Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
AWARDS
AWARDS
Generic

Cara Schwartz

Boca Raton,FL

Summary

With over 30 years of experience in media and digital marketing, I successfully led Fearless Media to its acquisition by ReKTGlobal, showcasing my expertise in evolving advertising landscapes. Now heading the new media division, I leverage my deep knowledge in media strategy and data analysis to drive forward-thinking initiatives. Renowned for crafting innovative campaigns that integrate music, entertainment, and gaming, my work continues to make a significant impact in the industry.

Overview

37
37
years of professional experience

Work History

Executive Vice President

Infinite Reality
07.2022 - 01.2024

Ran the in-house media department as its own business unit, overseeing operations, strategy, and financial performance, ensuring it functioned efficiently and profitably.


  • Championed data-driven decision-making processes across all levels of the organization, promoting a culture of continuous improvement.
  • Managed financial, operational, and human resources, increasing overall business efficiency by 25%.
  • Achieved 30% company growth year-over-year through strategic initiatives and interdepartmental collaboration, despite company cash flow issues
  • Formed an effective senior leadership team
  • Guided the development of innovative product offerings, leading to a 50% increase in client base in Metaverse offerings
  • Fostered strong relationships with key industry partners, generating 20% more business opportunities compared to previous years.
  • Established and executed a vision for organizational growth, achieving 15% annual increase in profitability through actionable long-term plans.
  • Developed and implemented sales and marketing strategies, contributing to a 50% expansion in the customer base.
  • Formulated and executed initiatives enhancing product quality, reflected in a 30% increase in customer satisfaction ratings.
  • Maintained P&L responsibility, successfully reducing operational costs by 20% while maximizing revenue streams.
  • Negotiated contracts with suppliers and customers, achieving 10% cost savings annually.
  • Expanded market share by 25% through targeted customer acquisition campaigns and strategic industry partnerships.
  • Led business-wide modernization, improving procedural efficiency by 35%.
  • Cultivated an innovative and collaborative company culture, resulting in a 50% increase in employee satisfaction and a 20% reduction in turnover.
  • Developed and presented effective business plans to the board, securing 15% more in annual funding for strategic projects.
  • Streamlined operations, leading to a 20% improvement in process efficiency and a 15% reduction in operational delays.
  • Collaborated with legal and accounting teams, ensuring 100% compliance with auditors.

Executive Vice President

ReKTGlobal
07.2020 - 07.2022

Ran the in-house media department as its own business unit, overseeing operations, strategy, and financial performance, ensuring it functioned efficiently and profitably.

  • Collaborated with eSports and influencer teams to enhance brand presence and audience engagement.
  • Managed company analytics, providing insights for strategic decision-making and performance improvement.
  • Spearheaded new business pitches, demonstrating expertise in persuasive communication and market analysis.
  • Led new business development initiatives, focusing on expanding client base and exploring new market opportunities.
  • Specialized in digital media, utilizing innovative strategies to optimize online presence and brand recognition.
  • Initiated and implemented strategies to drive company growth, increase market share, and boost profitability.
  • Led cross-functional teams in the execution of large-scale projects, ensuring timely completion within budget constraints.
  • Established and maintained strong relationships with customers, vendors, and strategic partners, fostering long-term collaboration and success.

Startup Founder

Fearless Media
09.2009 - 07.2020
  • Built a full service ad agency from the ground up Creating a boutique environment for in-house like partnership with brands
  • Responsible for over 100M in billings across multiple brands
  • Implemented effective marketing campaigns to increase brand recognition and attract new customers.
  • Managed financial resources effectively, maintaining profitability throughout various stages of growth.
  • Directed technological improvements, reducing waste and business bottlenecks.
  • Aligned operational objectives with long-term goals to ensure sustainable success throughout various stages of startup growth.
  • Secured funding for the startup by delivering persuasive pitches to investors.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Created organization's mission and vision statements for use by employees.
  • Monitored industry trends to stay competitive and adapt the company''s offerings accordingly.
  • Secured sufficient funds to cover business obligations by tracking expenses and budgeting accurately.
  • Defined company roles and responsibilities to establish and enhance processes.
  • Learned and adapted quickly to new technology and software applications.

Executive Vice President

Tangible Media
09.1986 - 08.2009

Media buying

Media planning

Built the digital media dept from the ground up

Lead the Biz Dev efforts across gaming

Led a team of 20

Education

Bachelor Of Arts - Communications

Queens College of The City University of New York
Flushing, NY
06.1983

Skills

  • Profit and Loss Management
  • Business Planning
  • Partnership Development
  • Relationship and Team Building
  • Organizational Growth
  • Employee Motivation and Performance
  • Operations Management
  • Revenue Generation
  • Budget Planning
  • Revenue Growth
  • Business Development
  • Intuit QuickBooks
  • Contract Negotiation
  • Business Consulting
  • Sales Growth
  • Negotiation
  • Client Relationship Building

Accomplishments

  • Responsible for the media strategy and execution of over 100 videogames for brands including Epic Games, Konami, Capcom, Bethesda Game Studios, Zenimax, Scopely, Valve, Atari.
  • Masterminded the strategic evolution and dynamic growth of my advertising agency, culminating in its high-profile acquisition—a definitive mark of leadership excellence and business acumen.
  • Helped develop 1st Metaverse program for Time Warner and Revolt Studios

Timeline

Executive Vice President

Infinite Reality
07.2022 - 01.2024

Executive Vice President

ReKTGlobal
07.2020 - 07.2022

Startup Founder

Fearless Media
09.2009 - 07.2020

Executive Vice President

Tangible Media
09.1986 - 08.2009

Bachelor Of Arts - Communications

Queens College of The City University of New York

AWARDS

ACQ5, Clutch Advertising and Marketing, Trailblazers Women Leaders, Davey Award, Chief Marketer Pro Award, Games Marketing Summit,, Mediapost Finalist Branded Entertainment.

AWARDS

ACQ5, Clutch Advertising and Marketing, Trailblazers Women Leaders, Davey Award, Chief Marketer Pro Award, Games Marketing Summit, Mediapost Finalist Branded Entertainment.

Cara Schwartz