Summary
Overview
Work History
Education
Skills
Timeline
Generic

Carla Garter

Williamsburg,MI

Summary

With over 20 years of experience in marketing, honed skills in project management, client relations, and digital marketing. Successfully managed multiple projects simultaneously, consistently meeting deadlines and surpassing client expectations. Expertise lies in developing and implementing comprehensive digital marketing strategies, including website design and development, SEO, social media marketing, and content creation. Skilled in utilizing various project management tools to streamline processes and enhance efficiency. Driven by a passion for driving business growth and achieving tangible results.

Overview

27
27
years of professional experience

Work History

Business and Marketing Manager

Garter Home Services
08.2023 - Current
  • Designed and launched an SEO-friendly website from scratch using Wix, enhancing online visibility and lead generation
  • Developed a tiered home maintenance service program, creating a consistent and scalable revenue stream
  • Managed vendor relationships for property maintenance, ensuring quality service and cost efficiency
  • Provided customer service for new and existing clients, improving satisfaction and retention
  • Handled administrative operations, including QuickBooks accounting, LLC compliance, and business updates
  • Systemized the work request process using Monday.com, improving efficiency and workflow management

Digital Marketing Specialist (self-employed)

CleverMuse Marketing
12.2021 - Current
  • Designed and overhauled websites to improve user experience, update branding, and enhance SEO, using Wix and Squarespace for various clients
  • Managed organic and paid social media campaigns on Facebook and Instagram to drive engagement and conversions
  • Developed SEO-friendly website content from client notes, optimizing for search rankings and readability
  • Provided tailored digital marketing strategies to businesses in diverse industries, including holiday retail, property management, home improvement, and executive protection
  • Implemented branding improvements and UX/UI enhancements to create cohesive and visually appealing online experiences

Video Marketing Operations Manager

Feedstories
04.2019 - 08.2023
  • Managed end-to-end video production for multiple clients, overseeing onboarding, execution, and final delivery while ensuring brand consistency
  • Led the integration of AI technologies to streamline video editing, automate project management, and enhance content personalization
  • Supervised and trained freelance staff while onboarding teams to Monday.com, Slack, Google Docs, and Remote Video Technology to improve workflow efficiency
  • Optimized production processes, reducing turnaround time and improving budget management across multiple projects
  • Maintained client communication, provided regular project updates, and resolved issues to ensure seamless execution and satisfaction

Account Manager/Project Manager

Swashbuckle Media
05.2015 - 08.2023
  • Managed client relationships, providing onboarding, project updates, and recommendations for new services/solutions to drive success
  • Led digital marketing projects, including web-focused initiatives, ensuring on-time delivery and alignment with client goals
  • Researched and evaluated digital resource opportunities to maximize production efficiency and cost savings
  • Analyzed ROI of digital strategies using Google Analytics, CallRail, and CRM tools, delivering data-driven insights for optimization
  • Oversaw Local Reputation Marketing, optimizing Google My Business, local listings, and CRM-driven reputation management
  • Provided quality assurance on digital content, ensuring brand consistency and performance across platforms
  • Streamlined internal workflows with Monday.com, Asana, or Trello, improving project efficiency and team collaboration

Senior Marketing Specialist

Mercy Health
10.2012 - 07.2015
  • Coordinated integrated communication and marketing activities for West Michigan Region
  • Assisted regional marketing team in the planning, development and implementation of marketing plans
  • Developed, maintained and coordinated production of print collateral
  • Event coordination for organization annual events and aesthetics service line
  • Utilized project management tools for documenting and tracking marketing activities
  • Facilitated with rebranding to ensure conformity of brand standards throughout the organization

Marketing Project Manager

Bethany Christian Services
07.2006 - 10.2012
  • Coordinated multi-channel marketing projects (print and web) for 85+ branches across the U.S., ensuring brand consistency and timely delivery
  • Assisted in the planning and execution of regional marketing strategies, driving engagement and local awareness
  • Managed end-to-end execution of marketing campaigns, from concept development to implementation, meeting deadlines and budget requirements
  • Tracked and communicated project progress to key stakeholders, ensuring alignment and transparency via a project management database
  • Coordinated high-profile events, including concerts, fundraisers, and celebrity appearances, contributing to brand visibility and engagement
  • Wrote and edited articles for LifeLines magazine, which reached a circulation of 70,000+ readers
  • Proofread and ensured quality control for marketing materials (brochures, booklets, posters, presentations, and ads), maintaining brand voice and consistency
  • Led efforts in rebranding initiatives, ensuring conformity to brand standards across all materials and communications

Insurance Benefits Account Coordinator

Corporate Benefit Strategies
01.2004 - 01.2006
  • Managed Third Party COBRA administration for 250+ clients, ensuring compliance with federal regulations and smooth operation of benefits services
  • Communicated COBRA rights, procedures, and billing information clearly to participants, enhancing understanding and satisfaction
  • Led database system upgrades, improving operational efficiency and accuracy in client records and billing processes
  • Developed and streamlined administrative processes, collaborating with cross-functional teams to ensure seamless integration and service delivery
  • Processed COBRA payments and billing through QuickBooks, maintaining accurate financial records and timely transactions

Licensing Manager

Gruner and Jahr Publishing
01.2000 - 01.2001
  • Managed licensing and book publishing programs for top magazine brands, including Parents, Child, Fitness, Family Circle, and YM, driving brand growth and product expansion
  • Acted as the primary liaison between licensing agencies and magazines, ensuring successful implementation of brand strategy, business development, and new product initiatives
  • Coordinated targeted advertising campaigns within each magazine to promote licensed products, boosting visibility and sales within key demographics
  • Maintained rigorous product development schedules, ensuring timely delivery of products that met tight deadlines set by magazines, manufacturers, and retailers
  • Identified and pursued new business opportunities to expand licensing revenue and strengthen brand partnerships

Institutional Marketing Coordinator

Penguin Putnam Books for Young Readers
01.1999 - 01.2000

Marketing Assistant

Penguin Putnam Books for Young Readers
01.1998 - 01.1999
  • Coordinated marketing efforts to promote children's books to the school and library market, driving brand recognition and sales
  • Organized and facilitated author/illustrator appearances at schools and libraries, enhancing author visibility and engagement with target audiences
  • Developed and executed promotional campaigns, including print advertisements and branded products for seasonal book releases
  • Represented new titles and authors/illustrators at national trade shows, building relationships with industry professionals and expanding market reach

Education

Analytics and Data Mastery Certification -

Digital Marketer
10.2017

Content Marketing Master Certification -

Digital Marketer
10.2017

Search Marketing Master Certification -

Digital Marketer
12.2016

Paid Traffic Master Certification -

Digital Marketer
10.2016

Google Analytics -

Udemy
09.2015

Fundamental of Digital Marketing -

Shaw Academy
09.2015

Project Management Training Course -

PMP
10.2010

Mistake Free Grammar and Proofreading -

Fred Pryor
09.2006

Secondary Education Teaching Certification -

Aquinas College
05.2004

Bachelor of Arts - English, Psychology

Western Michigan University
05.1997

Skills

  • MS Office
  • Outlook
  • Project planning
  • Process improvement
  • QuickBooks
  • Base Camp
  • Google Drive
  • Dropbox
  • Skype
  • Monday
  • Squarespace
  • Wix
  • Slack
  • OpenReel Remote Video
  • Digital marketing
  • Detail-oriented
  • Data-driven decision making
  • Account management
  • Social media marketing
  • Event planning and logistics
  • Organization, prioritizing, and multi-tasking

Timeline

Business and Marketing Manager

Garter Home Services
08.2023 - Current

Digital Marketing Specialist (self-employed)

CleverMuse Marketing
12.2021 - Current

Video Marketing Operations Manager

Feedstories
04.2019 - 08.2023

Account Manager/Project Manager

Swashbuckle Media
05.2015 - 08.2023

Senior Marketing Specialist

Mercy Health
10.2012 - 07.2015

Marketing Project Manager

Bethany Christian Services
07.2006 - 10.2012

Insurance Benefits Account Coordinator

Corporate Benefit Strategies
01.2004 - 01.2006

Licensing Manager

Gruner and Jahr Publishing
01.2000 - 01.2001

Institutional Marketing Coordinator

Penguin Putnam Books for Young Readers
01.1999 - 01.2000

Marketing Assistant

Penguin Putnam Books for Young Readers
01.1998 - 01.1999

Content Marketing Master Certification -

Digital Marketer

Search Marketing Master Certification -

Digital Marketer

Paid Traffic Master Certification -

Digital Marketer

Google Analytics -

Udemy

Fundamental of Digital Marketing -

Shaw Academy

Mistake Free Grammar and Proofreading -

Fred Pryor

Secondary Education Teaching Certification -

Aquinas College

Bachelor of Arts - English, Psychology

Western Michigan University

Analytics and Data Mastery Certification -

Digital Marketer

Project Management Training Course -

PMP

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Carla Garter