Carianne L. Luter
Jacksonville,FL
Summary
Highly motivated Social Media Producer with proven track record developing engaging, informative content. Works well independently as well as collaboratively. Adept at managing multiple projects while producing successful outcomes.
Overview
8
8
years of professional experience
Work History
Award-Winning Social Media Producer
WJXT-TV News4JAX
01.2017 - Current
- Build the network’s brand on all social media platforms.
- Monitor news sources, social media, and internal communication channels to identify and report on breaking news stories in real-time.
- Work closely with the Digital team to implement strategies for audience growth and engagement.
- Created dynamic graphics and pieces to increase website and social media traffic/followers.
- Curate and produce engaging newsletters to keep our audience informed and connected.
- Write, direct, film, produce and edit video content for all social media platforms.
- Collaborate with newsroom staff to research, develop, and produce high-quality feature news stories.
- Conduct interviews, write scripts, and edit multimedia content such as videos, photos, and infographics to enhance storytelling.
Associate Producer
WJXT-TV News4JAX
12.2015 - 01.2017
- Wrote scripts for daily newscasts.
- Created content for social media platforms.
- Posted and scheduled content on all social media platforms.
- Wrote feature, entertainment and breaking news stories for on-air and online.
- Stepped in to handle additional tasks and duties as needed
- Verified stories were written to the pictures/videos being edited.
- Operated the teleprompter
- Worked with Producers on rundowns and prepped shows.
Freelance Color Commentator
ESPN+
02.2021 - 03.2021
- Provides expert analysis and background information.
- Regulate program timing, operate syndicated programming, and play commercials.
- Complements play-by-play announcer.
- Brings unique perspective to plays.
- Provides fun facts, statistics on players.
- Well-rounded on knowledge of all sports teams and positions
Education
Bachelor of Science - Communication, Multimedia Journalism & Production
University of North Florida
Jacksonville, FL12.2015
Associate of Arts -
Hillsborough Community College
Tampa, FL2013
Skills
- Web Content Writing
- Social Media
- Digital Audience Building
- Producing Viral Digital Content
- Digital Media
- Emerging Trends
- Copywriting
- Newsletter Creation
- Cross-Platform Collaboration
- SEO Best Practices
- Utilize Analytics, Track Performance Metrics
Accomplishments
Led News4JAX to win first place for Best Social Media Engagement Strategy during the Local Media Association 2022 Digital Innovation Awards.
Timeline
Freelance Color Commentator
ESPN+
02.2021 - 03.2021
Award-Winning Social Media Producer
WJXT-TV News4JAX
01.2017 - Current
Associate Producer
WJXT-TV News4JAX
12.2015 - 01.2017
Bachelor of Science - Communication, Multimedia Journalism & Production
University of North Florida
Associate of Arts -
Hillsborough Community College
Similar Profiles
Marilyn VacaMarilyn Vaca
Manager of Content and Coverage at WJXTManager of Content and Coverage at WJXT
Albany ReedAlbany Reed
Producer at WJXT Channel 4Producer at WJXT Channel 4
Jennifer AlexanderJennifer Alexander
Director of Sales at WLNS TV/WLAJ TV/ELAJ TVDirector of Sales at WLNS TV/WLAJ TV/ELAJ TV
DESADA DEDADESADA DEDA
Nurse Extern at McLaren HospitalNurse Extern at McLaren Hospital
Luis VilaLuis Vila
Pipefitter Foreman at Gary Rodgers PlumbingPipefitter Foreman at Gary Rodgers Plumbing