Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Languages
Timeline
Hi, I’m

Carla Eboli

Chicago,IL

Summary

Results-driven Global Communications & PR Executive with 20+ years of experience accelerating awareness, growth, and innovation for both agencies and clients.

Expertise in elevating companies' profiles, strengthening public perception, and enhancing digital presence through strategic revitalization of online platforms. A proven leader in developing and executing impactful internal communication strategies, fostering strong relationships with senior leadership, internal stakeholders, and external partners.

As an Omnicom agency veteran and award-winning brand leader, accolades include recognition from Cannes Lions, Advertising Age, ADWEEK, AIMM, and Addy awards.

Overview

22
years of professional experience

Work History

Energy BBDO

EVP of COMMUNICATIONS / PR & MULTICULTURAL
01.2019 - 10.2023

Job overview

  • Worked directly with the New Business team as the agency's PR, Multicultural & DEI lead, playing a key role in acquiring clients such as The General (which became one of our largest accounts), Bayer (Claritin & Alka-Seltzer), Kerry Gold, Potbelly, Pearle Vision, Jack Daniels, and SCJ, resulting in significant organic growth.
  • Led Energy BBDO's internal communication & PR plans, advising senior leadership, on messaging and thought leadership to position the executive team as credible voices in relevant industry discussions.
  • Served as an agency spokesperson, managing media inquiries and interviews, as well as identifying industry opportunities such as conferences, seminars, webinars, client events, and award judging to promote our capabilities and expertise. These efforts led to participation in over 20 events annually, including global conferences like ADCOLOR and awards shows like One Show, Effie's, and the Association of National Advertisers (ANA/AIMM).
  • Served at Omnicom Group level as a PR & DEI Champion, helping define PR best practices and protocols for DEI communications adopted across the network.
  • Collaborated with CEOs across the BBDO global enterprise, including LatAm and Europe, to expand BBDO's DEI communications' platform (for both clients and internally), adapting programs to fit different countries' cultural needs and demands.
  • Founding member and head of Omnicom's first Global LatinX ERG (AcentO), which currently has over 300 members worldwide.
  • Results include: Cultivating ongoing relationships with media and leveraging data and insights to elevate the agency's favorable public image, increasing social media presence by more than 25% (LinkedIn 2022/ 2023) - owned media; Content development that generated more than 35 articles, all positively mentioning the agency / brand, published by reliable outlets (wire distribution not included, 2021/2023); Developing internal events' plan, including annual Creativity & Innovation series, inviting external partners and stakeholders.

Dieste

CHIEF MARKETING OFFICER
01.2008 - 01.2019

Job overview

  • Served as Dieste's first-ever CMO, responsible for the agency's Business Development & Growth, Brand Reputation, Public Relations & and Marketing, driving strategic partnerships, and innovation programs
  • Development of internal communications' tools and content for agency's CEO, significantly improving leadership communication and agency culture.
  • Significantly improved C-Suite relationships with Omnicom agencies generating collaborative new business pipelines responsible for 70% of all Diesel's new business opportunities (2016/2019)
  • Leverage data and insights to create new business offers, bringing to the agency new key accounts, including Best Buy, Chilli's, P&G, Miller, Pollo Campero, & Pizza Hut among others, elevating Dieste to one of the top five Multicultural agencies in the USA, according to AdAge ranking
  • Worked in partnership with Omnicom agencies, supporting multi-agency clients such as Hilton Hotels, AT&T, Taco Bell, Pizza Hut, REI, Merck, and others in targeting, engaging, and growing within key multicultural consumer groups in the USA
  • Member of Omnicom's Regional Leadership Team accountable for developing talent retention initiatives (10+ events), new business collaboration practices, and regional agencies integration (50+ events)
  • Notable achievement includes leading the PR initiative #muttbombing on behalf of Dallas Pets Alive, transforming a limited budget of $5000 into a trending digital campaign generating 190M+ media impressions, and winning 15+ awards, including Cannes Lions, IAB MIXX Awards, and FIAP

Ketchum

MANAGING DIRECTOR
01.2003 - 01.2008

Job overview

  • Senior leader directing and guiding PR agency's Healthcare & Wellness department across Brazil, managing a budget of + $2M, a team of 20 professionals, and a portfolio of an average of 25 clients
  • Instrumental in identifying new opportunities and strategic partnerships for market expansion and sustained growth, tripling the number of clients and doubling the size of the healthcare team, accountable for more than 35% of the agency's organic growth
  • Served as clients' primary advisor, training over 80 C-Level executives and directors of global pharmaceutical companies, equipping them with best practices, industry trends, and proven methodologies for maximizing digital and traditional media presence
  • Led Ketchum's Crises Management Group (training and management), training over 100 pharmaceutical executives across all levels and disciplines
  • Accountable for client management and business development with an average of 6 major client wins per year (a 70% conversion rate)
  • Developed and managed brand reputation and communications for top-tier healthcare, wellness, and beauty companies, including Roche, Genentech, Merck, Pfizer, Bayer, Johnson & Johnson, Boehringer Ingelheim, and PhRMA Brazil
  • Entrusted to lead the creation and implementation of multifaceted communications projects for international clients across agency offices in Latin America, Europe, and North America, generating an additional $3M+ in revenue

United Nations' Alfabetização Solidária

COMMUNICATIONS MANAGER
01.2002 - 01.2003

Job overview

  • Led a team of five journalists providing strategic direction in the development of Alfabetizacao Solidaria magazine, increasing the number of subscribers by more than 20%
  • Developed communications strategies to drive progress in public relations and conducted media training for company executives and business leaders
  • Developed key message frameworks to ensure consistent messaging across all channels and touchpoints within the organization.

Education

Universidade Da Cidade Do Rio De Janeiro
Rio De Janeiro, Brazil

Bachelor of Arts from Communication, Journalism
03-1994

University Overview

Cornell University
Boston, MA

Omnicom University from Business Management

University Overview

Skills

  • New Bussines Development
  • Team Building
  • Planning & Strategy
  • Global Experience
  • Cultural Understanding

Affiliations

Affiliations
  • ADCOLOR Executive Board, 01/01/18, Current
  • OmniWomen Chicago / NY Chapter, 01/01/18 - 2023
  • AIMM, 01/01/19 - 2024
  • Good Latinas For Good, 01/01/23, Current
  • AHAA Annual Event, 01/01/14, 12/31/15
  • Dress for Success - Dallas, 01/01/17, 12/31/17
  • St. Jude Hospital 'Night of Hope' Fundraiser, 01/01/14, 12/31/15
  • Mi Escuelita, 01/01/15, 12/31/17

Accomplishments

Accomplishments
  • Key Results BBDO:
  • Cultivated ongoing relationships with media, leveraging data and insights to elevate the agency's favorable public image and increase social media presence by over 25% on LinkedIn (2022/2023 – owned media).
  • Developed content that generated over 35 positive articles mentioning the agency/brand, published by reliable outlets (excluding wire distribution, 2021/2023).
  • Developed an internal events plan, including the annual Creativity & Innovation series, inviting external partners and stakeholders such as Google, Nielsen, Pandora, Meta, CBS, and Snapchat, to enhance the agency teams' knowledge of cultural nuances, trends, technology, media channels, and innovation.
  • Implemented 60+ training sessions, including creative workshops, lunch & learns, and cultural immersions (2019/23), achieving an average positive impact score of 4.3 (on a scale of 1 to 5) based on after-event polls.

Languages

Portuguese
Native or Bilingual
Spanish
Full Professional

Timeline

EVP of COMMUNICATIONS / PR & MULTICULTURAL
Energy BBDO
01.2019 - 10.2023
CHIEF MARKETING OFFICER
Dieste
01.2008 - 01.2019
MANAGING DIRECTOR
Ketchum
01.2003 - 01.2008
COMMUNICATIONS MANAGER
United Nations' Alfabetização Solidária
01.2002 - 01.2003
Universidade Da Cidade Do Rio De Janeiro
Bachelor of Arts from Communication, Journalism
Cornell University
Omnicom University from Business Management

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Carla Eboli