Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Carla Bundick

Greenbelt,MD

Summary

Compassionate and Efficient Sales Leader, Skilled at developing lasting and trusted relationships with high profile clients and referral sources, resulting in best-in-class performance for growth and client retention. Highly organized with a focused and targeted approach to developing new business. Ability to naturally make meaningful connections and establish rapport quickly. Strong team leadership skills with the ability to work effectively with an Interdisciplinary Team to ensure complete customer satisfaction while exceeding target goals.

Overview

19
19
years of professional experience
1
1
Certificate

Work History

Director of Business Development

SmithLife Homecare
03.2022 - Current

Responsible for building relationships with other agencies that have the opportunity to refer to SmithLife Homecare. This includes hospitals, rehabilitation centers, nursing homes, and other organizations who may be releasing individuals back to their homes.

  • Identify and pursue valuable business opportunities to generate new company revenue and improve bottom line profit.
  • Establish and maintain effective working relationships with referral sources, including discharge planners, social workers, case managers and other professionals to inform them of Smith Live Homecare services and partnering opportunities.
  • Attend networking meetings to develop business, including participation on Boards, committees and other community activities to enhance the company's reputation and brand awareness in the community.
  • Exhibit at conferences, expos and vendor fairs.
  • Assist clients and their families with referrals to other needed services, including financial assistance such as Medicaid Waiver, Long Term Care Benefits, VA or other resources.
  • Assist in the creation of electronic newsletters, including identifying relevant topics and finding and/or writing articles relating to the industry in order to draw traffic to the company sites.
  • Host Monthly Ask The Expert Series via Zoom with featured guests including Elder Law Attorney's, Radio Show Hosts, Specialty Physicians and Executive Directors of DC Villages and share on Social Media Platforms.
  • Negotiate, prepare and sign contracts with clients.
  • Establish and maintain highly effective relationships with clients and industry partners to drive growth.
  • Consistently Meet and Exceed Sales Goals
  • Interview, Hire and Coach new Sales Representatives and conduct Quarterly and Annual Performance Reviews

Sales Counselor

The Landing Of Silver Spring
04.2020 - 02.2022
  • Schedule, organize and conduct tours with prospective residents of Assisted Living and Memory Care community
  • Sell the vision of the new community through effective relationship building, understanding family, resident needs and interests
  • Manage all aspects of sales and marketing effots for the community with the goal to grow revenue, maintain established occupancy and census goals
  • Met and exceeded monthly sales and activity targets
  • Work closely with Resident Move in Coordinator, Activities Director, Wellness Director, Chef and Maintenance Manager to ensure a smooth transition for all new resident move in's

Sales Counselor

Spring Hills Mount Vernon Assisted Living
06.2018 - 05.2020
  • Schedule, organize and conduct tours with prospective residents of Assisted Living and Memory Care community.
  • Create, Plan and Implement sales strategy with Leadership team to attract new residents through seminars, themed events, networking events and family nights.
  • Developed and maintained a trusted relationship with residents, families and professional care providers.
  • Created and Updated Quarterly Marketing plan to ensure Census Goals are met and exceeded.

Sales Director

LivHOME, Inc.
12.2016 - 05.2018
  • Worked collaboratively with Care Managers to ensure that referred clients were provided prompt, quality elder care solutions in order to maximize length of stay
  • Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities.
  • Boosted profits through effective marketing strategies and established relationships with referral sources
  • Solved complex problems to increase sales effectiveness and streamline business direction.

Hospice Care Consultant

Seasons Hospice
08.2015 - 09.2016
  • Responsible for positively impacting patients and families coping with end of life illnesses by providing compassionate hospice care.
  • Work collaboratively with Physicians, Care Managers, Nurses, Social Workers and Discharge Planners to transition patients into hospice care
  • Established and maintained effective communication with staff, physicians and community organizations to promote high quality patient care.
  • Met and Exceeded Quarterly Quota in the first six months of marketing to key referral sources in new territory/ county where there was no previous Certificate of Need.
  • Recruited, hired and trained all staff, providing direct supervision, ongoing staff development and continuing education to employees.
  • Communicated with patients, ensuring that medical information was kept private.
  • Liaised with other healthcare professionals to develop comprehensive patient care plans and provide highest quality of care.

Business Development Representative

Capital Caring Hospice And Palliative Care
05.2005 - 06.2015
  • Responsible for marketing Hospice and Palliative Care services to physician groups, hospitals, long term care facilities and community organizations. Execute the company's consultative selling strategy to build sustainable relationships with targeted referral sources.
  • Conduct and participate in business development meetings, complete and submit all activity reports and documentation.
  • Conduct quarterly in-services with key accounts for staff education purposes and Continuing Education credits.
  • Instrumental in establishing the Providence Hospital Inpatient unit contract, 14 Bed unit that opened in Fall of 2015.
  • Identified opportunities for formal or contractual relationships with physicians and hospitals and coordinate with clinical leadership teams to ensure world class quality care and customer services.
  • Successfully pursued and secured the Howard University Hospital Inpatient Unit Contract, the first hospital IPU in Washington, DC
  • Contributed to the census grown from 80 to 200 patients



Education

Bachelor of Arts - Business Management

Clark College
Atlanta
05.1985

Skills

  • Leadership, Coaching, Business Development, Ability to Motivate others
  • Account Management, Sales Forecasting, Budgeting, Managing a Healthcare CRM
  • Build and Maintain Trusting Relationships with Clients
  • Strong Verbal and Written Communication
  • Public Speaking, Excellent presentation skills

Accomplishments

  • Achieved high client growth in 2022/2023 by developing and executing a comprehensive sales and marketing plan for the Washington, DC territory, Smith Life Homecare.
  • Produced 30% increase in YTD revenue on individual accounts, Capital Caring Hospice.
  • Collaborated with Clinical Leadership Team at Howard University Hospital to establish the first Inpatient Hospice Unit in a hospital in Washington, DC.
  • Successfully initiated and implement the Providence Hospital 4 Part "Breaking Bad News" series for new Resident Physicians and the Quarterly Palliative Care Grand Rounds with Capital Caring's Medical Director and the Palliative Care Director at Providence Hospital
  • Effectively garnered key relationships at Providence Hospital's Director of Palliative Care to leading to a 14 Bed Hospice Inpatient unit, opened in the Fall of 2015.


Certification

CDP - Certified Dementia Practitioner

EOL - End of Life Certification

Timeline

Director of Business Development

SmithLife Homecare
03.2022 - Current

Sales Counselor

The Landing Of Silver Spring
04.2020 - 02.2022

Sales Counselor

Spring Hills Mount Vernon Assisted Living
06.2018 - 05.2020

Sales Director

LivHOME, Inc.
12.2016 - 05.2018

Hospice Care Consultant

Seasons Hospice
08.2015 - 09.2016

Business Development Representative

Capital Caring Hospice And Palliative Care
05.2005 - 06.2015

Bachelor of Arts - Business Management

Clark College
Carla Bundick