Summary
Overview
Work History
Education
Skills
Timeline
Generic

Cara Joe'l Salley

Media Sales Consultant
Homer,LA

Summary

Outgoing Advertising Sales Representative bringing 20 years of experience and achievements in account development and territory growth. Adept at leveraging market and competitive research to identify new sales opportunities and devise effective sales strategies. Established network within Television and Digital Industry.

Overview

11
11
years of professional experience

Work History

Media Sales Consultant

Gray Media, INC
01.2018 - Current
  • Created and presented media and advertising packages to prospective customers.
  • Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
  • Developed strong relationships with advertisers and negotiated pricing following established procedures.
  • Prepared and delivered sales presentations to businesses to sell new advertising programs.
  • Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
  • Used cold calling to reach out to local business owners needing new advertising products and services.
  • Increased sales average through prospecting for new business at networking events and cold calling.
  • Made outbound calls to existing customers to upsell advertising packages.
  • Researched and customized service proposals for clients to meet requirements and set profitable compensation scale.
  • Skilled at working independently and collaboratively in a team environment.
  • Self-motivated, with a strong sense of personal responsibility.
  • Worked well in a team setting, providing support and guidance.
  • Excellent communication skills, both verbal and written.
  • Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media.
  • Discussed SEO needs and optimized strategies for short- and long-term campaigns.
  • Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
  • Implemented new strategies to improve click-through rates and conversion.

Account Executive

Nexstar Broadcasting Group
Shreveport, LA
06.2012 - 12.2017
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Qualified leads, built relationships and executed sales strategies to drive new business.
  • Executed successful sales strategies to convert leads into customers.
  • Resolved issues promptly to drive satisfaction and enhance customer service.
  • Managed sales cycle to maintain solid customer base.
  • Strengthened customer relationships with proactive and collaborative approach to managing needs.
  • Stayed up-to-date on emerging industry and product standards and trends to revitalize accounts.
  • Cross-sold products and services to clients to secure additional business and grow revenue streams.
  • Serviced accounts and proposed new products and services to maximize revenue.
  • Distributed marketing materials to existing and prospective clients to promote products and services.
  • Applied needs-based analysis to assess current satisfaction and importance of various product features to customers.
  • Managed digital projects from initial concept through final implementation and live monitoring.
  • Evaluated market trends to stay current on consumer and competitor changes.
  • Created content strategies for digital media.

Education

Northwestern State University of Louisiana
Natchitoches, LA

Skills

  • Product Demonstration
  • Professional Development
  • New Product Information
  • Territory Volume
  • Special Events
  • Television Production
  • Customer Experience
  • Social Media Campaign
  • Media Kits
  • Professional Relationships

Timeline

Media Sales Consultant

Gray Media, INC
01.2018 - Current

Account Executive

Nexstar Broadcasting Group
06.2012 - 12.2017

Northwestern State University of Louisiana

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Cara Joe'l SalleyMedia Sales Consultant