Carie Ackerman

• Lead a team of 3 marketing managers supporting GTM and promo marketing initiatives across Retailers
• Deliver digital tools to enhance the consumer path-to-purchase, driving sell-out and increasing market share on Retailer websites through optimized content management
• Refine digital and in-store content strategies by leveraging consumer path-to-purchase insights and testing
• Responsible for providing all digital content for 100+ SKUS PDP creation and eStore portals annually
• Lead marketing support for Emerging Channels and new growth opportunities (QVC/HSN, Crate & Barrel, Ashley's, Home Depot)
• Collaborate with cross-functional teams, including Channel sales and ATL CRM, to leverage CRM and social media campaigns, enhancing digital Co-marketing alignment with overall business objectives to drive sales
• Lead creative agency, sales and vendor teams to ensure PDP/digital marketing content consistency across retailer websites and paid media

• Directed comprehensive growth initiatives for $1 billion annual mobile product portfolio on Amazon, focusing on SEO, programmatic advertising, OTT, audio, live commerce, and content management.
• Directed $35M paid media strategy & execution resulting in YOY increases: 112% Organic SOV, 117% Ordered Rev, optimizing A/B testing and multivariate ad testing to maximize campaign effectiveness
• Directed cross-category and agency teams in strategic planning and execution of inaugural Samsung Week on Amazon, surpassing sales targets by 30%.
• Led digital marketing efforts across web, email, and paid media, driving a 30% YOY sales increase on Amazon.com by leveraging data-driven insights, sales partnership and innovative campaign strategies
• Created and curated a Samsung Mobile Brand Store on Amazon.com, generating over $20M revenue
• Led HQ/Global initiative for inaugural paid media Amazon ad campaign, achieving 40:1 RoAS, thus secured annual incremental HQ funding $3-5M
• Drove sell-out with partnership activations for The Ellen Show “12 Days of Giveaways”, Amazon Health Tour and Treasure Truck mobile events
• Piloted implementation of Amazon Transparency to help ensure product listing accuracy and authenticity (Now global best practice across MX and HE LOBs)

• Led marketing initiatives for Unlocked phones across National Retail accounts
• Piloted visual merchandising installations and rep training programs in national retailer locations (end cap displays, shelf tags)
• Developed App based Trade-in platform and other promotions to support new product launches and offers
• Onboarded new agency partner and tested digital media effectiveness/performance with Amazon listings
• Led HQ/Global initiative for inaugural paid media Amazon ad campaign, achieving 40:1 ROAS, thus secured annual incremental HQ funding $3-5M

• Operationalized promotions for carriers & retailers to grow brand presence, device sell-through & ROI
• Increased pre-order demand sales by 25% in Q1/2017 by establishing a new POP strategy across 20,000 retail locations
• Drove record sell-through of 1.5M Gear VR units and TVs in launch promotions via cross-functional partnerships
• Led business planning for $30M+ annual budget - promotions, creative & customer service vendor activity
• Directed development and implementation of rep incentive portal and programs to enhance engagement and participation rates by 30%

• Managed all aspects of marketing operations for InCircle loyalty and Neiman Marcus private label credit card programs, supervising one direct report.
• Built annual strategic marketing plans including: x-functional system enhancements, Training, Branding, Email, in-store POP and DTC mail
• Conducted continuous data analysis to formulate monthly customer acquisition strategies.
• Led strategic redesign of the InCircle program (consultants frog design) in order to increase customer engagement and reduce spend
• Led the design and execution of a robust sales associate training program (vendor MarketBridge), resulting in a 30% comprehension increase and increased PLCC penetration
• Delivered monthly InCircle marketing performance updates to CMO, CFO and Capital One leadership
• Designed and implemented corporate gift card pricing strategy to expand client base and drive sales growth (+46%/$20M)

Sam’s Wines & Spirits (2004 – 2007) – Marketing Director

DDB Chicago (2000 – 2003) – Account Supervisor (Chicago Bears, Cardinal Health, Van Kampen Investments, Land’s End)

The Richards Group (1996 – 2000) – Account Executive, Sr. Account Executive (Compass Bank, AIM Mutual Funds, American Standard, The Staubach Company, Golden Corral, MD Anderson)

Haggar Clothing (1994 – 1996) – Advertising Coordinator

TBWA/Chiat-Day (1992 – 1994) – Intern, Asst Media Planner, Asst Account Executive (Nissan Automotive)