Carla Hernandez
Cypress,TX
Summary
Results-driven retail leader with over 7 years of experience driving sales growth, improving operational efficiency, and developing future leaders. Proven ability to create team alignment, enhance customer satisfaction, and execute brand strategies to increase profitability. Passionate about building a winning culture that fuels results, strengthens retention, and drives the business forward by managing payroll and labor budgets, and developing high-performance teams. Skilled in driving team performance, managing complex schedules, and ensuring payroll accuracy in fast-paced, high-volume environments.
Overview
15
15
years of professional experience
Work History
Assistant Store Manager
Bath and Body Works
09.2022 - 07.2025
- Attract, hire, develop, and retain top talent by providing ongoing coaching and performance feedback for 15-30 staff associates.
- Over saw scheduling, inventory management, and visual merchandising execution in line with corporate standards.
- Set clear performance expectations and drive accountability to ensure high-performance results.
- Foster a customer-first culture by building strong relationships, gathering feedback, and increasing conversion rates.
- Partner with sales leadership to execute operational initiatives, maintain payroll targets, and optimize floor coverage.
- Implement corporate merchandising direction to enhance visual displays and bring product storytelling to life.
- Support loss prevention efforts by incorporating asset protection and safety protocols into daily operations.
- Managed daily store operations to ensure optimal customer experiences and efficient workflow.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Analyzed sales data to identify trends and make informed decisions for promotional activities.
- Established performance goals for staff, providing ongoing feedback to drive improvement.
- Assisted the Store Manager in analyzing sales data to identify trends and make informed decisions for improving overall store performance.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
Specialty Sales Team Lead
Target
09.2014 - 09.2022
- Supervise and mentor a team of 25+ employees to ensure high productivity and exceptional customer service.
- Train and educate team members, setting clear expectations for sales performance and customer engagement.
- Conducted Daily huddles, ensured accurate shelf replenishment, and maintained daily brand presentation standards.
- Manage inventory replenishment by creating manual pulls and overseeing stock levels based on business needs.
- Maintain store visual standards by setting up planners and planograms, ensuring proper product rotation.
- Collaborate with vendors to optimize stocking and merchandising processes while addressing concerns in real-time.
- Drive sales through effective promotions and in-store initiatives, improving customer experience and store profitability.
Beauty Advisor
Walgreens
12.2010 - 02.2012
- Assisted customers with product selection by staying knowledgeable about new and existing beauty products.
- Processed customer transactions efficiently while handling returns and complaints in alignment with company policies.
- Promoted ongoing sales events by 90% through value selling to enhance customer engagement and store revenue.
- Maintained a clean and organized sales floor by restocking, facing products, and dusting shelves.
- Monitored for suspicious activities to prevent theft and ensure store security.
Education
High School Diploma -
Alief Hastings High School
Houston, TX06.2008
Skills
- Customer Service Excellence
- Team Leadership & Development
- Visual Merchandising & Sale Strategy
- Performance Coaching & Staff Training
- Problem-Solving & Conflict Resolution
- Inventory Management & Stock Replenishment
- Adaptability & Time Management
- Vendor Relations & Loss Prevention
- POS Systems (eg SAP, Workday, NCR)
- Scheduling, Payroll & Operational Oversight
- Attention to detail
- Work Planning and Prioritization
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
ABOUT ME
I’m a dedicated retail leader with 7+ years of experience driving sales, managing payroll and scheduling, and building high-performing teams. I’ve worked in high-volume environments like Bath & Body Works and Target, where I’ve consistently exceeded sales goals and developed team members into leadership roles. I thrive in fast-paced settings, value strong communication, and take pride in balancing operational efficiency with excellent customer service.
Timeline
Assistant Store Manager
Bath and Body Works
09.2022 - 07.2025
Specialty Sales Team Lead
Target
09.2014 - 09.2022
Beauty Advisor
Walgreens
12.2010 - 02.2012
High School Diploma -
Alief Hastings High School
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