Carl Ellison
Apopka,FL
Summary
Experienced and results-oriented leader with expertise in operations, sales, marketing strategies, and customer success management. Skilled in sharing knowledge, effective communication, and fostering a team-oriented culture.
Overview
23
23
years of professional experience
Work History
Chief Operating Officer
Jar Joy
Sanford, FL
05.2023 - 08.2024
- Company Overview: Jar Joy is a startup manufacturer specializing in premium jarred desserts for retail and foodservice markets. Focused on quality ingredients and unique flavor combinations, Jar Joy delivers convenient, high-quality desserts
- Directed daily operations, optimizing production workflows and supply chain processes to support scalable growth
- Streamlined processes to boost quality and drive business success.
- Fostered employee involvement and unity.
- Defined benchmarks to evaluate business effectiveness.
- Implemented solutions based on data analysis.
- Led implementation of key foundational programs across the organization.
- Instituted efficient procedures to improve sample quality.
- Worked with Quality Assurance to implement food safety protocols, enhancing production environment compliance.
VP of Marketing
Jar Joy
Sanford, FL
07.2021 - 05.2023
- Enhanced brand reach with innovative marketing strategies.
- Developed and executed comprehensive marketing campaigns, built key partnerships, and strengthened brand identity to enhance market presence and customer loyalty
- Defined and established the company’s Mission, Vision, and Values, aligning marketing strategies with corporate objectives to drive consistent, purpose-led growth and brand loyalty
- Developed and implemented detailed branding guidelines
- Established collaborations with top packaging design firms, achieving cost reductions.
- Led the implementation of a comprehensive digital marketing plan.
- Executed strategic public relations initiatives targeting CPG buyers.
- Ensured marketing initiatives aligned seamlessly with sales strategies.
- Managed relationships with external vendors such as media agencies, creative agencies, research firms.
PPA Sales Manager
Dignity Memorial/SCI
Orlando, FL
08.2020 - 07.2021
- Company Overview: Dignity Memorial is North America’s largest network of funeral, cremation, and cemetery service providers, offering personalized and compassionate care across a range of end-of-life services, with locations throughout the United States and Canada
- Led a team of 6 funeral preplanning advisors, overseeing daily activities and ensuring achievement of individual and market sales quotas
- Led Central Florida sales seminars, driving client engagement and sales growth.
- Boosted appointment setting by 25% through sales seminar process overhaul.
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
Product Manager/Marketing Manager
QED Environmental
Dexter, MI
01.2016 - 09.2019
- Company Overview: QED Environmental Systems, LLC is a leading provider of environmental monitoring and remediation solutions, specializing in groundwater sampling, landfill gas management, and wastewater treatment systems.
- Directed international product segment management for landfill gas products.
- Aligned sales initiatives with the latest market developments.
- Launched new products by ensuring project milestones completion.
- Achieved 16% sales growth in 2017 and 18% in 2018 for an entire product category by implementing aggressive sales strategies and new product introduction
- Enabled team to achieve a 70% improvement in analyzer repair/calibration within 18 months.
- Managed comprehensive rebranding project for international scope.
- Led the integration of new product lines post-acquisitions through collaboration with teams.
- Conducted market research and competitive analysis for existing and potential products.
- Identified customer needs through user interviews, surveys, focus groups, and other feedback mechanisms.
US Territory Sales Manager
QED Environmental
Dexter, MI
05.2013 - 01.2016
- Led team of 7 Field Representatives throughout western regions.
- Analyzed and corrected variances from key milestones.
- Adjusted approaches to resonate with shifting customer requirements.
- Increased booked orders by 61% in 2014 and an additional 17% in 2015.
- Reduced quoting time by 20% through identifying inefficiencies in quote and order processes for custom parts.
- Developed and implemented sales plans to achieve regional goals.
- Analyzed customer feedback to identify potential opportunities for increasing sales.
- Participated in trade shows, conferences, seminars, and other events to promote products or services.
Technical Sales Representative
QED Environmental
Dexter, MI
02.2011 - 05.2013
- Developed tailored remediation systems and optimized landfill gas products to increase revenue.
- Fostered strong customer relationships to ensure clients received effective solutions supporting their goals
- Raised on-time deliveries by 23% through analyzing historical data and customer feedback.
- Optimized procedures, resulting in a 10% reduction of order errors.
Vendor Manager
NSK Corporation
Ann Arbor, MI
03.2007 - 07.2010
- Company Overview: NSK Corporation is a global leader in the design and manufacturing of bearings, precision machinery, and automotive components, with estimated global sales exceeding $8 billion.
- Managed establishment of a business segment concentrating on third-party bearing repairs.
- Articulated unique benefits of NSK's product support offerings to customers and partners.
- Grew bearing repair sales by 71% and overall sales by 91% through the introduction of new services for bearing repair and modification
- Delivered targeted learning strategies for successful program promotion.
Marketing Segment Manager
NSK Corporation
Ann Arbor, MI
01.2005 - 03.2007
- Led strategic market segment for mining and aggregate
- Developed and implemented the sales, marketing and go-to-market strategies
- Achieved a 64% growth in sales by driving market presence and expanding brand recognition for niche products
Inside Sales Supervisor
NSK Corporation
Ann Arbor, MI
10.2001 - 01.2005
- Directed a team of 10 sales reps and product experts.
- Achieved 30% sales growth in target markets within 12 months through team training, mentoring, and leadership.
- Segmented sales team into general sales and product specialists, providing each target market segment with a dedicated inside sales rep to improve customer experience and satisfaction
Education
Bachelor of Science - Business Management
Cleary University
Ann Arbor, MI06-2002
Skills
- Sales Leadership
- Strategic Business Development
- Product Management
- Vendor Management
- Brand Identity Management
- Process Optimization
- Business Strategy Analysis
- Operations Management
- Marketing Strategies
- Team Management
- Client Relationship Management
- Professional Development Guidance
- Client Relationship Management
- Data Interpretation
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Career advancementCompany CulturePortfolios - Linkedin
www.linkedin.com/in/carl-ellison
Quote
Fall seven times; stand up eight.
Japanese proverb
Timeline
Chief Operating Officer
Jar Joy
05.2023 - 08.2024
VP of Marketing
Jar Joy
07.2021 - 05.2023
PPA Sales Manager
Dignity Memorial/SCI
08.2020 - 07.2021
Product Manager/Marketing Manager
QED Environmental
01.2016 - 09.2019
US Territory Sales Manager
QED Environmental
05.2013 - 01.2016
Technical Sales Representative
QED Environmental
02.2011 - 05.2013
Vendor Manager
NSK Corporation
03.2007 - 07.2010
Marketing Segment Manager
NSK Corporation
01.2005 - 03.2007
Inside Sales Supervisor
NSK Corporation
10.2001 - 01.2005
Bachelor of Science - Business Management
Cleary University
Similar Profiles
Victoria BrownVictoria Brown
Server at Cookie Jar CafeServer at Cookie Jar Cafe
Richard RivasRichard Rivas
Fleet Manager at JAR TransportationFleet Manager at JAR Transportation
Dawson LeeDawson Lee
Subcontractor at JAR At Your Service LLC.Subcontractor at JAR At Your Service LLC.