Cara Marino
Queens
Summary
Results-focused news and pop culture junkie with expertise in spearheading and executing editorial guidelines, curating breaking news, and synthesizing content tailored to audience trends. Demonstrated leadership in managing editorial and production teams and enhancing brand integrity and awareness. Collaborative team player adept in coordinating with diverse departments to drive content goals. Skilled in crafting engaging scripts, conducting comprehensive research, and developing innovative content strategies across multiple platforms.
Overview
21
21
years of professional experience
Work History
Editor-in-Chief
Samsung News
03.2023 - Current
- Develop editorial guidelines for top news, briefings, breaking news, targeted push, and spotlight features
- Create compelling articles focused on current top and trending stories
- Ideate and liaise with the product team, partner relations, engineering, and key stakeholders to assess and enhance strategy and quality control measures
- Collaborate with partners to synchronize editorial calendars through direct communication
- Steer ongoing data analysis to drive editorial strategy and remain attuned to user preferences
- Created concise morning and evening briefings featuring the day's top stories by blending hard news, trending topics, and human-interest tales
- Oversaw and curated breaking news articles, targeted pushes, features, and editorial products from US publishers and original Upday reporting
- Surpassed year 1 projections in page views, users, and impressions
Content Operations Specialist
SmartNews
01.2017 - 01.2023
- Monitored, identified, and pushed breaking news across diverse public interest categories
- Wrote and edited news digests, weekend reads, and newsletters
- Engaged with Trust and Safety team to develop an effective editorial policy by addressing potential problematic content
- Implemented content moderation workflow to uphold brand integrity
- Collaborated with push engineering team to enhance quality control measures and develop effective strategies
- Analyzed and responded to metrics to drive performance
- Conducted in-depth research and QA’ed local news and main category channels for optimal viewership
- Drove brand awareness and significantly expanded audience by strategically scheduling and crafting engaging Twitter posts
- Headed information analysis for real-time breaking news coverage by disseminating across multiple platforms and elevating the organization's industry leadership positioning
- Executed precise categorization through admin tools to guarantee adherence of user-facing app to editorial and journalistic guidelines
Freelance Video Producer
Christie’s / Thirteen / NationSwell
01.2017 - 01.2020
- Authored compelling scripts for concise and impactful short-form video content for web and social distribution
- Oversaw creative development and filming of different types of video content
- Collaborated with various key stakeholders to identify stories, ideate execution and drive brand awareness
- Managed post-production for series re-packaging and re-releases by ensuring timely and cost-effective delivery of multiple versions
- Field-produced and directed shoots, facilitated on-air interviews, oversaw video and sound edits, and guided voice-over sessions
- Coordinated shoots with crew, talent and locations
- Developed creative concepts for various multimedia projects, ensuring alignment with marketing objectives
- Managed and coordinated post-production video editing, motion graphics design, compositing and quality assurance reviewing
- Winner: Telly award | The Cox Collection | The Final Years of Van Gogh’s Life is a Bronze Winner in Branded Content - Museums & Galleries
Senior Video Manager
Forbes
01.2012 - 01.2017
- Established strategic, editorial, and creative direction for video content across various Forbes properties
- Led collaborative video team efforts with sales and editorial departments to conceptualize and develop core franchise products
- Developed series of engaging social media campaigns
- Pioneered the creation of agile and innovative content strategies, strategically tailored to news trends and audience analytics
- Oversaw a 20-member team of local and remote video producers and editors
- Achieved revenue, audience, and traffic goals by collaborating with business and audience development teams
- Mentored junior team members, fostering a positive working environment and encouraging professional growth
Producer, Great Performances & SundayArts
WNET
01.2003 - 01.2012
- Managed and executed on-location shoots as producer and director
- Created rough cuts
- Supervised edits, voiceovers, shoots and sound mixes
- Researched and conducted on-camera interviews
- Supervised end-to-end post-production and distribution of digital, broadcast, and ancillary series
- Devised an advanced post-production model by optimizing efficiency and cost-effectiveness for entire series
- Crafted scripts for on-camera hosts, voiceover sessions, teasers, and post-production
- Facilitated collaboration and coordination among publicity, production services, finance, legal, production partners, and PBS
- Researched and employed segments, story ideas, and on-camera interviews for weekly cultural arts and news program, SUNDAYARTS
- Coordinated full spectrum of activities, encompassing production cycle for series episodes and large event-type productions at GREAT PERFORMANCES
- Nominated for Emmy: “For All The Word To See”
Education
Bachelor's Degree - Digital Communication & Media/Multimedia
City University of New York
01.2014
Skills
- Project Management & Scheduling
- Trend Analysis & Audience Analytics
- Digital & Broadcast Distribution
- Scriptwriting
- Copywriting
- Brand Integrity & Awareness
- Social Media Campaign Development
- Video Content Strategy
- Television Production
- Partner Relations
- Trust and Safety
- News Digest & Newsletter Creation
- Research Analysis & Monitoring
- Team Building & Leadership
- Style Guide Adherence
- Social Media Strategy
- SEO Knowledge
- Multimedia Storytelling
- Audience Engagement
- Editorial Judgment
Timeline
Editor-in-Chief
Samsung News
03.2023 - Current
Freelance Video Producer
Christie’s / Thirteen / NationSwell
01.2017 - 01.2020
Content Operations Specialist
SmartNews
01.2017 - 01.2023
Senior Video Manager
Forbes
01.2012 - 01.2017
Producer, Great Performances & SundayArts
WNET
01.2003 - 01.2012
Bachelor's Degree - Digital Communication & Media/Multimedia
City University of New York
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