Cari Herod
Santa Cruz,CA
Summary
Experienced leader with a 15 years' experience managing high-performing in-house creative team for a global skateboard/lifestyle brand house. I'm passionate about nurturing talent to deliver top-quality designs across various creative channels in this industry. My track record includes optimizing organizational efficiencies, maintaining brand integrity, and effectively onboarding and utilizing asset management and process improvement tools. I specialize in team leadership, project management, digital asset management, and cross-departmental workflow/process enhancements, all with a focus on the action sports and lifestyle brand sector.
Overview
17
17
years of professional experience
Work History
Creative Department Manager
NHS, Inc.
04.2007 - Current
- Lead daily operations, overseeing team of 16 artists, designers, Art Directors, Creative Directors, digital designers, photographers, and outside contractors.
- Organize and lead weekly stand-up meetings and team huddles/trainings.
- Conduct regular 1:1s with staff and annual performance reviews.
- Execute various creative projects, including product design, print/digital media, websites, emails, social media campaigns, and videos.
- Manage annual department budget and execute standard operating procedures.
- Collaborate with management, brand and departmental teams using collaboration tools like ASANA, Trello, WebDAM, and Ziflow.
- Foster high-performing, highly engaged team, consistently exceeding expectations.
- Successfully onboarded over 100 employees into ASANA through comprehensive team training and individualized sessions, facilitating seamless organizational adoption.
- Oversee DAM for global asset sharing, facilitating marketing collaboration across 40+ countries.
- Collaborate with Creative Directors and Art Directors to maintain roster of freelance talent.
- Work closely with legal team to coordinate copyright assignments and usage agreements for freelance artists, photographers, and videographers.
- Supervise in-house photography studio and collaborate with external partners on shoots.
Ecommerce Manager
NHS Skate Direct
08.2010 - 05.2020
- Streamlined operations and procedures for multi-brand and multi-channel eCommerce stores, continuously monitoring KPIs and analytics for optimization.
- Maintained each brand's unique identity while creating distinct eCommerce platform identity.
- Unified and mentored cross-functional teams in eCommerce design, development, merchandising, marketing, and shipping.
- Participated in three D2C site designs and one B2B site redesign, including vendor selection, front-end and back-end design, and ERP integration.
- Facilitated substantial revenue increase from $100k to $2.9M through program development, closely analyzing analytics to inform decisions.
- Collaborated with senior management, including President and CFO, in P&L responsibilities, ensuring financial alignment with performance metrics.
- Organized and led strategic, merchandising, marketing, and operations team meetings, leveraging data-driven insights.
- Negotiated and secured business partnerships with third-party eCommerce platforms.
Education
Interactive Multimedia Master's Program
Southern Illinois University Carbondale
Carbondale, ILBachelor of Science - Advertising/Public Relations
Southern Illinois University Carbondale
Carbondale, ILSkills
- Leading & Developing Creative Teams
- Creative Design & Innovation
- Project & Operations Management
- Resource Allocation
- Budget Management
- Recruiting & Onboarding
- Expertise in Project Management & Collaboration Tools
- Process Improvement
- Complex Problem Resolution
- Experience Managing Creative Leads
- Digital Asset Supervision
- Multi-Channel Marketing
- Ecommerce Program Management
- Intellectual Property Rights
Technical Proficiencies
MS Office Suite | GSuite Apps | Adobe Creative Suite | Asana | Trello | Slack | Wrike | BaseCamp | Shopify | WebDAM and Bynder | Google Analytics | Familiar with SEO | Basic HTML | CMS Tools
Timeline
Ecommerce Manager
NHS Skate Direct
08.2010 - 05.2020
Creative Department Manager
NHS, Inc.
04.2007 - Current
Interactive Multimedia Master's Program
Southern Illinois University Carbondale
Bachelor of Science - Advertising/Public Relations
Southern Illinois University Carbondale
Similar Profiles
Hayley SimsHayley Sims
Head of Product Delivery at NHS Digital / NHS EnglandHead of Product Delivery at NHS Digital / NHS England
Janet MalcolmJanet Malcolm
RMN at NHS Tees Esk and Wear Valley NHS Foundation TrustRMN at NHS Tees Esk and Wear Valley NHS Foundation Trust
Louise PearsonLouise Pearson
Specialist Community Public Health Nurse at Harrogate and District NHS Tupe from NCIC NHSSpecialist Community Public Health Nurse at Harrogate and District NHS Tupe from NCIC NHS
Nolan BoscowNolan Boscow
Business Process & Analysis Intern at Association Member Benefits AdvisorsBusiness Process & Analysis Intern at Association Member Benefits Advisors
Charlie ThielCharlie Thiel
Construction Assistant at RT Carpentry & Metal WorkConstruction Assistant at RT Carpentry & Metal Work