Brand Marketing Manager
- Successfully manage brand strategy and marketing initiatives for renowned Celebrity Makeup Artist Fred Sanders, catering to prestigious clientele, including Emmy and Golden Globe winner Debbie Allen, Tony and Emmy Award winner Phylicia Rashad, Gospel Legend Shirley Ceaser, Oscar and Emmy Award winner Common, Emmy Award Winner KeKe Palmer and many other high-profile individuals.
- Developed and implemented comprehensive brand strategies aligned with unique positioning of Fred Sanders in beauty and fashion industries.
- Cultivated and maintained strong relationships with high-profile clients, ensuring satisfaction and long-term collaborations.
- Coordinated successful marketing campaigns showcasing Fred Sanders' expertise.
- Managed Fred Sanders' social media presence, implementing strategies that resulted in significant growth of followers and increased engagement to over 10k followers.
- Facilitated collaborations with celebrities, influencers, and brands, enhancing overall brand image and visibility.
- Oversaw and actively participated in planning and execution of events, including appearances on TV shows such as reality show "Married to Medicine," multiple shows at Fashion Week in New York, and pop-up events featuring immersive brand experiences.
- Negotiated and secured partnerships with national brands such as Fashion Fair, further establishing Fred Sanders as a prominent figure in the beauty and fashion industry.
- Collaborated with Fred Sanders on various film projects, including notable contributions to "American Fiction."
- Oversaw personal and professional calendars and coordinated appointments for future events.
- Responded to emails and other correspondence to facilitate communication and enhance business processes.
- Provided general administrative support including scheduling meetings, making travel arrangements and managing documentation.
- Demonstrated adaptability and innovation by staying abreast of industry trends.