Carl Ward

• Developed strategic marketing plans for the $42M revenue Roof Coating, Residential Glazing, and Insulating Glass segments, driving positive year-over-year revenue and margin growth.
• Developed multi-level strategic relationships with Key accounts, utilizing VOC and customer needs assessments to identify opportunities, then lead NPI programs from those efforts that delivered $8.4 M annual revenue.
• Led global product translations projects to optimize asset loading and drive new growth worth $6.7M.
• Spearheaded the first Lifecycle Analysis and Environmental Product Declaration project in the company, creating product differentiation and advancing ESG goals.
• Created and executed the trade show, conference, and events schedule for my segments, participating and performing business development and relationship building resulting in over $4M in new opportunities.

• Developed global strategy development for silicone architectural coatings, increasing revenue by 54% in one year.
• Launched low emitting next generation architectural silicone coating and clear silicone coating products to meet market sustainability requirements worth $2.2M in revenue
• Overhauled the achitectural coating custom color process to shorten lead times, reduce waste, and simplify operations. Resulted in a 80% reduction in scrap and decreased lead time from 6 weeks to 2 weeks.

• Innovated and launched the first Clear silicone construction coating, delivering $1.2M in new growth and driving significant customer benefit.
• Developed strategy and programs for 8 product categories throughout North, Central, and South America to meet financial targets.
• Executed all aspects of 70+ Exhibitions, Trade Shows, and Conferences and generating hundreds of project leads and new customers.

• Developed strategy and programs for all product categories. Increased revenue an average of 4% per year through a market down cycle.
• Launched the first GE Construction Silicones website.
• Created previously non-existent samples, displays, and marketing collateral to drive growth and market awareness across 7 products segments.
• Launched and patented the market's first 100% Silicone Air & Water Barrier system, growing revenue to $2.1M within 2 years.

• Rapidly turned around an underperforming 10 state territory, growing it by 91% in the first year. Recognized as Salesperson of the Year.
• Managed and developed a key strategic account, increasing purchases by 240%.
• Managed direct accounts, independent manufacturing reps, and distributors of GE Sealants & Adhesives in the Construction and OEM Window and Door markets.

• Performed detailed profitability analysis on the business unit's largest customers leading to strategy changes that increased margins by 3%.
• Trained 26 Green Belts remotely and mentored >45 projects valued at $2.9M.
• Executed Six Sigma projects at a DIY retail customer that drove massive cost savings in their tinted paint category by reducing waste and improving tinting accuracy.

Internet Program Manager – Warranty Management

• Developed online strategy as the World Wide Web was emerging.
• Launched and patented the first online sales of extended service contracts.

Business Team Leader – Plastics, Steel Fabrication, Powder Paint

• Led 7 shifts on 3 teams in the production of injection molded tubs & basket, and steel stamped lids & covers for the washing machine portfolio. Produced more than 1.5 million units annually.

6 Sigma Black Belt

• One of the 1st certified Black Belts in GE.
• Identified and completed a $600K cost reduction project in the Injection Molding process.