Carina Rubalcaba
San Clemente,CA
Summary
Dynamic and innovative Social Media Manager with expertise in content creation, audience engagement, and analytics. Skilled in leveraging digital strategies to enhance brand presence across platforms. Proven ability to adapt in fast-paced environments and foster strong community connections. Committed to driving impactful digital strategies while pursuing a B.A. in Humanities and Social Sciences.
Overview
5
5
years of professional experience
Work History
Operations Coordinator
Hardscape Solution Inc.
Orange County, United States
08.2023 - Current
- Coordinated direct communications between clients and management, ensuring smooth project execution and client satisfaction.
- Resolved email delivery issues, improving communication efficiency with clients.
Social Media Marketing Intern
The Blended Group
Brea, CA
10.2024 - 03.2025
- Monitored and managed engagement on Instagram, LinkedIn, Facebook, and TikTok.
- Identified new opportunities through client research.
- Crafted engaging digital content to enhance brand visibility on social media platforms.
- Conducted market research to support strategic planning in the ESport industry.
- Identified opportunities for improvement within existing strategies.
- Focused on growing social media presence through engaging content and using data and customer insights to guide process.
- Contributed to a 50% growth in followers on the Instagram account during the second quarter.
Social Media/Marketing Coordinator
Magic Elite Basketball Academy
Laguna Hills, United States
08.2020 - 12.2024
- Responsible for developing, coordinating, and executing marketing campaigns.
- Managed social media campaigns to increase audience engagement and brand awareness.
- Optimized text, graphics or multimedia assets for SEO or display and usability on internet-connected devices.
- Managed daily social media content calendar, ensuring timely and relevant posts.
- Oversaw community events and outreach.
- Managed the hiring process of a photographer/videographer for media content.
- Developed marketing calendar for streamlined campaign management.
- Instagram: @magicelitehoops
Education
Bachelor's Degree - Humanities and Social Sciences
California State University
Fullerton, CA05-2025
Associate of Arts - Psychology
Saddleback College
Mission Viejo, CA05-2022
High School Diploma -
Mater Dei High School
Santa Ana, CA05-2019
Skills
- Proficient in FB Ads Manager, Canva, and CapCut
- Creative Thinking
- SEO Optimization
- Digital Advertising
- Social Media Strategy Development
- Creative Content Design
- Hashtag Research
- Audience Engagement
Timeline
Social Media Marketing Intern
The Blended Group
10.2024 - 03.2025
Operations Coordinator
Hardscape Solution Inc.
08.2023 - Current
Social Media/Marketing Coordinator
Magic Elite Basketball Academy
08.2020 - 12.2024
Bachelor's Degree - Humanities and Social Sciences
California State University
Associate of Arts - Psychology
Saddleback College
High School Diploma -
Mater Dei High School
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