Cari Wira Dineen
Palm City
Summary
Brand Consultant with expertise in branded content strategy, journalism, and copywriting. Proven track record in market trend analysis and brand positioning, driving consumer engagement and brand growth. Strong communication skills and creative problem-solving abilities enhance strategic planning efforts.
Overview
27
27
years of professional experience
Work History
Editorial and Digital Brand Consultant
Self-Employed
01.2010 - Current
- Editorial feature writing: Better Homes & Gardens, Real Simple, Health, Cosmopolitan, Weight Watchers magazine, Shape, Women’s Health and Fitness, Parents, American Baby, Parade, New York Post, Boston Common/Modern Luxury, Prevention, Reader’s Digest, All You, Redbook, Woman’s Day, Brides, Grandparents.com, HGTV.com, Getintothegroove.com, Care.com, Fabric.com, WeWork, Everydayhealth.com., LoseIt.com.
- Brand/Editorial strategy, editing, and copywriting: Writer/Editor, Creator by Toptal; Editorial Consultant, WorldBrideMagazine.com; Editor-at-Large, Dailyworth.com; Media Consultant for Brand Partnerships, TheKnot.com.
- Social Media Management: East Coast Social Media Manager, Tres Chic Media (clients included: DryBar, Splendid, Ella Moss, Credo Beauty, Blushington Beauty+Makeup Lounge, Modern Twist Home Decor)
Senior Editor
Linkwell Health
01.2022 - 03.2023
- Company Overview: Remote
- Produced branded content for multiple healthcare clients across numerous touchpoints (print newsletters, digital, and video) for a variety of audiences and relevant topics.
- Assigned and edit articles to freelance writers.
- Collaborated with art, analytics, client services, digital and editorial team.
- Wrote social copy, scripts and other short-form content.
- Engaged with clients regularly to understand and meet their goals and expectations.
- Pitched to new and existing clients.
- Remote
Editor
John Brown Media (Dentsu Aegis)
Boston
03.2017 - 12.2017
- Company Overview: Boston, MA
- Produced branded content for multiple clients (Hannaford, John Hancock, Slimming World) across numerous touchpoints (print, digital, text, email, and social media).
- Spearheaded and managed U.S. launch of custom digital publication and website for Slimming World, a premier diet program in U.K.
- Edited and wrote branded content for multi-platform U.S. versions of SlimmingWorld.com, Slimming World digital magazine, and UX for Slimming World iOS and Android app.
- Developed storyboards, collaborated on photo shoots, videos, and GIFS.
- Interfaced and pitched to domestic and international clients regularly to steer content strategy of brands.
- Boston, MA
Contributing Editor
Weight Watchers Magazine
New York City
01.2015 - 03.2017
- Company Overview: New York City
- Conceived and wrote regular multi-page front-of-book trends/gifts/products column for print publication; wrote beauty and wellness features.
- Developed digital branded content including blogs and editorial articles.
- Forged relationships with publicists, influencers, attended press events and trade shows (eg. NYNOW International Gift Fair; New York Times Travel Show ) to curate trends in cooking/home decor, beauty, travel, and wellness spaces.
- Top-edited and shipped print magazine, worked in tandem with art/photo departments, fact-checkers, copy editors as well as marketing and product development teams.
- Drove digital and print content partnership with American Cancer Society.
- New York City
Senior Editor
Redbook (Hearst)
New York City
04.2006 - 09.2010
- Company Overview: New York City
- Pitched, assigned, and edited women’s lifestyle features to freelance or staff writers. Topics included relationships, parenting, money, home decor, health, career, travel, celebrity, and personal essays and well-features.
- Conceived and edited recurring columns: “The Whys Guy” by Aaron Traister; “Mind Over Money” by Beth Kobliner; “Career Handbook” by Barbara Corcoran.
- Collaborated on multi-platform partnerships, including those tied to annual “Strength and Spirit Awards” and “Hot Husbands Contest.”
- Wrote popular relationship blog “Hot and Bothered”; wrote and produced multiple travel and lifestyle features; assisted on photo shoots.
- Created coverlines, pitched new writers and ideas, managed assistants, oversaw book excerpts, and maintained features inventory.
- Media-trained and appeared on local news segments, as well as represented the magazine for different marketing initiatives.
- New York City
Senior Editor
For Me (Hachette Filipacchi Media)
New York City
08.2004 - 09.2006
- Company Overview: New York City
- Conceived new lifestyle women’s magazine, pitched test issue to company executives, and helped form an editorial team.
- Collected reader data during nationwide focus groups.
- Assigned multiple features per issue to freelance and staff writers; top-edited entire print publication (75+ editorial pages, 12 issues per year).
- Collaborated closely with Editor-in-Chief, Publisher, and Circulation Director to create content, marketing and sales strategy.
- Produced photo shoots; reviewed art with art director and photo editor.
- Promoted magazine through appearances on Good Morning America, TBS Movie and a Makeover, Good Day New York, and various local TV and radio.
- New York City
Features Editor
Woman’s Day (Hachette Filipacchi Media)
New York City
01.2000 - 09.2004
- Company Overview: New York City
- Advanced from editorial assistant to assistant editor to features editor while working at top women’s magazine with 20 million circulation.
- Supported senior editors by writing, assigning, and editing multiple columns, including parenting, gardening, and tips.
- Reported and wrote features on health, profiles, lifestyle and travel.
- Conceptualized celebrity and real-women-driven features.
- Packaged, pitched, assigned, and edited features.
- Produced real people and celebrity photo shoots with photo editors; reviewed art.
- Concepted and launched volunteerism recognition initiative with the first annual Woman's Day Awards, a multi-platform, multi-partnership awards program that encompassed digital and print content. Helped organize award luncheon/s featuring celebrities and high-profile personalities.
- New York City
Office Assistant
Women’s Wear Daily; Children’s Business (Fairchild Publications)
New York City
08.1998 - 12.1999
- Company Overview: New York City
- Supported staff of five while also assisting two publishers and editor-in-chief of children’s and women’s fashion trade publications.
- Coordinated with clothing manufacturers and retailers on advertising plans for magazine.
- Attended fashion shows, show rooms and trade markets. Wrote advertorial, promotional, and editorial copy.
- New York City
Education
Bachelor of Arts - Journalism, Political Science
University of Massachusetts
Amherst, MASkills
- Editorial strategy and content creation
- Brand partnerships and collaborations
- Social media management and strategy
- Copywriting and digital marketing
- Multi-platform content development
- Client engagement and relationship building
- Team collaboration and creative thinking
- Google Analytics proficiency
- Target audience identification and analysis
- Website management and optimization
Awards
- Gold Award Winner, National Health Information Awards, 2017, The New Rules on Raising Babies, Parents magazine
- Star Employee, Hachette Filipacchi U.S., 2005, Launch of For Me magazine
Accomplishments
- Gold Award Winner, National Health Information Awards, 2017 (“The New Rules on Raising Babies,” Parents magazine)
- “Star Employee” award (recognized for key role in launch of For Me magazine) from Hachette Filipacchi U.S.
- Regular adjunct lecturer for “Magazine Editing and Writing” course at The New School, New York City
Timeline
Senior Editor
Linkwell Health
01.2022 - 03.2023
Editor
John Brown Media (Dentsu Aegis)
03.2017 - 12.2017
Contributing Editor
Weight Watchers Magazine
01.2015 - 03.2017
Editorial and Digital Brand Consultant
Self-Employed
01.2010 - Current
Senior Editor
Redbook (Hearst)
04.2006 - 09.2010
Senior Editor
For Me (Hachette Filipacchi Media)
08.2004 - 09.2006
Features Editor
Woman’s Day (Hachette Filipacchi Media)
01.2000 - 09.2004
Office Assistant
Women’s Wear Daily; Children’s Business (Fairchild Publications)
08.1998 - 12.1999
Bachelor of Arts - Journalism, Political Science
University of Massachusetts
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