Carina Foster
Hoboken,New Jersey
Summary
With 15 years of Brand Marketing experience, I’ve built my career at the intersection of culture, content, and connection—leading teams that don’t just market, but spark movements. Whether it’s aligning a brand with a cultural flashpoint or finding new ways to make audiences feel personally seen, I know how to shift perception and build deep, lasting engagement. I know how to translate big, bold ideas into actionable strategies
that keep brands relevant, talked about, and ahead of the curve.
Overview
14
14
years of professional experience
Work History
Global Director, Brand Marketing
Hbo Max
New York, NY
04.2023 - Current
- Champion HBO’s Legacy & Reputation for Quality:
Lead strategic efforts to ensure HBO maintains its reputation as the gold standard in premium content. Spearheading the rebranding of Max back to HBO Max, our team works to preserve and elevate HBO’s iconic legacy through targeted marketing initiatives that reinforce its position as a groundbreaking, industry-leading brand. Develop marketing campaigns that celebrate HBO’s legacy, making sure the brand continues to resonate with both loyal fans and new audiences. - Lead Earned Media & Buzz-Worthy Activations: Shape and execute a forward-thinking earned media strategy, positioning HBO Max into cultural conversations. Design and implement buzz-worthy activations, leveraging strategic partnerships to create media moments that go beyond typical launches, ensuring our campaigns stay top of mind long after initial release. This approach drives organic media coverage and ensures our brands remain a constant part of popular culture.
- Cultivate Brand Identity for Warner Bros. TV:
Successfully launched Warner Bros. TV as a FAST service in 2023 across syndication partners like Roku, Tubi, and FreeVee, expanding to 14 partners. Led development of brand identity from the ground up, including logo design, color schemes, and positioning, establishing Warner Bros. TV as a key player in the rapidly growing free TV space. - Inspire Global Cultural Conversation for HBO Max:
Guide global marketing efforts for HBO Max, ensuring that brand positioning resonates regionally while maintaining a cohesive global narrative. Leverage cultural trends and key moments to inspire conversations across international markets, enhancing the brand’s visibility and relevance globally. Work cross-functionally to ensure alignment and maximize impact through earned media initiatives.
Director, Brand Marketing
Hbo Max
New York, NY
07.2020 - 04.2023
- Oversee execution of HBO Max’s global branding, leading a team of marketing professionals and external agencies. Establishes integrated brand marketing metrics spanning awareness, perception, and engagement.
• Demonstrated creativity to address pandemic’s audience access. Nimble
pivots in campaign approaches earned multiple brand recognitions in Adweek.
• Identified and led untapped experiential partnerships and architected bold and breakthrough content with Venmo, Bluestone Lane, Blue Apron, and several other brands placing HBO Max at the center of culture.
• Executed novel audience reaches with Warner Brother partnership of Same Day Premieres campaign, streaming movies to subscribers simultaneously as they are released in theaters. The result was an unprecedented uptake in subscribers.
• Cultivates positive relationships with agencies, talent, executive producers and external studios to amplify and accelerate key efforts.
• As an empathic and accessible manager, I intentionally crafts development plans for individual team members. The philosophy builds high performing and loyal teams and feeds HBO Max with high performing leaders.
Manager, Brand Marketing
HBO
New York, NY
10.2017 - 06.2020
- Executed tactics for the HBO Max domestic launch with evocative campaigns and key
moments. Owned studio relationships, and built, executed, and scaled cross-functional global brand marketing initiatives. Created brand affinity and long-term loyalty in high-value targets. Managed multi-million dollar budgets. Led a team of marketing professionals and partnered with agencies, internal creatives, and cross-functional teams to steward creative work and media plans.
• Oversaw all out of home creative, including two campaign strategy phases and 40+
pieces of art for HBO Max’s domestic launch.
• Identified goals and performance metrics for campaigns and monitored regularly to
understand effectiveness of strategy and creative.
• Created and executed an experiential partnership with Bumble to support HBO's
theatrical offering. Won an AdWeek award for best partnership.
• Managed teams in production of new intro for HBO’s Saturday Night Feature and
coordinated end-to-end marketing and integrated communications for relaunch of
the iconic media property.
• Spearheaded the HBO College program, infusing new energy and data-driven
enhancements to catalyze expansion to 75+ schools, each with dedicated oncampus
ambassadors and brand events.Executed tactics for the HBO Max domestic launch with evocative campaigns and key moments. Owned studio relationships and built, executed and scaled cross-functional global brand marketing initiatives. Created brand affinity and long-term loyalty in high-value targets. Managed multi-million dollar budgets. Led a team of marketing professionals and partnered with agencies, internal creatives, and cross-functional teams to steward creative work and media plans. • Oversaw all out of home creative, including two campaign strategy phases and 40+ pieces of art for HBO Max’s domestic launch. • Identified goals and performance metrics for campaigns and monitored regularly to understand effectiveness of strategy and creative. • Created and executed an experiential partnership with Bumble to support HBO's theatrical offering. Won an AdWeek award for best partnership. • Managed teams in production of new intro for HBO’s Saturday Night Feature and coordinated end-to-end marketing and integrated communications for relaunch of the iconic media property. • Spearheaded the HBO College program, infusing new energy and data-driven enhancements to catalyze expansion to 75+ schools, each with dedicated oncampus ambassadors and brand events.
Associate Manager, Brand Marketing
HBO
New York, NY
06.2016 - 09.2017
Coordinator, Brand & Product Marketing
HBO
New York, NY
01.2016 - 06.2016
Coordinator, Program Advertising
Cinemax
New York, NY
05.2015 - 12.2015
On-Air Promotions Coordinator
Viacom
New York, NY
01.2013 - 05.2015
On Air Coordinator
Food Network
New York, NY
08.2011 - 01.2013
Education
Bachelor of Arts - Media Studies
Emerson College
Boston, MA05-2011
Skills
- Brand Strategy & Planning
- Experiential Marketing & Activation
- Campaign Management & Development
- Stakeholder Engagement
- Team Leadership
- Creative Problem Solving
Timeline
Global Director, Brand Marketing
Hbo Max
04.2023 - Current
Director, Brand Marketing
Hbo Max
07.2020 - 04.2023
Manager, Brand Marketing
HBO
10.2017 - 06.2020
Associate Manager, Brand Marketing
HBO
06.2016 - 09.2017
Coordinator, Brand & Product Marketing
HBO
01.2016 - 06.2016
Coordinator, Program Advertising
Cinemax
05.2015 - 12.2015
On-Air Promotions Coordinator
Viacom
01.2013 - 05.2015
On Air Coordinator
Food Network
08.2011 - 01.2013
Bachelor of Arts - Media Studies
Emerson College
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