Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Awards
Timeline
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Cara Schwartz

Boca Raton,FL

Summary

Award-winning marketing executive with a proven track record of scaling agencies, driving performance marketing innovation, and delivering measurable ROI across gaming, entertainment, and consumer brands. Adept at building high-performing teams, leading digital transformations, and shaping marketing strategies that resonate with Gen Z, Gen Alpha, and Millennials. Recognized for strategic vision and operational excellence, I specialize in aligning innovative campaigns with financial performance, positioning brands for exponential growth. I thrive in fast-paced environments and have a strong history of agency leadership, M&A success, and market disruption, making me a valuable asset to boards and executive teams navigating today's evolving media landscape.

Overview

39
39
years of professional experience

Work History

Chief Marketing Officer

Moonrock Agency
03.2024 - Current
  • Chief Media Officer & Equity Partner – New York, NY & Remote
  • Lead integrated media strategy, performance marketing, and business growth as an equity partner in Moonrock, a next-generation media and creative agency specializing in immersive brand activations on platforms like Roblox, Minecraft, and Fortnite.
  • Built the media division from the ground up, scaling operations to deliver $70M+ in annual billings.
  • Partnered with global brands like Samsung, Walmart, Epic Games, Audible, and Princess Cruises to create groundbreaking campaigns and gamified experiences.
  • Introduced advanced reporting and analytics systems, improving transparency and marketing ROI for clients.
  • Expanded Moonrock's service offering with performance marketing, influencer marketing and measurement, and global event activations, driving significant revenue growth.
  • Cultivated a high-performing team spanning paid media, strategy, and analytics to deliver world-class results.
  • Drove operational efficiency and profitability, helping position Moonrock as an Inc. 5000 #1 company in Advertising, Marketing & PR.
  • Cultivated partnerships with external agencies to enhance creative execution and achieve campaign goals.
  • As an equity partner, contributed to long-term strategic vision and governance, aligning company growth with shareholder
  • Implemented comprehensive marketing strategies to elevate brand visibility and market share.
  • Implemented data-driven decision-making processes, enhancing overall marketing effectiveness and ROI.
  • Led cross-functional teams to execute integrated marketing campaigns across digital and traditional channels.
  • Analyzed market trends and consumer insights to inform strategic decision-making and product positioning.
  • Oversaw budget allocation and optimization for diverse marketing initiatives, ensuring alignment with business objectives.
  • Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.

Executive Vice President

Napster (Formerly Infinite Reality LLC)
07.2022 - 01.2024
  • Ran the in-house media department as its own business unit, overseeing operations, strategy, and financial performance, ensuring it functioned efficiently and profitably.
  • Championed data-driven decision-making processes across all levels of the organization, promoting a culture of continuous improvement.
  • Managed financial, operational, and human resources, increasing overall business efficiency by 25%.
  • Achieved 30% company growth year-over-year through strategic initiatives and interdepartmental collaboration, despite company cash flow issues
  • Formed an effective senior leadership team
  • Guided the development of innovative product offerings, leading to a 50% increase in client base in Metaverse offerings
  • Fostered strong relationships with key industry partners, generating 20% more business opportunities compared to previous years.
  • Established and executed a vision for organizational growth, achieving 15% annual increase in profitability through actionable long-term plans.
  • Developed and implemented sales and marketing strategies, contributing to a 50% expansion in the customer base.
  • Formulated and executed initiatives enhancing product quality, reflected in a 30% increase in customer satisfaction ratings.
  • Maintained P&L responsibility, successfully reducing operational costs by 20% while maximizing revenue streams.
  • Negotiated contracts with suppliers and customers, achieving 10% cost savings annually.
  • Expanded market share by 25% through targeted customer acquisition campaigns and strategic industry partnerships.
  • Led business-wide modernization, improving procedural efficiency by 35%.
  • Cultivated an innovative and collaborative company culture, resulting in a 50% increase in employee satisfaction and a 20% reduction in turnover.
  • Developed and presented effective business plans to the board, securing 15% more in annual funding for strategic projects.
  • Streamlined operations, leading to a 20% improvement in process efficiency and a 15% reduction in operational delays.
  • Collaborated with legal and accounting teams, ensuring 100% compliance with auditors.

Executive Vice President

ReKTGlobal
07.2020 - 07.2022
  • Ran the in-house media department as its own business unit, overseeing operations, strategy, and financial performance, ensuring it functioned efficiently and profitably.
  • Collaborated with eSports and influencer teams to enhance brand presence and audience engagement.
  • Managed company analytics, providing insights for strategic decision-making and performance improvement.
  • Spearheaded new business pitches, demonstrating expertise in persuasive communication and market analysis.
  • Led new business development initiatives, focusing on expanding client base and exploring new market opportunities.
  • Specialized in digital media, utilizing innovative strategies to optimize online presence and brand recognition.
  • Initiated and implemented strategies to drive company growth, increase market share, and boost profitability.
  • Led cross-functional teams in the execution of large-scale projects, ensuring timely completion within budget constraints.
  • Established and maintained strong relationships with customers, vendors, and strategic partners, fostering long-term collaboration and success.

Startup Founder

Fearless Media
09.2009 - 07.2020
  • Built a full service ad agency from the ground up Creating a boutique environment for in-house like partnership with brands
  • Responsible for over 100M in billings across multiple brands
  • Implemented effective marketing campaigns to increase brand recognition and attract new customers.
  • Managed financial resources effectively, maintaining profitability throughout various stages of growth.
  • Directed technological improvements, reducing waste and business bottlenecks.
  • Aligned operational objectives with long-term goals to ensure sustainable success throughout various stages of startup growth.
  • Secured funding for the startup by delivering persuasive pitches to investors.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Created organization's mission and vision statements for use by employees.
  • Monitored industry trends to stay competitive and adapt the company's offerings accordingly.
  • Secured sufficient funds to cover business obligations by tracking expenses and budgeting accurately.
  • Defined company roles and responsibilities to establish and enhance processes.
  • Learned and adapted quickly to new technology and software applications.

Executive Vice President

Tangible Media
09.1986 - 08.2009
  • Media buying
  • Media planning
  • Built the digital media dept from the ground up
  • Lead the Biz Dev efforts across gaming
  • Led a team of 20

Education

Bachelor Of Arts - Communications

Queens College of The City University of New York
Flushing, NY
06.1983

Skills

  • Profit and Loss Management
  • Business Planning
  • Partnership Development
  • Relationship and Team Building
  • Organizational Growth
  • Employee Motivation and Performance
  • Operations Management
  • Revenue Generation
  • Budget Planning
  • Revenue Growth
  • Business Development
  • Intuit QuickBooks
  • Contract Negotiation
  • Business Consulting
  • Sales Growth
  • Negotiation
  • Client Relationship Building

Websites

Accomplishments

  • Responsible for the media strategy and execution of over 100 videogames for brands including Epic Games, Konami, Capcom, Bethesda Game Studios, Zenimax, Scopely, Valve, Atari.
  • Masterminded the strategic evolution and dynamic growth of my advertising agency, culminating in its high-profile acquisition—a definitive mark of leadership excellence and business acumen.

Awards

ACQ5, Clutch Advertising and Marketing, Trailblazers Women Leaders, Davey Award, Chief Marketer Pro Award, Games Marketing Summit, Mediapost Finalist Branded Entertainment.

Timeline

Chief Marketing Officer

Moonrock Agency
03.2024 - Current

Executive Vice President

Napster (Formerly Infinite Reality LLC)
07.2022 - 01.2024

Executive Vice President

ReKTGlobal
07.2020 - 07.2022

Startup Founder

Fearless Media
09.2009 - 07.2020

Executive Vice President

Tangible Media
09.1986 - 08.2009

Bachelor Of Arts - Communications

Queens College of The City University of New York

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