Carina Harrison
Wantagh,NY
Summary
Commercial and intrinsically motivated Vice President with 10+ years of progressive, international experience leading globally recognized brands. Strong background within retail and agency; a dedicated, relationship- focused leader with proven team management to deliver dynamic branded programs. A professional communicator at an executive level with demonstrated strategic vision and disciplined execution.
Overview
12
12
years of professional experience
Work History
Vice President of Brand Management
Creative Artists Agency, CAA
New York, NY
10.2021 - Current
- Leadership over $150M consumer products business for global brands: Reese Witherspoon's Draper James, Riot Games, and Dr. Seuss.
- Manage relationships including strategic partnership management (100+) at an executive level, including day-to-day communication with investors, CEOs, CMOs, CPOs, and senior retail leadership at; Kohl's, Joann's, Target, and Walmart.
- Built Global Strategy to drive revenue +100% over 3 years to grow business in line with annual and quarterly budgets.
- Sourced and negotiated deals amounting to $9M in contract value in 2024, pitched new clients for representation leading the RFP process.
- Developed a team of two direct reports.
Global Brand Director
Creative Artists Agency, CAA
New York, NY
03.2020 - 10.2021
- Global lead for Netflix consumer products program, delivered end-to-end vendor management for 100+ partners, led 34 new business development leads in 11 offices across 7 Netflix Branded IPs such as Stranger Things and Squid Game.
- Leadership over 23 people cross-functionally at Netflix across Brand Development & Strategy, Legal & Finance, Marketing, Business Development, Product Development, and Leadership teams.
- Directed Sales teams to work collaboratively in each region to grow business +100% YOY and exceeded annual forecasts and KPIs.
- Created and implemented a global strategy for each IP, with innovative solutions to develop consumer product programs at key retailers globally.
- Developed a team of two direct reports.
Senior Brand Manager
Creative Artists Agency, CAA
New York, NY
07.2019 - 03.2020
- Client leader with direct line to Drew Barrymore; managing her brands: Flower Home, Eyewear, and Hair Tools.
- Led Walmart DTR relationship at EVP level to drive the strategy of Flower Brand.
- Launched Flower Home brand; a multi-category DTR program with 350+ SKUs. Renegotiated $MM contracts including securing a significant Hair tools program at Walmart.
- Client leader for Lil Wayne's partnership with American Eagle; directed AE retail team (15) throughout marketing program execution, photoshoots, PR events, interviews, In-store appearances, social media content and PD.
Global Brand Manager
Creative Artists Agency, CAA
New York, NY
03.2017 - 07.2019
- Launched the Dear Drew Apparel & Accessories program for Drew Barrymore directly, exclusively at Amazon; managed team of Amazon Buyers and vendor control process.
- Developed brand IP from conception to launch, built go-to-market strategy, secured partners, launched at retail with ongoing program management.
- Opened Dear Drew pop-up store in Manhattan in 4 weeks and won Best Celebrity Lifestyle program for Dear Drew (LIMA).
Brand Manager
Creative Artists Agency, CAA
London , UK
04.2016 - 03.2017
- Led Client Relationships for the Crayola brand in Europe across Toy, Nursery, Publishing, and Gifting categories.
Brand Executive
Creative Artists Agency, CAA
London, UK
03.2015 - 04.2016
- Business development role across Toy and Publishing, signed 53 deals with industry leader; Penguin and Mattel.
Global Buyer
Tesco
London, UK
08.2012 - 03.2015
- Sourced commercial product ranges for Women’s Softs($50M) and Men’s dept ($5M) at global competitor to Walmart.
Education
Bachelor of Arts - Buying Management
University of Huddersfield
Huddersfield, UK 07-2014
Skills
- Financial Management and Forecasting
- Revenue Generation and Business Development
- Client Relationship Management
- Strategic Change Planning & Execution
- People Management, Coaching & Mentoring
- Process and Operational Improvement
- Retail Development & Program Management
- Negotiation & Persuasion
Affiliations
- Board of Associates for the Ronald McDonald House (NY Chapter)
Accomplishments
- Best Celebrity Lifestyle Program for Dear Drew issued by Licensing Industry Merchandisers' Association (LIMA)
- ASBCI Innovation Award issued by Lectra
- FIELDs Submission issued by The University of Huddersfield
- Chancellor's Prize issued by The University of Huddersfield
- Best BA Hons Student in Fashion Production & Marketing
Timeline
Vice President of Brand Management
Creative Artists Agency, CAA
10.2021 - Current
Global Brand Director
Creative Artists Agency, CAA
03.2020 - 10.2021
Senior Brand Manager
Creative Artists Agency, CAA
07.2019 - 03.2020
Global Brand Manager
Creative Artists Agency, CAA
03.2017 - 07.2019
Brand Manager
Creative Artists Agency, CAA
04.2016 - 03.2017
Brand Executive
Creative Artists Agency, CAA
03.2015 - 04.2016
Global Buyer
Tesco
08.2012 - 03.2015
Bachelor of Arts - Buying Management
University of Huddersfield
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