Results-driven Senior Research Analyst with a proven track record in conducting comprehensive market research, data analysis, and trend identification. Adept at transforming complex information into actionable insights. Strong analytical skills coupled with effective communication and strategic problem-solving abilities. Ready to contribute expertise to drive informed decision-making in a dynamic corporate environment.
Hi, I’m
Cara Smith
Orlando,FL
Summary
Overview
8
years of professional experience
1
Certification
Work History
CMG
Senior Research Analyst
12.2021 - Current
Job overview
- Boosted overall performance metrics by continuously refining research methodologies and best practices.(Tableau, Kantar, Google Analytics, and Nielsen)
- Maximized advertising efforts by presenting market data for media relations, corporate communications, and social media posts .
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
CoxReps
Research Analyst
08.2020 - 11.2021
Job overview
- Manage 15+ station book rating estimates and projections
- Assembled reports, projections and presentations to share insights and recommendations with stakeholders.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
- Stayed up-to-date with industry developments through regular participation in conferences and workshops, ensuring relevance of research outputs.
Cox Media Group
Studio Technician
11.2019 - 08.2020
Job overview
- Maintained and documented inventory levels of audio and visual equipment to support continuous availability.
- Shared specific audio-visual use cases with development of training workshops
- Assisted in achieving seamless live broadcasts through prompt camera adjustments and microphone checks.
- Trained new staff members on company policies and standard operating procedures related to studio technology usage.
Valdosta State University Technical Response Unit
Information Technology Technician
08.2016 - 06.2019
Job overview
- Developed customized reports using data visualization tools, providing valuable insights into key performance indicators for informed decision-making processes.
- Installed, configured and maintained computer systems and network connections.
- Managed system-wide operating system and software deployments as well as related software upgrade problems.
- Collaborated with cross-functional teams to successfully complete large-scale IT projects within established deadlines.
Education
Western Governors UniversitySalt Lake City, UT
Bachelor of Science from Software Engineering
07.2026
University Overview
Valdosta State UniversityValdosta, GA
Bachelor of Arts from Mass Communication/Media Studies
05.2019
University Overview
Skills
- Qualitative & Quantitative Research
- Statistical Modeling
- Project management
- Presentation
- Analytical Thinking
- Data Collection
- Predictive Analytics
- Research methods
Certification
- Scrum Master Certified (SMC) - 2023
- User Experience Research and Design - 2022
- SQL for Non-Programmers - 2022
- Tableau and R for Analytics Projects - 2022
- Introduction to Web Design and Development - 2022
Timeline
Senior Research Analyst
CMG
12.2021 - Current
Research Analyst
CoxReps
08.2020 - 11.2021
Studio Technician
Cox Media Group
11.2019 - 08.2020
Information Technology Technician
Valdosta State University Technical Response Unit
08.2016 - 06.2019
Western Governors University
Bachelor of Science from Software Engineering
Valdosta State University
Bachelor of Arts from Mass Communication/Media Studies
- Scrum Master Certified (SMC) - 2023
- User Experience Research and Design - 2022
- SQL for Non-Programmers - 2022
- Tableau and R for Analytics Projects - 2022
- Introduction to Web Design and Development - 2022
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