Carin Leonard-Gorrill
Minneapolis,MN
Summary
Dynamic professional with a proven track record at LexisNexis Risk Solutions, excelling in social media management and effective public speaking. Enhanced brand visibility through innovative campaigns, achieving a 21% increase in LinkedIn followers. Adept at project coordination and storytelling, fostering engaging connections with diverse audiences.
Overview
2026
2026
years of professional experience
Work History
Tour Guide
CynCity Tours
09.2022 - Current
- Built personal relationships with guests to promote positive experiences.
- Facilitated memorable experiences for diverse groups by tailoring presentations to cater to different age groups and mobility capabilities.
- Worked collaboratively with owner and team members to develop innovative strategies for improving overall tour quality and visitor satisfaction.
- Ensured timely departures and arrivals by strictly adhering to schedules while remaining flexible enough to accommodate unforeseen circumstances or special requests from guests.
- Complex script memorization
- Additional research into historical facts and events relevant to the tour subject to ensure accuracy and depth in storytelling.
- Boosted online reviews and ratings by consistently delivering exceptional tour experiences.
- Improved group safety by vigilantly monitoring tour participants and implementing strict adherence to safety guidelines.
- Guided groups of up to 25 people on scheduled tours.
- Established positive relationships with tour members through fun and engaging conversation.
- Provided information on various sites throughout area, relaying little-known stories to provide interest.
Marketing Coordinator
LexisNexis Risk Solutions Healthcare
05.2024 - 08.2025
- Supported a wide range of initiatives for the LexisNexis Risk Solutions Healthcare marketing team, contributing to healthcare brand campaigns, social media strategy/execution and internal communications.
- Project coordinator for several marketers' organic social media campaigns
- Continued internal communications via newsletters and Marketing Alerts
- Proofreading social media posts, Healthcare Brand Playbook, and newsletters
- Scheduling all organic social media
- Reorganizing the Marketing team's MS Teams folders to be more efficient
- Researching how to make our B2B organic social media posts more human and relatable
- Reporting and presenting monthly on organic social media stats
- Learning the back end of Sitecore to update web pages; basic HTML knowledge
- Our LinkedIn number of followers increased by 21% in the year that I worked with the Marketing department and were still going up when my position ended.
- Created branded social media videos to recap events that had been attended by Marketing and Sales representatives.
Administrative Assistant
LexisNexis Risk Solutions Healthcare
09.2017 - 05.2024
- Office management for 50-60 employees, including stocking the office and office kitchen with supplies, buying occasional treats
- Reception / Front Desk / Security assistance - answered multi-line phone system, route calls, deliver messages to staff and greet visitors, issue temporary badges, order catering, maintain AV equipment in conference rooms, decorate for special occasions
- Coordinate conference room usage, order in catering, AV, etc.
- Manage office renovation, including office relocation
- Chair of the social/event committee: in charge of ordering Payday Goodies bi-weekly, planning and executing off-site events twice/year
- Created internal communications for the Minneapolis office and the LexisNexis Risk Solutions Healthcare offices (The Customer Xpress newsletter, the Marketing Minute newsletter, the Healthcare Update newsletter, and internal Minneapolis office-only communications with reminders, deadlines, opportunities for volunteering, and office events)
- Schedule meetings/calendaring for multiple executives
- Book executive travel via Concur
- Process executive travel expenses
- Proofread for executives
- Assist with new employee set-up: order equipment, set up cubicles, order badges, create and send welcome messaging (new employees were not always in the Minneapolis office)
- Assist the Outreach team with aggregating incoming provider data
- Assist the Data Specialists with auditing provider data
8th Grade Musical Teacher
Blessed Trinity Catholic School
01.2023 - 05.2023
- Developed strong relationships with students, parents, and colleagues by maintaining open lines of communication and fostering a supportive learning environment.
- Conducted production research and chose appropriate musical for the number of students and ability levels
- Held auditions for 26 eighth grade students and worked with the assistant director to cast the show
- Developed blocking and choreography for the show
- Directed students in acting techniques, voice projection, and movement / dance
- Pulled costumes and props from existing storage
- Borrowed other costumes; washed and returned after the show
- Designed and built props
- Coordinated schedules / rehearsals with the show venue (the high school next door)
- Decorated the high school's repurposed set
- Brought in a professional make-up artist to assist with the students' make-up
- Created sound and light cues and worked with the hosting high school's student technicians
- Stage managed the performances, calling a complex set of cues
- Was deeply moved by and proud of all 26 students
Contractor - HR / People Team
Vistal Partners
01.2017 - 03.2017
- Job Descriptions: update formatting to comply with new branding specs, proofreading, cataloging
- Website: update People team pages, create new layout/formatting, add content
- Career Fair booth prep: helping to design and order swag, PPTs, etc. for booths
- Online research of career websites and create findings report
- Create candidate surveys
- Back-up Receptionist: greet and check in visitors, answer and transfer phone calls
- Back-up Talent Coordinator: scheduling interviews
- Software/Programs: Box, Jobvite, Confluence, Google, Evernote, Dialpad, Microsoft Suite, Jira
Contractor - Marketing Executive Assistant
Vistal Partners
06.2016 - 12.2016
- Manage Executive Calendar
- Assist Marketing team with lead lists and uploads to Marketo
- Executive itineraries and travel reservations
- Submit Executive travel expenses
- Shipping to clients and events
- Organize Marketing storage
- Swag Store
- Assign invoices to the correct departments
- Track invoices and actuals for Marketing department
- Track department credit card charges
- Assist with on-boarding tasks, Strengths Finder assessments, etc.
- Attend Marketing Leadership meetings for notes / action items
- Organize and facilitate team outings and volunteer activities
- Manage visitor security for the floor
- Order office supplies
- Monitor Essentials and other email inboxes for inquiries/assistance needed
Instructor
Jazzercise
2012 - 08.2016
- Led one-hour long dance-based aerobics and strength training classes, and 45-minute strength classes.
- Classes include techniques from dance, yoga, kickboxing and Pilates.
- Instructors are positive motivators, providing easy-to-follow cues and safety reminders.
- CPR/AED certified.
- I make people sweat, laugh and feel good.
- I led groups as small as two to as large as 35, mostly adults, but also did some work with children 5th grade and younger.
Executive Assistant
The Lukaszewski Group
05.2012 - 06.2016
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Maintained confidentiality with sensitive documents, ensuring proper storage and distribution as needed.
- Processed travel expenses and reimbursements for executive.
- Manage Editorial Calendar
- Develop visual representations for online content to compel engagement
- Proofread/edit content
- Produce e-Newsletters
- Work within a team to rebrand & launch new website (est. launch date, Dec. 2015)
- Manage social media platforms/online presence
- Manage website content; placement of blog posts; LinkedIn long-form posts; articles
- Create sponsored content campaigns via LinkedIn
- Maintain Calendar of Events
- Coordinate public appearances with event managers of large industry and association conferences
- Process requests for proposals/request for speakers
- Promotion of events via social media & e-Newsletters
- Event coordination for quarterly skull sessions
- Material preparation for events
- Film & edit short promotional videos
- Organize travel arrangements & schedule
- Produce & promote webinars
- Online research
- Create management documents
- Outstanding people & relationship maintenance skills
Acting I Instructor
Workhouse Theatre Company
02.2014 - 05.2015
- Work with adults with little to know acting experience to learn the basics of acting.
- We work on getting comfortable with speaking in front of others, breath, diction, projection, body language, stage directions, play, scene and character analysis, character motivation, and end the session by working on their choice of a scene with a partner or a monologue.
Assistant Photographer
Leonard Gorrill Photography
01.2004 - 08.2014
- Second camera photographer for wedding photography, specializing in detail shots and candid portraits.
- Photo-journalism style documentation
- Assist photographer in setting up lighting equipment, arranging group portraits, and watch for details.
- Organize and facilitate quick and easy flow to group portraits, wrangling wedding party, family and friends.
- Second camera photographer for wedding photography, specializing in detail shots and candid portraits.
- Assist photographer in setting up lighting equipment, arranging group portraits, and watch for details.
- Organize and facilitate quick and easy flow to group portraits, wrangling wedding party, family and friends.
- Set up and broke down photography equipment efficiently during on-location shoots, saving valuable time.
- Maintained a professional demeanor during high-pressure situations, ensuring smooth photoshoots.
- Carried equipment from one shooting location to next.
- Supported lead photographer in managing deadlines and project timelines, maintaining consistent workflow.
- Assisted lead photographer in capturing high-quality images for various clients and events.
Show Choir Director and Choreographer
Studio 3: Sing, Dance, Dream
12.2011 - 02.2012
- Educated students on proper vocal techniques and vocal warm-ups.
- Conducted rehearsals to keep performers prepared for performances.
- Chose ten movie-themed songs to perform
- Created choreography for each and taught choreography
- Auditioned around 30 children, grades 4 - 10, and assigned solos or duets for everyone who wanted one
Volunteer Special Events Coordinator
Theatre Pro Rata
01.2008 - 09.2010
- Coordinated opening night galas & annual silent auction events, increasing revenue for the theater each year
- Managed event production calendar
- Directed volunteer efforts before & during events
- Managed event budget
- Procured silent auction item donations, food & drink donations
- Event set-up & management
- Follow-up with donors
Education
Bachelor of Arts - Drama/Speech
Clarke College
Dubuque, IA05-1999
Skills
- Effective public speaking
- Social media management
- Effective storytelling
- Historical research
- Event planning
- Strong focus on accuracy
- Calendar management
- Brand management
- Project coordination
- Email blasts and newsletters
- Digital content development
Accomplishments
- Increased company followers on LinkedIn by 21% by consistently posting 1-2 times/day during the workweek, adding a humanizing element to the brand posts by posting the internal award winners, and creating post-show videos for social.
- Created multiple internal communications that were opened and read consistently by 68-74% of the recipients.
- Received the LexisNexis Risk Solutions Healthcare Values Awards three times: twice for "Living the Values - We are one business with one mission" and once for "We have each other's back - we win and lose together."
Languages
English
Native or Bilingual
Timeline
Marketing Coordinator
LexisNexis Risk Solutions Healthcare
05.2024 - 08.2025
8th Grade Musical Teacher
Blessed Trinity Catholic School
01.2023 - 05.2023
Tour Guide
CynCity Tours
09.2022 - Current
Administrative Assistant
LexisNexis Risk Solutions Healthcare
09.2017 - 05.2024
Contractor - HR / People Team
Vistal Partners
01.2017 - 03.2017
Contractor - Marketing Executive Assistant
Vistal Partners
06.2016 - 12.2016
Acting I Instructor
Workhouse Theatre Company
02.2014 - 05.2015
Executive Assistant
The Lukaszewski Group
05.2012 - 06.2016
Show Choir Director and Choreographer
Studio 3: Sing, Dance, Dream
12.2011 - 02.2012
Volunteer Special Events Coordinator
Theatre Pro Rata
01.2008 - 09.2010
Assistant Photographer
Leonard Gorrill Photography
01.2004 - 08.2014
Instructor
Jazzercise
2012 - 08.2016
Bachelor of Arts - Drama/Speech
Clarke College
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