Carl Merenda
FL
Summary
Dynamic Sales Representative offering demonstrated success identifying prospects and converting leads into customers. Superior communication skills with ability to understand client needs and close sales. Recognized for creativity and resourcefulness in meeting and exceeding sales, revenue and profit goals.
Overview
14
14
years of professional experience
Work History
Account Executive, Emerging Enterprise (Majors)
Restaurant365
05.2024 - Current
- Promoted to new division
- Work with Emerging Enterprise Level Brands with location counts between 50-499
- Manage entire sales cycle from discovery and demo to close
- Operate as face of the organization, attending tradeshows/conferences
- Sell full suite of R365 product and services.
Sr. Account Executive, Enterprise Payroll & HR
Restaurant365
01.2023 - 05.2024
- 2023 President’s Club Achiever
- Finished year at 110% of quota ($1M ARR)
- Work with 75 Enterprise Level Brands with location counts over 500
- Manage entire payroll and HR sales cycle from discovery and demo to close
- Met with new customers to share product and service information, listen to needs and learn about business operations.
- Sold new products and services and developed new accounts to maximize revenue potential.
Account Executive, Customer Growth
Restaurant365
03.2022 - 01.2023
- Promoted to Sr. Account Exec in 2023
- Finished 2022 @ 137% Quota ($800K ARR)
- 2022 President’s Club Achiever
- Management of 150+ clients looking for upsell and cross sell opportunities
- Display expert level knowledge of R365’s portfolio of products, consisting of operations, accounting and HCM solutions
- Generate outbound messaging to create client excitement and set discovery meetings
- Educate on full suite of solutions through self-guided demonstrations and analysis.
Enterprise Account Executive
PeopleFluent
05.2021 - 03.2022
- Strategic profiling of large enterprise companies with employee counts greater than five thousand
- Develop HCM sales prospects through cold calling, referrals, professional and personal contacts and other sources
- Create and provide compelling presentations and proposals and provide timely follow-up throughout the sales process
- Operate as process owner and bring in subject matter experts as needed to drive top line revenue.
Major Accounts District Manager
ADP
12.2019 - 05.2021
- Strategic prospecting of mid-market companies with employee counts greater than fifty
- Operate as account delegator and bring in additional business unit reps as needed to drive top line revenue
- Use strong business acumen to implement a sales strategy targeting key decision makers including C-Suite and business owners
- Deliver on time reporting and forecasting for prospective new clients.
Strategic Account Executive
Surprise HR
08.2018 - 12.2019
- Target mid-market companies and report directly to Head of Strategic Partnerships
- Lead the sales lifecycle and manage a territory spanning across the Southeast of the U.S
- Cold call and follow up on inbound leads from Surprise HR website and trade shows
- Build value, customize needs, and close deals during in-person and phone discovery meetings with C-Level executives.
Strategic Account Manager
VF Corporation/Fanatics
01.2014 - 05.2018
- Sold Majestic and Under Armour branded apparel through effective salesmanship and maintained long-term relationships with clients
- Maintained routine communication with clients, to assess overall satisfaction, resolve complaints and promote new offerings
- Upsold and closed customer sales by driving product benefits around client needs and increased revenue from $6M to $10M between 2014 and 2018
- Managed T&E budget and processed accurate expense reports through SAP Concur.
Territory Sales Representative
VF Corporation
01.2011 - 01.2014
- Communicated product value, quality and style to educate customers and acquire business from over 175 retailers throughout the East Coast of the U.S
- Worked with internal departments to resolve fulfillment problems, improve operations and provide exceptional customer service.
Education
Master of Business Administration - Business Administration
University of Central Florida
Orlando, FLBachelor of Science - Business Management
University of Central Florida
Orlando, FLSkills
- Lead Generation
- Pipeline Management
- Business Development
- Territory Management
- Relationship building and management
- Account planning
- Contract Negotiation
- Customer Relationship Management (CRM)
- Solution selling
Accomplishments
2023 President's Club Achiever
2022 President's Club Achiever
Recipient of the Rich and Helen DeVos Scholarship
Timeline
Account Executive, Emerging Enterprise (Majors)
Restaurant365
05.2024 - Current
Sr. Account Executive, Enterprise Payroll & HR
Restaurant365
01.2023 - 05.2024
Account Executive, Customer Growth
Restaurant365
03.2022 - 01.2023
Enterprise Account Executive
PeopleFluent
05.2021 - 03.2022
Major Accounts District Manager
ADP
12.2019 - 05.2021
Strategic Account Executive
Surprise HR
08.2018 - 12.2019
Strategic Account Manager
VF Corporation/Fanatics
01.2014 - 05.2018
Territory Sales Representative
VF Corporation
01.2011 - 01.2014
Master of Business Administration - Business Administration
University of Central Florida
Bachelor of Science - Business Management
University of Central Florida
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