CAREY GRANGE

• Acting CMO & CRO to B2B/D2C wellness brand. Advise CEO, develop go-to-market strategies, select and contract agencies and tech platforms, set KPI's and develop pro-formas, assist in fundraising, help hire and develop marketing and brand teams and implement operational and supply chain best practices.
• Marketing advisor to Silicon Valley ad tech company innovating 1st party content distribution.
• Board member of two brand companies co-owned by Guthy|Renker Ventures.

• Co-founded and launched beauty brands incubator, funded by Guthy-Renker, executing on company's mission to acquire and develop emerging brands that filled white space within market and consumer base.
• Built company from ground up, hiring and managing cross- functional teams, external agencies and consultants, including marketing, sales, operations and supply chain management, finance, R&D and product development.
• Negotiated licensing deals, partnerships and talent contracts, selected tech platforms, liaised with board and brand partners.
• Developed multi-channel, data-driven, go-to-market strategies, resulting in over-performance of KPI's in three of four brands at high-level media spends, earning their way into Guthy-Renker.

Guthy|Renker

• Reported to founding partner to bring entrepreneurial leadership to organization and evaluate and pursue new business ventures outside scope of existing business model.
• Spearheaded reigniting $1B acne franchise, leading the launch of Proactiv+ campaign across all marketing touch points, including DRTV, online, kiosk retail, and print.
• Liaised and coordinated with external agencies and internal operational, IT, MP&A and finance teams.
• Developed and launched new DRTV-driven brand and campaign to pipeline brand-stream.
• Parlayed consultancy into incubator partnership with G|R.

Iconic Labs

• Retained as strategic advisor to CEO and marketing and brand management team.
• Advised on strategies for brand repositioning and product offering, with a focus on P&L, pricing, offer structure, and enhancing the lifetime customer value.
• Helped identify and build direct-to-consumer marketing and brand management team.
• Served as Member of Iconic Labs Board of Directors.

The leading producer of professional airbrush makeup

• Re-launched and expanded company's strategic brand vision and extended its global footprint through multi-channel distribution strategy.
• Provided leadership and oversight of business functions across all sales channels: professional, national retail (Sephora), infomercial, online, and QVC.
• Drove all operational functions, including sourcing, supply chain management, order processing, and fulfillment.
• Re-tooled and re-launched brand, from product, packaging and merchandising, to staffing and brand positioning, while transitioning teams and distribution platforms.
• Launched direct to consumer campaign with award winning infomercial.
• Generated 200% growth and positive EBIDTA within 12-month window.

A leader in clinical, premium skincare and multi-channel distribution

Held operational and P&L accountability for D2C business unit. Provided leadership and direction for all divisions: infomercial, online, catalog, customer care, marketing, PR, advertising, and product development. Developed marketing strategy and business plans. Managed campaign, channel, and annual media budgets of $25 million.

• Led direct marketing campaigns that transformed business unit into company's primary growth driver, generating 50%+ of total company revenue and accelerating overall company growth by 600%.
• Increased ROI by 25% through successful multi-channel integration of campaigns through TV, web, email, direct mail, and catalog.
• Launched premium anti-aging skincare line on television, including new packaging, collateral, and website, generating more than 25% of company sales.

Spearheaded worldwide growth of Murad brand through multiple distribution channels, with a focus on specialty retailers and 3,000+ professional doors. Oversaw national consumer advertising and PR and social media strategy, built CRM cross-channel customer engagement strategy, and developed multi-channel customer touch points.

• Played instrumental role in increasing company growth 49% in 2 years, positioning it as #1 skincare brand at Sephora.
• Created first-ever integrated, multi-channel, multi-platform campaign, exceeding sales goals by 200%.
• Organized budgets, oversaw P&L's across sales channels for greater visibility and achieved margin targets for domestic and international markets.

• Launched Murad's direct to consumer channel, consolidating multiple disparate channels, including web, catalog and print, telemarketing and customer service, and infomercial, into one cohesive unit.
• Implemented subscription model.
• Generated 300% growth in 3-year window.
• Promoted to General Manager, Global Marketing.