Caridad Sanchez
Miami,FL
Summary
Proactive Recruitment Manager adept at creating successful recruitment strategies to find skilled candidates for key vacancies. Results-oriented, driven leader with top-notch decision-making and planning skills. Offering 20 years of progressive experience. Resourceful Sales Executive working independently and collaboratively with team to foster client relationships and drive sales. Identifies decision-makers within prospect account to initiate sales process and deliver successful results. Team-minded in collaborating with management to strategize and improve sales approaches.
Overview
12
12
years of professional experience
Work History
Senior Sales Executive/Branch Manager
Balance Staffing
Miami, Florida
09.2023 - 08.2024
- Developed and implemented strategic sales plans to increase revenue and market share.
- Identified new business opportunities through research, customer feedback and industry analysis.
- Conducted presentations to potential customers to demonstrate products or services capabilities.
- Established pricing strategies that maximize profits while remaining competitive in the marketplace.
- Implemented strategies for increasing brand awareness within the target market.
- Assisted in developing budgets for sales initiatives such as advertising campaigns or special promotions.
- Expanded new business with implementation of effective networking and sales strategies.
- Identified and targeted new business opportunities through market research and analysis.
- Identified and developed relationships with potential recruitment sources.
- Conducted initial phone interviews to assess applicant qualifications.
- Developed and implemented recruiting strategies to attract qualified candidates.
- Assisted in the development of onboarding processes for new hires.
- Coordinated background checks, reference checks, drug screenings, and other pre-employment activities as needed.
- Participated in job fairs and other recruitment events to promote the organization's brand as an employer of choice.
Sales Executive
Inspired Events Cattering
Coral Gables, FL
06.2017 - 02.2020
- Developed and implemented sales strategies to meet customer needs and increase revenue.
- Cultivated relationships with existing customers to encourage repeat business.
- Analyzed market trends and competitive landscape to identify opportunities for growth.
- Created ways to market venues to prospective clients.
- Negotiated contracts with clients on behalf of the company.
- Identified new potential markets and developed plans for targeting them.
- Used cold calling and networking to sell products and services.
- Sourced new sales opportunities through inbound lead follow-up.
- Contacted current and potential clients to promote products and services.
- Negotiated terms of sales agreements and developed contracts to successfully close sales.
- Implemented processes for cross-selling products or services based on customer needs.
- Initiated contact with prospects via email campaigns or cold calls in order to generate leads.
- Responded promptly to inquiries from potential customers about product features or pricing plans.
- Conducted market research to identify selling possibilities and evaluate customer needs.
- Cultivated strong professional relationships with industry partners and created focused campaigns to drive business development.
- Organized store by returning merchandise to proper areas and restocked displays.
Recruitment Manager
Right Hire Staffing Solutions
Doral, FL
02.2016 - 03.2017
Cantering
- Researched, identified and contacted potential candidates through various sources including job postings, social media and referrals.
- Developed and implemented recruitment strategies to attract the best talent. Job fairs, web based and social media campaigns.
- Created job descriptions that accurately reflect the roles and responsibilities of each position.
- Provided guidance on interviewing techniques, assessment methods and selection criteria to ensure a successful recruitment process.
- Maintained accurate records of all applicants throughout the recruitment process in compliance with applicable laws and regulations.
- Negotiated employment contracts with successful candidates ensuring terms are mutually beneficial for both parties.
- Established relationships with external recruiting agencies, universities, colleges and other educational institutions in order to identify suitable candidates for open positions.
- Collaborated with department heads to understand current staffing needs and forecast future requirements.
- Handled employee discipline and termination to address policy infractions.
- Launched innovative incentive program to achieve low turnover rate in highly competitive market.
- Acquired new business and expanded existing business.
Account Executive
Angel Oak Home Loans
Miami, FL
May - 12.2015
- Developed and implemented a comprehensive sales plan to increase revenue in assigned territory.
- Cultivated relationships with key decision makers through regular client visits and follow-up calls.
- Negotiated contracts with clients to ensure profitable outcomes for the company.
- Identified potential new customers through research of industry trends and competitive analysis.
- Collaborated with cross-functional teams such as finance, operations, legal, and marketing to identify new opportunities for growth.
- Generated weekly reports on sales performance against targets for upper management review.
- Organized trade shows and events to promote company products or services in the marketplace.
- Attended networking events to build relationships with potential customers.
- Developed pricing strategies tailored to individual clients based on their unique needs.
- Maintained updated knowledge of changing industry, standards and trends related to accounts.
- Utilized CRM to collect, organize and manage sales data and customer information.
Sales Associate
Suncoast Capital
Coral Gables, FL
01.2013 - 05.2015
- Built relationships with customers, providing excellent customer service.
- Generated new business opportunities through cold calling and networking activities.
- Monitored industry trends to identify potential sales leads.
- Maintained an up-to-date knowledge of product offerings, competitors, pricing, promotions and positioning in the marketplace.
- Researched customer needs and preferences to recommend appropriate solutions based on their requirements.
- Used cold calling and networking to sell products and services.
- Developed relationships with Presidents of the banks for ongoing business. Nurtured and expanded the relationships.
Education
Early Childhood Education CDA
Miami Dade College
Miami, FL1993
Skills
- Interviewing Abilities
- Talent Acquisition Strategies
- Recruitment Strategies
- Interviewing Skills
- Business Networking
- Professional Networking
- Sales and Market Development
- Market Trends Understanding
- Solution Selling
- Cold Calling
- Key Account Development
- Pipeline Management
- Strategic Planning
- Sales Territory Growth
- Bilingual in Spanish
- Direct Sales
- Verbal and Written Communication
- Negotiations Expert and Strong Deal Closer
- Persuasive Negotiations
- Recruiting and Hiring
- Relationship Building
- Prospecting Skills
Timeline
Senior Sales Executive/Branch Manager
Balance Staffing
09.2023 - 08.2024
Sales Executive
Inspired Events Cattering
06.2017 - 02.2020
Recruitment Manager
Right Hire Staffing Solutions
02.2016 - 03.2017
Sales Associate
Suncoast Capital
01.2013 - 05.2015
Account Executive
Angel Oak Home Loans
May - 12.2015
Early Childhood Education CDA
Miami Dade College
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