CARIDAN CRAIG
Vancouver,WA
Summary
Product Marketing Manager with 15+ years of experience developing and executing go-to-market plans for products and services. Consistently delivers messaging highlighting differentiated value propositions in sales collateral, conducts knowledge transfer and training, and contributes core messaging for fulfillment of marketing tactics.
Overview
19
19
years of professional experience
8
8
Certification
Work History
Director of Marketing and Communications
IAHA Schools
Vancouver, WA
12.2015 - 09.2020
- Directed marketing operations at all stages, including developing strategy, conceptual planning, schedule management and final implementation for five technical colleges
- Increased annual revenue 13% per year while reducing marketing costs 37%
- Created organizational Continuous Improvement Initiative resulting in increased performance and growth across entire organization
- Increased lead flow by 19% and website traffic by 21%
- Managed all outside creative and service providers
- Served as interim CFO
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
Director of Integrated Marketing
Proof, Inc.
Portland, OR
04.2014 - 12.2015
- Increased annual revenue by 42%
- Managed development of new products and services
- Developed marketing campaigns resulting in increased client revenue
- Directed development of strategic proposals
Director of Marketing and Communications
Pacific Education Group
Vancouver, WA
05.2012 - 04.2014
- Developed marketing strategy that increased revenue by more than 300%
- Established "The Trait Source" brand as the leader in analytic writing instructional tools and resources
- Managed external service providers including graphic design and web development
Director of Marketing
Education Northwest
Portland, OR
12.2009 - 10.2013
- Led development of new products and services resulting in 8% annual increase in revenue
- Consistently rated top five managers in organization
- Led the development of support materials, both electronic and print, for marketing and communication
- Spearheaded the organizational name change and rebranding campaign
Marketing Manager
Education Northwest
Portland, OR
12.2001 - 12.2009
- Streamlined physical distribution operations and reduced expenses by 34%
- Managed participation in 12 trade shows per year
- Produced an annual, three-day conference with more than 1,100 participants
- Established e-commerce program resulting in 74% sales increase over four years
Education
MBA - Digital Marketing and Strategic Innovation
University of Illinois At Urbana-Champaign
Champaign, ILMS - Communications, Organizational Communications and Public Relations
Eastern Washington University
Cheney, WABS - Organizational Communications
Eastern Washington University
Cheney, WASkills
- Pivot Tables
- Product Mix
- Product Marketing
- Product Development Lifecycle
- Writing And Editing
- Interpersonal Skills
- Product Development
- Market Intelligence
- Emotional Intelligence
Certification
Search Engine Optimization, University of California at Davis
Facebook Social Media Marketing Professional Certificate
Facebook Digital Marketing Associate Certificate
Google Analytics Individual Qualification
Google Ads Search
Google Ads Display
Google Data Analytics
Timeline
Director of Marketing and Communications
IAHA Schools
12.2015 - 09.2020
Director of Integrated Marketing
Proof, Inc.
04.2014 - 12.2015
Director of Marketing and Communications
Pacific Education Group
05.2012 - 04.2014
Director of Marketing
Education Northwest
12.2009 - 10.2013
Marketing Manager
Education Northwest
12.2001 - 12.2009
MBA - Digital Marketing and Strategic Innovation
University of Illinois At Urbana-Champaign
MS - Communications, Organizational Communications and Public Relations
Eastern Washington University
BS - Organizational Communications
Eastern Washington University
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