Claudia Arango
San Jose,CA
Summary
Visionary media executive with 20+ years of experience driving growth through innovative marketing strategies. Adept in leveraging data, AI, and digital marketing solutions to enhance multichannel media experiences and achieve client success. Recognized for empowering teams, fostering innovation, and optimizing operations to consistently deliver exceptional results in dynamic environments.
Overview
25
25
years of professional experience
Work History
Senior Director, Strategic Solutions & Enablement
Inuvo
01.2023 - 03.2024
- Spearheaded client tech adoption, product evangelism, education, and promoted operational excellence through continuous improvement and best practices.
- Fueled 19% business growth by identifying and strengthening partnerships as key liaison at major industry events.
- Elevated sales team technical proficiency, decreasing initial support needs 70%.
- Initiated competitive analysis, shaping strategic positioning with in-depth market insights.
Director, Account Management
Inuvo
03.2022 - 03.2023
- Led multichannel Account Management across various platforms, driving client engagement and campaign success.
- Restructured team to align with internal teams and operational strategies, improving support 67% and ensuring unified integration with corporate objectives.
- Optimized account management framework with enhanced communication and operations, exceeding KPIs 62% and boosting team productivity 50%.
- Fostered 80% client retention by integrating Quarterly Business Reviews to pinpoint challenges and growth opportunities while optimizing initiatives.
Director, Sales Engineering
Inuvo
07.2019 - 03.2022
- Launched Sales Engineering initiatives to drive product adoption, leading to 18% increase in RFPs.
- Drove 42% client acquisition growth through impactful sales coaching and effective alignment of AI solutions with client objectives.
- Instrumental in securing top brands including Mini Cooper, Progressive Insurance and Sony, strengthening company's market position.
- Secured largest revenue-generating client for two consecutive years.
- Spearheaded data-driven market engagement efforts, enhancing product positioning and client receptiveness.
Director, Ad Operations
Inuvo
06.2010 - 06.2019
- Built high-performing Ad Ops teams in Media Planning, Campaign Management, and Data Analytics, driving successful expansion of media business.
- Streamlined campaign monitoring and workflows, improving margins by 10% and reducing annual overhead by $180,000.
- Guided organizational media strategy and enhanced ROI through data-driven insights presented to the board.
- Integrated advanced AI across media platforms to reach high-value audiences, amplifying campaign impact by 35%.
Account Executive
Turn
08.2008 - 01.2009
- Pioneered Turn's travel vertical launch in partnership with CEO, driving expansion through collaboration with development teams.
- Grew travel partnerships 22%, forming alliances with key advertisers such as Hotwire and Norwegian Cruise Line.
- Led cross-functional cooperation with sales and internal teams for optimal positioning of travel offerings, driving enhanced market visibility and revenue growth.
Account Executive
Kayak
03.2007 - 07.2008
- Managed and cultivated high-value travel partnerships, contributing to successful acquisition of SideStep by Kayak.
- Generated $18+ million in closed business through new client acquisition and existing account growth.
- Recognized and awarded as top performer for exceptional sales achievements.
- Secured record-breaking single deal valued at $8 million.
- Exceeded quota, increasing assigned account revenue by 69% and contributing 35% of total sales team revenue.
Account Specialist
Yahoo!
03.2002 - 01.2007
- Managed multi-million-dollar ad campaigns for Fortune 500 clients including P&G, State Farm, and Charles Schwab.
- Increased process turnarounds 68% for US remnant inventory management, significantly boosting revenue.
- Spearheaded product development, evangelism, and best practices for multiple Yahoo! properties as project lead, driving successful multi-million-dollar ad executions and property growth.
- Secured SOX compliance and risk mitigation through comprehensive business policy development and adherence.
- Empowered teams, improving productivity and knowledge base as training instructor and certified HTML expert.
Account Executive, IT & Telecommunications
Frost & Sullivan
04.2000 - 03.2001
- Won key clients such as Glenayre and Nextel, driving sales of market research and related services in IT/Telecom.
- Developed and implemented territory management approach that fostered enduring client relationships.
- Identified new business opportunities through cold calling, networking, and lead prospecting.
Marketing Specialist
Frost & Sullivan
01.1999 - 03.2000
- Directed marketing initiatives for Medical Devices, Pharmaceuticals, IT/Telecom, Automotive and Industrial sectors.
- Managed global copywriting and data management teams.
- Led multichannel marketing, encompassing trade shows, direct marketing, digital, PR, and advertising partnerships.
Education
Bachelor of Science - International Business (Minor in Spanish)
San Jose State University
San Jose, CASkills
- Media Leader: Expertise in AI, multichannel, and programmatic solutions
- Data-Driven Marketing: Deep understanding of media mix modeling, performance metrics, generative AI, and large language models
- Strategic Visionary: Ability to translate complex technical knowledge into successful strategies that drive ROI
- Optimizing Operational Efficiency: Adept in refining workflows that elevate team productivity and effectiveness
- Client Growth & Retention: Extensive experience identifying, fostering, and nurturing successful client partnerships
- Skilled Communicator: Strong presentation and writing skills, effectively leading and influencing stakeholders
- Empowering Leader: Compassionate leadership style, prioritizing growth through targeted recruitment, training, and personalized career coaching, fostering high-performing and motivated teams
Languages
Spanish
Native or Bilingual
Timeline
Senior Director, Strategic Solutions & Enablement
Inuvo
01.2023 - 03.2024
Director, Account Management
Inuvo
03.2022 - 03.2023
Director, Sales Engineering
Inuvo
07.2019 - 03.2022
Director, Ad Operations
Inuvo
06.2010 - 06.2019
Account Executive
Turn
08.2008 - 01.2009
Account Executive
Kayak
03.2007 - 07.2008
Account Specialist
Yahoo!
03.2002 - 01.2007
Account Executive, IT & Telecommunications
Frost & Sullivan
04.2000 - 03.2001
Marketing Specialist
Frost & Sullivan
01.1999 - 03.2000
Bachelor of Science - International Business (Minor in Spanish)
San Jose State University
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