Carla Bazaire
Jacksonville,FL
Summary
Diversely trained and educated Business Development/Marketing/Sales professional with extensive experience (25 years) in the healthcare, hospitality, and non-profit industry. Highly motivated professional with a capacity and initiative for hard work with the ability to plan, organize and prioritize responsibilities toward meeting goals of the team and the department. Passionate about people receiving care with compassion, dignity and respect. Eager to work for a company that is patient focused, caring and dedicated to ensuring the best possible outcomes.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Director of Sales
Starling Of San Jose
07.2023 - 11.2023
- Excellent communication with prospective residents/influencers
- High Lead to Tour ratio/Consistently met expectations on conversion of Lead to Lease
- Proficiency in CRM data system
- Achieved 100% occupancy in Memory Care with active Wait List and positive Move In/Move Out Ratio in Assisted Living.
- Work with management to established pricing strategies to maintain competitive pricing and maximize profits.
- Outreach Liaison to promote community and obtain leads
- Forecasted sales and established processes to achieve sales objectives and related metrics.
Community Leasing Coordinator
Grand Villa Of Sarasota
02.2023 - 06.2023
- Excellent communication with prospective residents/influencers
- High Lead to Tour ratio/Consistently met expectations on conversion of Lead to Lease
- Proficiency in CRM data system
- Achieved 100% occupancy in Memory Care with active Wait List and 98-100%occupancy in Assisted Living.
- Work with management to established pricing strategies to maintain competitive pricing and maximize profits.
- Outreach Liaison to promote community and obtain leads
- Forecasted sales and established processes to achieve sales objectives and related metrics.
Executive Assistant to CEO/Business Development Manager
NIO Consulting Group
09.2021 - 01.2023
- Handled confidential and sensitive information with discretion and tact.
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Organized and coordinated conferences and monthly meetings.
- Transcribed meeting minutes to support sales, business development and senior management teams.
- Took notes and dictation at meetings.
- Face to Face business development and marketing
- Generate sales leads by nurturing productive relationships with healthcare facilities, legal firms, and affiliated industries
- Implement measures to improve customer satisfaction and retention
- Work business development pipeline to secure new business for company
- Build, encourage and maintain long-term relationships with key stakeholders
Community Sales Advisor/Assistant General Manager
Holiday Retirement/Augustine Landing
05.2016 - 07.2021
- Excellent communication with prospective residents/influencers averaging 50 calls per day
- High Lead to Tour ratio/Consistently met expectations on conversion of Lead to Lease
- Proficiency in CRM data system
- Achieved consistent positive Move In/Move Out Ratio focusing on resident retention.
- Work with management to established pricing strategies to maintain competitive pricing and maximize profits.
- Outreach Liaison to promote community and obtain leads
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Earned respect and friendship of residents and staff through active listening, compassion and empathy
- Multi department management encompassing all aspects of community
- Strong Sales and Marketing skills used to increase occupancy through tours, negotiating leases, sales calls, and ensuring community is rent ready for potential residents.
- Resident relations liaison.
Director of Resident Care/Sales and Marketing
Sheffield Bay Assisted Living And Memory Care
04.2014 - 03.2016
- Interacted well with residents and families to build connections and nurture relationships.
- Created loving and caring environment staffed with highly trained CNA’s
- Licensed Administrator for Home for the Aged in State of Michigan.
- Developed Relias Learning Web Training Program for facility.
- Liaison for New Resident and Annual Resident Assessments
- Compliance Officer for State Inspection, CPR/First Aid training, TB testing and Flu shots for staff and residents
- Successfully maintain 100% Compliance in Resident/Guest/Staff incident report system
- Presented Community to prospective residents followed by handwritten Thank You Note of Appreciation for touring.
- Facilitated Marketing and Advertising “Personal Touch” 60 second video piggyback to local Chamber of Commerce website.
- Designed copy ads for local newspaper, wrote and recorded commercials for local radio station ads, and designed marketing pamphlets, flyers, and business cards.
- 100% IL occupancy, 100% ALF occupancy and 83-100% Memory Care Occupancy averaging total of 92-100% occupancy
- Organize turnover scheduling with maintenance and housekeeping to maximize occupancy.
Education
Elementary Education
Miami University
Middletown, OHLiberal Arts And General Studies
Sinclair Community College
Dayton, OHSkills
- Sales Training and Leadership
- Client Relationship Management
- Emotional intelligence
- Problem solving
- Organizational skills
- Customer Service
- Excellent verbal and written communication skills
- Healthcare Industry Knowledge
- Caring and Empathetic
- Knowledge of Community Services and Programs
- Patient Confidentiality and Data Security
- Reliability and Dedication
Certification
CPR
Dementia I and II Certification
Timeline
Director of Sales
Starling Of San Jose
07.2023 - 11.2023
Community Leasing Coordinator
Grand Villa Of Sarasota
02.2023 - 06.2023
Executive Assistant to CEO/Business Development Manager
NIO Consulting Group
09.2021 - 01.2023
Community Sales Advisor/Assistant General Manager
Holiday Retirement/Augustine Landing
05.2016 - 07.2021
Director of Resident Care/Sales and Marketing
Sheffield Bay Assisted Living And Memory Care
04.2014 - 03.2016
Elementary Education
Miami University
Liberal Arts And General Studies
Sinclair Community College
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