Open To Work
Cara O'Neil
Portland,OR
Work Preference
Work Type
Full TimeSummary
Diligent and professional marketing leader with a proven track record, excelling in strategic planning and media, talent, and partner relations. Spearheaded innovative campaigns that significantly boosted brand visibility and audience engagement. Adept at project management and fostering team collaboration, driving continuous improvement and achieving impactful results in competitive environments.
Overview
15
15
years of professional experience
Work History
Vice President of Marketing
Dark Horse Comics
08.2017 - 11.2025
- Developed and executed comprehensive marketing strategies and campaigns to enhance brand visibility and audience engagement.
- Led cross-functional teams in launching successful promotional campaigns across digital and print platforms.
- Cultivated relationships with key stakeholders, including licensors, retailers, distributors, and creators, to strengthen partnerships.
- Oversaw budget allocation for marketing initiatives, ensuring optimal resource utilization and cost-effectiveness.
- Managed public relations efforts, securing positive media coverage for company news and events.
- Maximized trade show presence by designing impactful booth experiences and coordinating event activities.
- Transformed company's social media presence into a powerful brand asset by curating compelling content and fostering an engaged community.
- Championed the adoption of new digital advertising platforms that enhanced online visibility.
- Completed and submitted regular reports to support executive decision making.
- Oversaw 7-person marketing team, promoting continuous improvement. Mentored junior staff, fostering professional development and enhancing team performance through collaborative projects.
Web and New Media Manager
Oregon Humane Society
03.2012 - 09.2017
- Developed and executed comprehensive email marketing and social media strategies to increase audience engagement and awareness of initiatives.
- Managed content creation and distribution across multiple platforms.
- Created and implemented a social media campaign that resulted in increased social media engagement and grew followers by more than 300% in one year.
- Analyzed performance metrics to refine online strategies and improve outreach effectiveness.
- Oversaw the implementation of new digital tools to streamline workflow and enhance collaboration.
- Utilized project management tools to effectively manage multiple projects simultaneously, ensuring timely completion within budget constraints.
- Led website redesign project and optimized overall UX, navigation, and landing pages for improved user experience and increased conversion rates.
Web Manager
Pacific University
08.2010 - 08.2011
- Developed and maintained website content to enhance user engagement and accessibility.
- Led cross-functional teams to implement web projects aligned with university branding strategies.
- Managed website analytics tools to assess performance and inform data-driven decisions for continuous improvement.
- Worked with multidisciplinary team to develop and implement overall brand style guide for web and print.
- Integrated social media feeds with the university website and managed content for these platforms, increasing followers, engagement, and visibility in brand initiatives.
Education
Bachelor of Arts - Anthropology
Mortar Board National Honor Society Member - Publications Manager
Master of Science - Writing: Publishing
- Marketing Manager for Ooligan Press
Skills
- Marketing and communications strategy
- Project management
- Media, partner, client, and talent relations
- Digital and integrated marketing
- Content strategy and management
- Event planning and management
- Email marketing
- Social media management and strategy
Timeline
Vice President of Marketing - Dark Horse Comics
08.2017 - 11.2025
Web and New Media Manager - Oregon Humane Society
03.2012 - 09.2017
Web Manager - Pacific University
08.2010 - 08.2011
University of Oregon - Bachelor of Arts, Anthropology
Portland State University - Master of Science, Writing: Publishing