CARA THAYER
Perform Properties
Denver,CO
9
years of professional experience
A passionate and experienced creative with a proven track record of leading award-winning and well-organized integrated marketing campaigns and branding initiatives. An empathetic leader with strong interpersonal skills, ability to manage complex projects effectively and efficiently, and a desire to motivate and develop each team member.
Work History
Art Director
3 Years 10 Months- Conceptualize and execute B2C marketing, property branding, and event creative for both portfolio-wide activations as well as bespoke events for trophy assets across our portfolio of 180 properties
- Manage branding and creative for Chicago's iconic Willis Tower, as well as marketing and event design for both B2B and B2C initiatives
- Source, hire and manage freelance designers, illustrators, photographers, and videographers as needed for creative support
- Design and execute B2B corporate and bespoke marketing materials and on-site signage to support to leasing team for 180 properties which helps with lead generation, pitching prospective tenants, lease renewals and ancillary income
- Travel to on-site photo and video shoots for creative direction
- ICSC MAXI 2026 Gold Award for Art Direction and Design on the Skyview High School event campaign for the Shops at Skyview that resulted in 1500+ attendees, a 53% increase in foot traffic, and 1.2M impressions on social media.
- ICSC MAXI 2025 Silver Award for Art Direction and Design on the Skyview High School event campaign for the Shops at Skyview that resulted in 1000+ attendees, 1.06M impressions on social media, and collected 200+ items for donation
- ICSC MAXI 2024 Silver Award for Art Direction and Design on the Singles' Day event campaign for the Shops at Skyview that resulted in a 13.2% increase in foot traffic, participating tenants averaging a 20% increase in sales, 300K impressions on social media, and coverage at over 15 news outlets domestic and abroad
- Standardized leasing signage nationwide to reduce cost of printing as leasing team changes as well as implemented measurable lead generation via QR codes which resulted in a measurable increase from 700 scans in 2024 to 3,625 scans in 2025
Designer
1 Year 11 Months- Design on-trend product lines for licensed headwear including custom graphics, patterns and embellishments
- Assist in managing the design and development of monthly custom product lines for largest national account, Lids Sporting Goods
- Manage the design and development for On-Field headwear for 160 Minor League baseball teams
- Design custom headwear for On-Field use across the MLB, NFL, NBA, NHL, NRL, NASCAR, among others
- Ensure 100% on-time delivery of product tech packs by managing spec team
- Collaborate with sourcing to negotiate price, quality, and delivery dates with overseas vendors
Education
Bachelor of Arts - Communication Studies & Advertising
Bachelor of Arts - Graphic Design
- Minor in Photography
Skills
Creative direction
Conceptual Development
Brand strategy
Placemaking
Project management
Adobe Creative Suite
Asana
Team Leadership
Freelance Clients
Perform Properties
Acadia Realty Trust
Link Logistics
Poline Search Partners
NetCo Inmvestments
Sembler
Kurv Industrial
Fairbourne
FourKites
Blanton Turner
Soldiers to Sidelines
Night Fision
Timeline
Art Director
Perform Properties
12.2022 - CurrentRead More
Designer
New Era Cap
12.2017 - 11.2019Read More
Canisius University
Bachelor of Arts from Communication Studies & Advertising
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Canisius University
Bachelor of Arts from Graphic Design
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