Summary
Overview
Work History
Timeline
Skills
Generic

Cari Andrews

Summary

Proven sales and marketing expert from Essilor Of America, adept in social media marketing and relationship building, significantly enhancing client retention and market penetration. Leveraged technical aptitude and team leadership to surpass sales targets and foster key industry relationships, driving substantial growth and brand promotion. Highly organized and motivated Account Executive with demonstrated track record of building relationships with clients, developing successful sales campaigns, and managing teams of account managers. Skilled in financial analysis, customer service and problem-solving. Experienced in coordinating activities with various departments to achieve strategic objectives.

Overview

32
32
years of professional experience

Work History

Sales Marketer

Badlands Media LLC
06.2023 - Current
  • Improved customer satisfaction ratings through prompt resolution of concerns coupled with proactive outreach aimed at ensuring their continued loyalty.
  • Collaborated with the marketing team to create effective promotional materials, driving brand awareness and lead generation.
  • Analyzed market trends and competitor strategies, refining sales tactics for optimal performance.
  • Helped optimize marketing strategies by contributing relevant information, ideas and research.
  • Boosted sales revenue by identifying potential clients and implementing targeted marketing strategies.
  • Expanded market share in previously untapped regions by conducting thorough research on local industries'' needs before developing customized solutions that addressed their unique challenges.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
  • Established and managed relationships with external data providers and research vendors.
  • Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
  • Conducted primary and secondary research to better understand customer needs and behaviors.
  • Used various market research tools and techniques to gather, analyze and interpret data.


Business Owner

Eye Luv Spectacles
03.2020 - 02.2022
  • Boosted online sales by implementing effective marketing strategies and optimizing website content.
  • Optimized product listings with eye-catching images and persuasive descriptions, increasing conversion rates.
  • Created engaging social media content to increase brand awareness and attract new customers.
  • Provided exceptional customer service, resolving issues promptly and fostering long-term client loyalty.
  • Established strong relationships with suppliers for better pricing and product availability, reducing operational costs.
  • Managed inventory for a streamlined shopping experience, resulting in increased customer satisfaction.
  • Developed targeted promotions to boost sales during slow periods or seasonal fluctuations.
  • Utilized various e-commerce platforms to broaden audience reach and maximize sales potential for the online business owner resume.
  • Streamlined order fulfillment processes for faster shipping times, improving customer satisfaction rates.
  • Consulted with customers to assess needs and propose optimal solutions.
  • Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
  • Assessed damaged materials and notified maintenance personnel of needed repairs.
  • Managed financial tracking, inventory coordination and social media marketing.
  • Managed customer service inquiries and complaints for customer satisfaction.
  • Established and maintained e-commerce website to promote and sell products.
  • Tracked inventory and reviewed retail trends to make timely and proactive business decisions.
  • Negotiated with suppliers to secure best prices for products.
  • Uploaded digital media to online storefront, auction sites or other shopping Web sites for advertising purposes.
  • Improved monthly sales with successful marketing, sales and customer relations approaches.
  • Implemented marketing campaigns to increase customer engagement and sales.
  • Analyzed customer feedback to identify areas of improvement in online shopping experience.
  • Tested website features and functionality for optimal performance.
  • Promoted products in online communities through weblog or discussion-forum postings, e-mail marketing programs or online advertising.
  • Utilized various analytics tools to track customer behavior and optimize website layout.
  • Responded to customer issues and resolved complaints by leveraging expert knowledge.
  • Developed successful online sales operations from scratch by establishing and following strategic vision, mission and operational plans.
  • Created promotional campaigns to boost sales and drive customer loyalty.
  • Researched and developed new products to meet customer demands.
  • Developed relationships with suppliers to facilitate timely delivery of products.
  • Corresponded with online customers to address questions or complaints about products, policies, or shipping methods.

Account Manager

Essilor Of America
01.1992 - 02.2019
  • Increased client satisfaction by building strong relationships and addressing their needs promptly.
  • Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
  • Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
  • Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
  • Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
  • Evaluated client needs and developed tailored solutions to increase positive customer ratings.
  • Conducted regular account reviews to identify areas for improvement and ensure continued success.
  • Educated clients on new products or services to increase customer engagement with brand.
  • Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
  • Negotiated contract terms with clients, securing favorable agreements for both parties.
  • Monitored and analyzed customer feedback to identify opportunities for improvement.
  • Used analytical skills to track and report on account performance metrics, providing insights for future growth opportunities.
  • Established clear communication channels between clients and internal teams, ensuring seamless project execution.
  • Coordinated with internal teams to facilitate prompt delivery of client projects.
  • Actively participated in networking events within the industry, expanding professional connections and generating leads.
  • Cultivated long-term relationships with key stakeholders in assigned accounts, fostering trust and loyalty among clients.
  • Developed and implemented strategies to increase client retention.
  • Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about future investments.
  • Recommended brand products to customers to encourage repeat purchases and foster customer loyalty.
  • Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue.
  • Implemented strategies to increase revenue from existing accounts through upselling and cross-selling initiatives.
  • Streamlined internal processes for better efficiency in account management tasks.
  • Set clear sales goals to identify activities and behaviors to advance sales process and close deals.
  • Improved overall team productivity by implementing best practices in organization and time management.
  • Facilitated client satisfaction and renewed customer relations to drive growth.
  • Developed customized account plans for clients to help them achieve their business goals.
  • Monitored industry trends to provide informed recommendations on new products or services that could benefit clients'' businesses.
  • Negotiated prices for products to reduce acquisitions by achieving lower price for for customer.
  • Reviewed and mitigated discrepancies to increase sales, reduce costs and streamline processes.
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
  • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
  • Developed and maintained strong working relationships with professionals within assigned territory.
  • Met with customers to discuss and ascertain needs, tailor solutions and close deals.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
  • Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
  • Kept detailed records of daily activities through online customer database.
  • Maintained current knowledge of evolving changes in marketplace.
  • Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
  • Negotiated prices, terms of sales and service agreements.
  • Met existing customers to review current services and expand sales opportunities.
  • Monitored service after sale and implemented quick and effective problem resolutions.
  • Contributed to team objectives in fast-paced environment.
  • Achieved or exceeded company-defined sales quotas.
  • Stayed current on company offerings and industry trends.
  • Set and achieved company defined sales goals.
  • Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
  • Presented professional image consistent with company's brand values.
  • Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
  • Attended monthly sales meetings and quarterly sales trainings.
  • Contributed to event marketing, sales and brand promotion.
  • Consulted with businesses to supply accurate product and service information.
  • Informed customers of promotions to increase sales productivity and volume.
  • Built diverse and consistent sales portfolio.

Timeline

Sales Marketer

Badlands Media LLC
06.2023 - Current

Business Owner

Eye Luv Spectacles
03.2020 - 02.2022

Account Manager

Essilor Of America
01.1992 - 02.2019

Skills

  • Sales Presentations
  • Social Media Marketing
  • Performance Tracking
  • Competitor Analysis
  • Brand Promotion
  • Technical aptitude
  • Customer Targeting
  • Search Engine Optimization
  • Customer Service
  • Team Collaboration
  • Team Leadership
  • Decision-Making
  • Relationship Building
  • Computer Proficiency
  • Digital Media
  • Client Retention
  • Competitive Research

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Cari Andrews