Cara Lemieux
Summary
Performance-driven Vice President with 10+ years of experience leading multidisciplinary teams and using stories to deliver information in a way that connects with audiences and drives measurable and meaningful results. Former network news producer, employing a journalistic approach to captivate audiences and ensure team success. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment.
Overview
18
18
years of professional experience
Work History
Vice President, Corporate Communication & Creative
Equisolve
05.2023 - Current
- Providing strategic guidance to the CEO on key initiatives, marketing, internal, and external communication.
- Leveraging existing design team members, developed a process to meet Creative Services needs for Equisolve.
- Oversaw brand refresh of the agency, creating consistently branded touchpoints including: website sales, marketing materials, and client materials.
- Oversaw successful refresh of agency website, create consistent look, feel, and messaging around the site
- Spearheading initiative to make all externally facing materials accessible to those using assistive technology
- Continuing to oversee Design and Content teams in the delivery of sophisticated Investor Relations and Corporate websites.
Vice President, Creative & Content
Equisolve
05.2022 - 05.2023
- Oversaw content, studio, and design teams ensuring the delivery of exceptional quality Investor Relations and Corporate websites.
- Worked across business units to facilitate content and creative alignment through a centralized, consolidated, and coordinated strategy.
- Identified opportunities to improve business process flows and productivity.
- Clarified roles, responsibilities and expectations of staff.
Vice President, Content Development
Equisolve
09.2021 - 05.2022
- Identified operational inefficiencies and increased project throughput by 100%.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Clarified roles, responsibilities and expectations of staff.
- Collaborated with senior management to develop strategic initiatives and long term goals.
Director, Communication and Content Practice
Phase2
07.2019 - 09.2021
- Successfully developed new practice area, expanding agency expertise and increasing revenue opportunities
- Managed a growing content team
- Worked with sales and marketing teams to write, present, and win new business
- Developed research-based content strategies that bridge the gap between audience need and business goals
- Oversaw the creation of storytelling strategy, digital content strategy, and copy for clients including Northwell Health, Howard Hughes Medical Institute, and the Crohn's & Colitis Foundation.
Senior Communication Strategist, Creative Services & Marketing
Phase2
07.2015 - 07.2019
- Provided executive team with PR and crisis communication support
- Developed yearly all-hands keynote content strategy for CEO and executive team, crafting compelling narratives to successfully communicate company vision and key strategic initiatives
- Built foundational brand and communication guidelines, evolving company perception from Drupal development shop to digital agency
- Created engaging and lead generating sales, marketing, and internal content
- Produced lead-generating video and podcast content marketing strategies.
Senior Director, Digital Communication
The Shriver Report
05.2013 - 05.2015
- Drove traffic to 400k per month
- Oversaw creation of brand voice, strategy, site map, design and development of ShriverReport.org
- Managed digital team and 30+ outside content contributors
- Created a social media strategy that leveraged numerous mentions in 2014 State of the Union, resulting in exponential growth on social channels.
Digital Video Producer
ABC News
08.2010 - 05.2013
- Coordinated multi-platform promotion to generate 3 million impressions in 12-week sponsorship window for 'Standing up for Heroes with Bob Woodruff'
- Produced parenting, technology, religion, finance, and health video content.
Producer, Good Morning America
ABC News
11.2007 - 08.2010
- Coordinated all visual elements for the 2-hour live broadcast to an audience of 5+ million, bridging the technical and editorial teams.
Operations Producer, GMA Weekend & Special Events
ABC News
02.2006 - 11.2007
- Supervised and restructured day-of-air production staff of 30+.
Education
B.A. Broadcast Journalism -
Ithaca College
Skills
- Process improvement
- Staff development
- Presentations
- Team leadership
- Business storytelling
- Stakeholder alignment
- Coaching and mentoring
- Decision-making
- Results-driven
- Public speaking
Industry Experience
- Investor relations
- Web accessibility
- Healthcare
- Non-profit
- B2B
Awards
American Marketing Association PDX, 2018
- Best Integrated Campaign
Emmy Award, 2007, 2008, 2009
- Best Morning Show
Accomplishments
- Improving efficiency. Increased content team capacity and throughput by 100% by improving workflow and processes.
- Team building. 400% growth over 1.5 years in newly created practice area.
- Lead generation. Developed customer-centric content strategy for a prominent regional bank, contributing to a 65% increase in leads.
- Branding & Communication. Spearheaded a brand refresh, defined a strategy to apply the brand across internal and external touchpoints, and elevated brand perception in the marketplace.
Featured In
I possess an unwavering passion for revolutionizing the perception of single mothers. I have shared my personal experiences as a single mother on esteemed platforms, including:
- MSNBC
- New York Times
- Pew Charitable Trusts
- Pew Research Podcast
- TEDx
- The Shriver Report
Timeline
Vice President, Corporate Communication & Creative
Equisolve
05.2023 - Current
Vice President, Creative & Content
Equisolve
05.2022 - 05.2023
Vice President, Content Development
Equisolve
09.2021 - 05.2022
Director, Communication and Content Practice
Phase2
07.2019 - 09.2021
Senior Communication Strategist, Creative Services & Marketing
Phase2
07.2015 - 07.2019
Senior Director, Digital Communication
The Shriver Report
05.2013 - 05.2015
Digital Video Producer
ABC News
08.2010 - 05.2013
Producer, Good Morning America
ABC News
11.2007 - 08.2010
Operations Producer, GMA Weekend & Special Events
ABC News
02.2006 - 11.2007
B.A. Broadcast Journalism -
Ithaca College
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