December Pee
Charlotte,NC
Summary
Energetic marketing manager with nine years of success in delivering profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. Exceptional talent for performing marketing analytics that provides valuable insights. Adept at producing Internal and external marketing communications that deliver clear, effective corporate messaging. Stellar organizational and planning skills demonstrated through successful project planning. Gained extensive experience communicating with cross-functional teams and earned a solid reputation for being an enthusiastic, efficient, and hands-on team leader.
Overview
11
11
years of professional experience
Work History
Digital Marketing Manager
Husqvarna Group
01.2022 - Current
- Has ownership over vendor relationship with a budget of 750K for paid media planning and activation for the US and CA
- Collaborate directly with creative and media agencies to create and publish effective on-trend paid social media, email marketing, and print campaigns
- Analyzes and monitors SEO, social media and in flight campaigns
- Supports Sr. Brand Managers with regional marketing strategies by analyzing market sales data, forecast accuracy, and other KPIs to identify trends, determine root causes, and develop solutions to improve outcomes
- Supports brand managers with 16 product launch activations as well as end-of-launch analysis
- Developed and implemented an annual marketing activation calendar used to promote new products launched, capture leads and drive sales
Sr. Marketing Specialist
Innospec Performance Chemicals
02.2019 - 01.2022
- Collaborated with a cross-functional team to plan and execute a 360 omnichannel marketing campaign
- Support Sales Directors to develop and implement brand strategies to build market recognition in the Americas
- Plan and develop content for social media, print, and trade show marketing via Adobe Photoshop, InDesign, and Illustrator saving our company 15k a year
- Collaborate directly with creative and media agencies to create and publish effective on-trend social media, email marketing, and print campaigns
- Develop sponsored content articles. The last article written generated over 500 leads within 60 days
- Responsible for monitoring and reporting campaign success and establishing benchmarks
- Coordinate annual industry trade shows, from inception to completion, ranging between with 2,500 to 10K+ attendees from around the world
Digital Brand Advocate
Viance, LLC. Treated Wood Solutions
02.2018 - 02.2019
- Collaborate with sales and marketing team to develop a content strategy and design for marketing communications
- Relaunch and promote the brand by developing internal/external marketing communications while utilizing graphic design software (Adobe InDesign, Photoshop, and Illustrator)
- Collaborated with project manager for all digital brand initiatives on Lowes.com for Severe Weather Treated Lumber Brand
- Manages overall look and messaging for treated lumber category on Lowes.com
- Support seven treated lumber suppliers of Lowe’s to develop and implement brand strategies to build market recognition and brand cohesion
- Create project plans and align with merchandising and suppliers to drive execution
Marketing Specialist
BASF Corporation - Super Absorbent Polymers Hygiene
06.2014 - 02.2018
- Analyze and monitor activities through social media, industry news and other platforms to gain consumer insights and present findings to the business group
- Support strategic regional and global marketing initiatives by analyzing market sales data, forecast accuracy, and other KPIs to identify trends, determine root causes, and develop solutions to improve outcomes
- Perform ad hoc market research and data analysis as requested by Marketing Director regarding market trend insights and competitive analysis that would then be presented to global sales and marketing teams
- Develop and maintain market reports and industry reports to provide forecast sales expectations
Education
Certification - Digital Marketing
Johnson Cornell, eLearning
Online06-2020
Certification - Strategic Marketing
Johnson Cornell eLearning
Online 06-2017
MBA - Marketing
Capella University
Minneapolis, MN.12-2013
BA - Sociology
University of South Carolina
Spartanburg, SC. 05-2011
Skills
- Analytics
- Communication
- Strategic marketing
- Market research
- Project management
- Digital marketing
- B2B/B2C marketing
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Websites
Timeline
Digital Marketing Manager
Husqvarna Group
01.2022 - Current
Sr. Marketing Specialist
Innospec Performance Chemicals
02.2019 - 01.2022
Digital Brand Advocate
Viance, LLC. Treated Wood Solutions
02.2018 - 02.2019
Marketing Specialist
BASF Corporation - Super Absorbent Polymers Hygiene
06.2014 - 02.2018
Certification - Digital Marketing
Johnson Cornell, eLearning
Certification - Strategic Marketing
Johnson Cornell eLearning
MBA - Marketing
Capella University
BA - Sociology
University of South Carolina