees and two consultants working on internal and external websites and email platforms
Manager, Digital Strategy & Analytics
Syneos Health
01.2020 - 06.2021
- Successfully built and launched mobile app for 7,000 Syneos Health employees: managed vendor relationship; built in-app content, capabilities, and widgets; designed content strategy, governance and architecture; developed content strategy and mobile app "spaces" that customize communications and resources to targeted employee audiences
- Developed intranet website strategy based on metrics from a Power BI-based internal website analytics platform
Manager, Corporate Communications
Syneos Health (formerly inVentiv Health-INC Research)
05.2016 - 01.2020
- Successfully launched a combined company intranet for Syneos Health, following the merger of two legacy companies (inVentiv Health & INC Research)
- Delivered an effective, detailed communications plan to transition the company to a Bring-Your-Own-Device corporate device policy in phased approaches
- Partnered with Human Resources to develop customized access for employees to important benefits and policy data based on geography and business unit
- Developed a communications plan to launch a revised performance management and 2017 goal-setting process for inVentiv Health (prior to merger)
- Achieved a 40 percent increase in employee engagement on the intranet, including a 75 percent increase in comments on CEO blog and other leadership messages
Corporate Communications Manager
Covance
06.2015 - 05.2016
- Led a successful redesign of leadership biographies and leadership intranet landing pages
- Completed a major server close-out project
- Migrated all Covance internal videos to new hosting solution
- Developed employee communications strategy for executives leading into company merger with LabCorp
- Worked with Covance leadership, including C-suite executives, on integration-related communications as part of the company's merger with LabCorp
- Directed video projects for the Covance leadership as well as internal client presentations
- Enhanced intranet editorial strategy
Intranet Manager
Covance
10.2013 - 06.2015
- Successfully led a major rebranding and migration of the corporate intranet to modern platform to reflect Covance's new corporate identity (received company award for managing the project)
- Implemented content and editorial strategy for corporate intranet to align with global communications needs (reaching 12,000+ employees globally)
- Developed internal email communications, including messages to employees from the CEO, as well as executive presentations for quarterly meetings
- Designed and built weekly email newsletter and distributed to 12,000employees
- Managed a team of intranet writing consultants and uploaded content to the intranet via SharePoint
- Built custom web pages for the intranet using DreamWeaver and SharePoint Partnered with IT, HR and other crucial business partners to improve intranet capabilities and ensure adequate representation of all business units on the intranet
- Refined intranet strategy based on metrics and web analytics for executive blogs and intranet stories
Online Managing Editor, InformationWeek Financial Services
UBM TechWeb
01.2012 - 10.2013
- Managed online content for four media brands in the financial services sector: Advanced Trading, Bank Systems & Technology, Insurance & Technology, and Wall Street & Technology
- Transformed Advanced Trading into a community site (advancedtrading.com), complete with articles and commentary from trading experts, social media features, a commenting system, and other community engagement tools
- Managed daily online customer newsletters, including coordinating with freelancers, building HTML codes for special promos for each newsletter, coordinating advertisement placements, correcting errors, fixing backend linking problems, and SEO optimizing each newsletter
- Managed social media sites for each financial services brand.
Senior Editor, Med Ad News (MAN)
UBM Canon
08.2011 - 01.2012
- Wrote and edited stories for FDA Focus, Ad Agency Update, and Business departments
- Built relationships with pharmaceutical industry leaders to develop leads
- Uploaded articles and other content to PharmaLive.com
- Managed social media accounts for PharmaLive, R&D Directions, Med Ad News.
News Editor, West Windsor & Plainsboro News
U.S. 1 Publishing Co.
10.2007 - 08.2011
- Wrote and edited municipal and school district news and community events, as well as covered local sports; assigned photos; designed layout of the newspaper; edited letters to the editor; managed event and meeting listings.
Reporter/Staff Writer
The Princeton Packet
05.2006 - 10.2007
Education
Strategic Communication, M.A. -
Seton Hall University
South Orange, NJ05.2014
Journalism, B.A. -
Rider University
Lawrenceville, NJ05.2006
Skills
- Web Development
- CRM Platforms
- Website UX
- Digital Governance
- Digital Content Strategy
- Mobile App Management
- Email Development & Strategy
- Website Architecture
- Google Analytics
- SharePoint
- Analytics & Metrics
- SEO
- Digital Marketing
- SaaS platform management
- Communications
Accomplishments
- 2023 Rising Star Award - Syneos Health's Internal Healthcare Businesswomen's Association (HBA) Affiliate Program
- Successfully launched three new intranets, one new corporate website and one employee app over the past 10 years
- Drove double-digit increases in search impressions for select keywords to corporate website based on new SEO strategy
- Launched a redesigned and re-platformed company intranet and mobile app in August 2022 that provides a targeted and customized experience for 29,000 employees using personas
- Drove 17% increase in employee traffic to new intranet within first quarter of launch
- Launched an email communications platform that integrates with company intranet and mobile app in February 2023
Personal Information
Title: Director, Digital Strategy & Analytics
Certification
- Organizational Communications Certificate
- HootSuite Social Media Certificate
Timeline
Director, Digital Strategy & Analytics
Syneos Health
06.2023 - Current
Associate Director, Digital Strategy & Analytics
Syneos Health
06.2021 - 06.2023
Manager, Digital Strategy & Analytics
Syneos Health
01.2020 - 06.2021
Manager, Corporate Communications
Syneos Health (formerly inVentiv Health-INC Research)
05.2016 - 01.2020
Corporate Communications Manager
Covance
06.2015 - 05.2016
Intranet Manager
Covance
10.2013 - 06.2015
Online Managing Editor, InformationWeek Financial Services
UBM TechWeb
01.2012 - 10.2013
Senior Editor, Med Ad News (MAN)
UBM Canon
08.2011 - 01.2012
News Editor, West Windsor & Plainsboro News
U.S. 1 Publishing Co.
10.2007 - 08.2011
Reporter/Staff Writer
The Princeton Packet
05.2006 - 10.2007
Strategic Communication, M.A. -
Seton Hall University
Journalism, B.A. -
Rider University
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