Caren Topete
Los Angeles,CA
Summary
Regional Channel Manager with extensive experience in managing the West Coast, specializing in cybersecurity and network industry sales. Expert in delivering comprehensive product training to diverse audiences while emphasizing security solutions. Successfully identifies new business opportunities and drives revenue growth through strategic collaboration with partners. Committed to conducting insightful business reviews, sharing best practices, and ensuring customer satisfaction. Strong communicator and problem-solver, dedicated to supporting partner sales, marketing initiatives, and fostering lasting relationships.
Overview
11
11
years of professional experience
Work History
Regional Channel Manager
AT&T
11.2021 - Current
- Successfully recruited new partners/vendors, promoted the benefits of the channel program, and built strategic relationships with new and prospective partners/vendors to drive revenue growth and exceed sales targets
- Managed a portfolio of existing channel partners to increase sales and drive partner adoption
- Developed a high level of fluency in AT&T's functionality and acquired the ability to demonstrate feature/function in an engaging manner to both technical and business audiences
- Built positive working relationships with partners to ensure smooth partner execution and collaborated with them to identify new business opportunities for revenue generation
- Educated partners on the product portfolio and complimentary services offerings and supported their sales and marketing initiatives to accelerate partner revenue
- Developed a deep understanding of cybersecurity and network solutions and effectively communicated technical features and benefits to partners, resulting in increased partner adoption and sales growth
- Collaborated with technical and product teams to identify and develop new cybersecurity and network solutions that met partner and customer needs, resulting in a 30% increase in revenue from partner-led opportunities
- Demonstrated success in selling and supporting complex cybersecurity and network solutions to MSPs and MSSPs, resulting in increased partner retention and loyalty
- Developed and cultivated lasting partner relationships, demonstrated success in selling to and supporting an indirect channel or partner-based sales program
- Collaborated with sales organizations to foster teamwork and demonstrated success in sales
Senior Account Manager
AT&T
10.2017 - 10.2021
- Managed a portfolio of enterprise accounts and achieved consistent revenue growth through effective account management, strategic planning, and cross-selling of AT&T's telecom services.
- Proactively identified opportunities for upselling and cross-selling AT&T's products and services to existing customers, resulting in increased revenue and improved customer satisfaction
- Built and maintained strong relationships with key stakeholders within customer organizations, including C-level executives, IT managers, and procurement managers.
- Conducted regular account reviews and provided actionable insights and recommendations to customers to help them optimize their telecom services and achieve their business objectives.
- Stayed abreast of industry trends, market developments, and emerging technologies in telecom services and cybersecurity solutions to ensure AT&T's offerings remained competitive and relevant.
- Worked closely with channel partners to identify new business opportunities and develop joint go-to-market strategies to increase sales and customer engagement.
- Facilitated training sessions and provided ongoing support to channel partners to ensure they had the necessary knowledge and resources to effectively sell AT&T's products and services.
- Conducted joint sales calls and participated in partner events to build relationships with channel partners and promote AT&T's telecom services and cybersecurity solutions.
- Collaborated with cross-functional teams to develop marketing collateral, sales tools, and other resources to support channel partners in their sales efforts.
- Monitored and analyzed channel partner performance metrics to identify areas for improvement and implement corrective actions as needed.
- Negotiated contracts and pricing agreements with channel partners to ensure profitability and alignment with AT&T's business objectives.
- Acted as a liaison between channel partners and internal teams to resolve any issues and ensure a seamless customer experience.
Solutions Manager
Verizon Wireless
06.2013 - 10.2017
- Led district-wide business sales efforts, working closely with enterprise customers to identify their telecom needs and provide tailored solutions to meet their business objectives.
- Coached and trained sales associates to effectively sell Verizon Wireless products and services, including wireless plans, devices, and accessories, resulting in increased sales and improved customer satisfaction.
- Collaborated with cross-functional teams, including marketing, operations, and customer service, to ensure seamless delivery of telecom services to customers and to resolve any issues in a timely and efficient manner.
- Managed day-to-day operations of the retail store, including inventory management, visual merchandising, and customer service.
- Conducted regular store audits to ensure compliance with company policies and procedures, as well as federal and state regulations.
- Oversaw the hiring and training of new employees and provided ongoing coaching and feedback to ensure team members were meeting performance expectations.
- Acted as a liaison between the retail store and the district leadership team, providing regular updates on sales performance, customer feedback, and operational issues.
- Collaborated with the district leadership team to develop and implement sales strategies and promotions to drive revenue growth and improve customer acquisition and retention.
- Stayed up-to-date with industry trends and emerging technologies in wireless telecommunications to ensure Verizon Wireless offerings remained competitive and relevant.
Education
Bachelor of Arts - Psychology
California State University - Long Beach
Long Beach, CA05.2014
Cybersecurity Certification - Cybersecurity
Champlain College
Burlington, VT12.2021
Skills
- Partner Management
- Leadership
- Cybersecurity Knowledge
- Communication
- Sales Strategy
- Regional Sales and Support
- Staff Management
- Cross-Channel Collaboration
Languages
Spanish
Native or Bilingual
Timeline
Regional Channel Manager
AT&T
11.2021 - Current
Senior Account Manager
AT&T
10.2017 - 10.2021
Solutions Manager
Verizon Wireless
06.2013 - 10.2017
Bachelor of Arts - Psychology
California State University - Long Beach
Cybersecurity Certification - Cybersecurity
Champlain College
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