Summary
Overview
Work History
Education
Skills
Technical Skills
Timeline
Generic

Carissa Branham

Shepherdstown,WV

Summary

Resourceful Marketing Professional with background managing comprehensive marketing strategies and campaigns. Skilled in coordinating with teams, producing high-quality content, and implementing strategic plans. In previous roles, successfully increased brand awareness, drove customer engagement and fostered partnerships for business growth.

Overview

11
11
years of professional experience

Work History

Marketing Coordinator

Antietam Broadband / Schurz Communications
Hagerstown, MD
05.2024 - Current
  • Digital Ad Strategy: Worked closely with Digital Agency to optimize our Google Ads, Facebook, and Instagram, adjusting for performance metrics (CTR, CPC) to improve ROI and engagement. Created comprehensive digital marketing plans, including content strategy and campaign execution to enhance brand visibility.
  • Brand Development: Single handedly created the entire Digital Brand Identity for Flight Mobile, out pitching and out pacing two third party vendors with entire teams at their disposal. Pitched the chosen content marketing concept for Flight Fiber to the VP of marketing, also out pitching two third party vendors.
  • Social Media & Content Creation: Developed engaging content for digital ads, blogs, and social media platforms, increasing online engagement and followers.
  • Market Research & Competitive Analysis: Conducted competitor analysis and market research to drive informed decision-making and create targeted marketing strategies. Identified trends, market gaps, and audience preferences to refine digital strategies.
  • Lead Generation & Campaign Reporting: Optimized lead generation strategies using digital tools and analysis, and tracked key performance indicators (KPIs) to assess and refine campaign performance.
  • Cross-Department Collaboration: Worked with sales, operations, and product teams to align marketing efforts with business objectives and ensure successful project outcomes.
  • Event Planning & Coordination: Organized and managed company trips, client meetings, and team events, ensuring seamless logistics and fostering team collaboration.
  • Go-To for Visual Communications & Presentation Design: Created over 50 high-impact slide decks in a year, which are still used by upper leadership in strategy discussions and presentations to the board, ensuring clarity, visual appeal, and alignment with company goals.

Digital Entrepreneur/ Social Media Influencer

Self Employed Web
Shepherdstown , WV
01.2020 - 05.2024
  • Online Initiative Creation & Brand Building: Developed and grew multiple online brands, including blogs and social media channels, reaching large audiences across platforms such as Instagram, YouTube, and TikTok.
  • Content Creation & Monetization: Created and curated engaging content on various platforms, building loyal followings in the lifestyle and marketing niches. Successfully monetized platforms through brand partnerships, sponsored content, affiliate marketing, and selling digital products.
  • Marketing Opportunity Sales: Built and marketed opportunities for brands to partner with my platforms, selling sponsorships, ads, and collaborations to companies looking to expand their digital reach.
  • Audience Engagement & Growth: Utilized data analytics to refine content strategies, improve audience targeting, and grow followers to over 24,000 by engaging with target demographics through live sessions, comments, and community interactions.
  • Brand Strategy & Campaign Management: Developed brand strategies that aligned with clients' goals, resulting in high engagement rates and substantial online sales growth.

Social Media Manager

Threshold Media (Agency)
Ashburn, VA
09.2021 - 03.2024
  • Social Media Strategy & Content Development: Led the creation and execution of social media strategies for diverse clients, focusing on increasing brand visibility, engagement, and conversions. Developed content calendars, creative posts, and ad campaigns for platforms including Instagram, Facebook, LinkedIn, and Twitter.
  • Community Engagement & Brand Advocacy: Increased engagement rates through interactive content, customer service-driven posts, and building a community presence for client brands.
  • Campaign Performance Analysis: Monitored and analyzed social media campaign performance using tools like Google Analytics, Hootsuite, and Sprout Social, providing detailed reports to clients and making adjustments to optimize engagement and ROI.
  • Brand Identity Development: Worked with clients to ensure brand consistency across all social media channels, crafting messages and visuals that align with brand guidelines.
  • Influencer & Partnership Development: Collaborated with influencers and partners to expand brand reach and promote products/services effectively through co-branded campaigns.

Business Development and Sales Executive

Dental Field
Leesburg, VA
06.2014 - 12.2019
  • Sales & Lead Generation: Managed sales efforts by identifying prospective clients, conducting needs assessments, and recommending dental services. Successfully closed sales, contributing to overall revenue growth and patient retention.
  • Client Relationship Management: Built and maintained strong relationships with patients, addressing their needs and ensuring satisfaction, which led to increased referrals and positive reviews.
  • Marketing Support & Campaign Coordination: Assisted with marketing initiatives such as local promotions, email marketing, and social media content aimed at increasing brand awareness and patient acquisition.
  • Office Management & Operations: Oversaw day-to-day clinic operations, including scheduling, customer service, inventory management, and staff coordination. Ensured a smooth workflow that enhanced patient experience and clinic efficiency.
  • Performance Reporting & Analytics: Managed and analyzed sales data, providing actionable insights to improve patient acquisition and retention strategies.

Education

Google Data Analytics Certification

Coursera
06-2024

Radiation - Radiation Certification

Northern Virginia Community College
Annandale, VA
02-2015

GED -

Northwest High School
Germantown, MD
06-2007

Finance And Hard Selling

MGE Institute
Tampa, FL

Invisalign Certification

Align Technology

Skills

  • Data analysis
  • Market research
  • Digital marketing
  • Project management
  • Brand development
  • Social media management
  • Content creation
  • Visual communication
  • Time management
  • Business development
  • Digital content strategy
  • Brand-building strategies
  • Adaptability
  • Corporate communications
  • Detail-oriented
  • Competitor analysis
  • Communications management

Technical Skills

  • Proficient in Google Ads, Facebook Ads, SEO, PPC, META reporting and analytics, YouTube, LinkedIn, and Short Form Video (Reels, TikTok, Shorts)
  • Experienced with Google Analytics, AI-powered tools (e.g., machine learning for ad optimization), E-Clincher,
  • Proficient in Canva, Microsoft Office, Chat Gpt, Excel, Adobe, Power Point
  • CRM tools (Dentrix, Eaglesoft)
  • Project management tools (Mondays, Asana, Basecamp, Slack)

Timeline

Marketing Coordinator

Antietam Broadband / Schurz Communications
05.2024 - Current

Social Media Manager

Threshold Media (Agency)
09.2021 - 03.2024

Digital Entrepreneur/ Social Media Influencer

Self Employed Web
01.2020 - 05.2024

Business Development and Sales Executive

Dental Field
06.2014 - 12.2019

Google Data Analytics Certification

Coursera

Radiation - Radiation Certification

Northern Virginia Community College

GED -

Northwest High School

Finance And Hard Selling

MGE Institute

Invisalign Certification

Align Technology

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Carissa Branham