CARA MYERS
Centennial,CO
Summary
Experienced strategic marketing professional with expertise in campaign and project management, email strategy, social media, web development and public relations. Demonstrated ability to work with nonprofits and local government entities. Skilled in developing and implementing effective marketing strategies to increase brand awareness and engagement.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Marketing & Engagement Manager
National Recreation and Park Association
06.2023 - Current
- Lead year-round marketing efforts for NRPA Annual Conference, which draws more than 8,000 professionals.
- Develop and implement robust campaigns such as Park and Recreation Month and Park and Recreation Stories
- Manage email strategy and development, including weekly newsletter sent to 50,000+ subscribers
- Serve as marketing lead for Membership, Professional Development, Certification and Accreditation teams
Marketing Coordinator
City of Aurora Parks, Recreation and Open Space
03.2021 - Current
- Manage ongoing marketing efforts for 103 city parks, four recreation centers and countless programs
- Facilitate media interviews, lead trainings and foster DEI initiatives for internal and external stakeholders
- Plan and promote community events and meetings that draw up to 10,000 attendees
Public Relations & Marketing Specialist
City of Longmont Public Works & Natural Resources
12.2018 - 03.2021
- Generated and implemented communications plans and strategies for six departmental divisions
- Developed key messages for climate initiatives, surveys for public engagement and FAQs for web use
Communications Manager
Nebraska Department of Correctional Services
02.2017 - 11.2018
- Crafted written and visual stories and reports to highlight facility programs, employees and events
- Boosted agency's social media presence by tripling number of posts from 2016 to 2017
Lifestyles and Arts & Entertainment Editor
Council Bluffs Daily Nonpareil
04.2015 - 02.2017
- Introduced fresh page design concepts for News, Lifestyles, Business and Arts & Entertainment sections
- Performed website development with fresh photo and story packages to entice readers
Education
Bachelor of Arts - News-Editorial Journalism
University of Nebraska-Lincoln College of Journalism And Mass Communications
Skills
- Project Management
- Content Creation
- Email Marketing
- Social Media Management
- Storytelling
- Copywriting
- Web Development
- Graphic Design
- Event Coordination
- Communication
Certification
- Yellow Belt Certification — Lean Six Sigma
- Digital Communication Certificate — Public Relations Society of America
Timeline
Marketing & Engagement Manager
National Recreation and Park Association
06.2023 - Current
Marketing Coordinator
City of Aurora Parks, Recreation and Open Space
03.2021 - Current
Public Relations & Marketing Specialist
City of Longmont Public Works & Natural Resources
12.2018 - 03.2021
Communications Manager
Nebraska Department of Correctional Services
02.2017 - 11.2018
Lifestyles and Arts & Entertainment Editor
Council Bluffs Daily Nonpareil
04.2015 - 02.2017
- Yellow Belt Certification — Lean Six Sigma
- Digital Communication Certificate — Public Relations Society of America
Bachelor of Arts - News-Editorial Journalism
University of Nebraska-Lincoln College of Journalism And Mass Communications
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