Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Cari Dienstman

Norristown,PA

Summary

With a decade of hands-on professional experience in digital marketing, I've honed my skills across various areas, including search engine optimization, conversion rate optimization, website and content management, user experience design, and project management. My career has been dedicated to not just keeping up with the latest trends, but setting them, ensuring that every project I tackle drives meaningful results and exceptional user experiences.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Content Marketing Manager

Culligan Quench
King of Prussia, United States
10.2021 - Current
  • Led a cross-functional team-including web developers, UX designers, copywriters, and SEO strategists-to launch a new website that, six months post-launch, increased lead generation by 69% year-over-year and contributed to a 31% YoY increase in revenue budget.
  • Oversaw a high-velocity A/B testing program via Optimizely, executing experiments across critical site areas (e.g., PPC landing pages, forms, homepage, and local content) to drive continuous UX, and conversion rate optimization.
  • Led comprehensive SEO strategy across onsite, offsite, and technical pillars-ensuring all content aligned with E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) standards-while partnering with development teams to improve Core Web Vitals and ensure ADA compliance.
  • Analyzed and presented organic performance insights to executive leadership, providing strategic recommendations that informed new data-driven initiatives and prioritized project investments.
  • Oversaw a $200K organic marketing budget, making strategic decisions on MarTech investments to optimize tools for maximum impact on organic lead generation.
  • Directed key MarTech integrations to enhance marketing efficiency and compliance-deploying a global cookie consent banner (OneTrust) aligned with CCPA/GDPR, standing up Optimizely for experimentation, and building Drift chatbot playbooks to drive engagement and lead conversion. Additionally, led a team of web developers in the successful launch of a Shopify-based ecommerce site, overseeing technical execution and aligning the project with broader digital strategy goals.

Content Marketing Specialist

Culligan Quench
King of Prussia, United States
10.2020 - 10.2021
  • Developed and executed a targeted, high-funnel content strategy through weekly SEO-optimized blog articles, doubling organic traffic to the Quench website in under a year and significantly expanding top-of-funnel visibility.
  • Managed and oversaw the successful launch of the company's customer review program, generating over 4,000 reviews across key third-party platforms-including BBB, Trustpilot, Google, and Yelp-to enhance brand reputation and customer trust.
  • Authored and implemented Quench's 25-page writing style guide, standardizing brand voice across internal teams and external agency partners; adopted company-wide to ensure consistency in all communications.

Content Marketing Associate

Culligan Quench
King of Prussia, PA
03.2020 - 10.2020
  • Partnered with the product team to launch marketing assets for new and existing products-producing press releases, product brochures, landing pages, and leading creative direction for video and photo shoots.
  • Launched and led Quench's employee advocacy program, training nearly 300 employees-including 14 executives-on social media best practices to amplify brand presence and strengthen prospect engagement.

Social Media Specialist

alphabroder
Trevose, PA
07.2018 - 03.2020
  • Led multi-brand social media strategy and content operations across 10+ channels for the largest supplier in the promotional products industry-developing and executing distinct content strategies post-acquisition, launching a company-wide industry blog, and serving as lead SEO strategist and head writer to drive traffic and brand authority.
  • Drove new revenue streams through strategic brand partnerships, designing and facilitating co-branded social campaigns with marquee partners including PUMA Sport, Champion, Marmot, and Columbia.

Social Media Administrator (Contracted Position)

Westinghouse
Philadelphia, PA
02.2018 - 07.2018
  • Directed end-to-end social media strategy, overseeing planning, creative development, and performance tracking across platforms. Launched Westinghouse’s first social media contests in collaboration with legal, resulting in a 1,000+ follower increase on Facebook in just two weeks.

News Producer

Gray Television Inc.
Toledo, OH
08.2016 - 12.2017
  • Produced and managed timely, high-quality content across broadcast and digital platforms, adhering to AP Style standards and ensuring consistent, error-free reporting under tight deadlines while collaborating closely with the Digital Content Manager to maintain a unified station voice.
  • Led the creation of digital and broadcast content strategies, including managing coverage of high-profile breaking news, demonstrating ability to coordinate complex initiatives and deliver impactful storytelling.

Education

Master of Science - Digital Marketing and Design

Brandeis University
Waltham, MA
09.2023

Bachelor of Arts - Journalism

Temple University
Philadelphia, PA
05.2016

Skills

  • MarTech integration
  • SEO strategy
  • A/B testing
  • SEO Copywriting
  • Analytics reporting
  • Content strategy development

Certification

  • Google Analytics 4
  • Google Tag Manager
  • Intro to AI-driven SEO

Timeline

Content Marketing Manager

Culligan Quench
10.2021 - Current

Content Marketing Specialist

Culligan Quench
10.2020 - 10.2021

Content Marketing Associate

Culligan Quench
03.2020 - 10.2020

Social Media Specialist

alphabroder
07.2018 - 03.2020

Social Media Administrator (Contracted Position)

Westinghouse
02.2018 - 07.2018

News Producer

Gray Television Inc.
08.2016 - 12.2017

Master of Science - Digital Marketing and Design

Brandeis University

Bachelor of Arts - Journalism

Temple University

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