Carla Kozen
Summary
An ambitious marketing professional with a strong background in public relations, communication, and project management. An accomplished writer, communicator, and interpersonal skills expert with extensive corporate experience developing and implementing digital, internal, and external communication strategies.
Overview
14
14
years of professional experience
Work History
MARKET MANAGER
ULI Tampa Bay
08.2022 - Current
- Conceptualized ULI Tampa Bay's 21-Day Equitable Development Challenge by coordinating in person events, recorded interviews and weekly curriculum to address the inequities in the real estate industry, through email, social media and website
- Strategically plan, market, and execute ULI events, including industry-leading hybrid conferences and networking events: Trends in Real Estate, monthly networking breakfast (StimULI), and Florida Summit
- Maintain and build relationships across ULI members, sponsors, and partners through brand awareness activities to drive membership (+20%) and sponsorship (+15%)
- Primary contact to ULI Tampa Bay committees: Women's Leadership Initiative, DE&I and Young Leaders Group, to champion programmatic, operational and growth goals business needs and strategies
MARKETING MANAGER
Pacaso
03.2022 - 06.2022
- In partnership with the MLS Director, developed and implemented marketing strategies to promote 100+ listing portfolio; including listing copy, video and photography
- Using Salesforce, Managed a team of listing coordinators, assigning and editing work and ensuring accuracy, on brand and MLS compliant
- Maintained relationships with Realtors, vendors, and partners throughout the property lifecycle, providing status updates
LICENSED CONSUMER PARTNER LEAD AND DE&I MEMBER
Opendoor Technologies
05.2021 - 03.2022
- Conducted in-depth market research, customer demographics, competitor analysis, and benchmarking to best inform investor on portfolio within Salesforce
- Served as the point of contact for client escalations - strengthening relations with clients
NEW HOME SALES CONSULTANT
David Weekley Homes
01.2021 - 05.2021
- Checked inventory, connected with sales team, gained insight into the real estate market with weekly competitive analyses of communities
- Planned #LivingWeekley Community events aimed at inviting residents to share their experience on social media and with prospects to enhance customer advocacy
SOCIAL MEDIA CONTENT PRODUCER
Dalí Museum
02.2020 - 01.2021
- Led the museum's presence-messaging across multiple platforms, listening and engaging with the Dalí community using Sprout Social
MARKETING AND EVENTS SPECIALIST (CONTRACTOR)
Digital Hands
07.2019 - 11.2019
- In conjunction with HR and Sales, developed and managed a strategy and integrated marketing plan for the acquisition of new hires and new business at USF and UT, and identified North American trade shows
MARKETING MANAGER
CDM Marketing
12.2017 - 01.2019
- Analyzed trends to define marketing & event strategies for clients: Berkshire Hathaway Home Services, Wonderstruct Co and Capital City Real Estate, resulting in $2 Million in sales
- Planned Berkshire Hathaway Home Services 2018 Kick-Off Event, hosting an experience to 500 Realtors for recruitment and brand awareness of the Luxury Division
SOCIAL MEDIA MARKETING SPECIALIST
Carter's
08.2015 - 12.2017
- Worked cross-functionally with the brand, email, merchants, influencers, and creative teams from the ideation through the implementation of campaigns and promotions, providing end-of-campaign results to stakeholders – Gaining over 1M organic impressions from the inaugurated social media holiday: #bodysuitday
- Organized OshKosh B'gosh's presence at Mom 2.0 Conference, a conversation for Moms, Marketers, and Media
LEATHERGOODS MANAGER
Dior
07.2010 - 07.2015
- Collaboratively worked with the store management, the regional, and the corporate teams on improving business performance through a 360 strategy
RETAIL ANALYST INTERN
Dior
05.2014 - 08.2014
- Assisted with new client implementation, provided analytical support on product sell-through, conducted merchandising and financial analysis within the Southeast
- Hosted an initial orientation event for new employees, which included activities that allowed them to discover the organization's structure, culture, vision, mission, and values
PUBLIC RELATIONS INTERN
TMZ
05.2010 - 08.2010
- Championed writing press releases, media alerts, and other communications materials, to convey key messages and stories to target audiences and media outlets
Education
Master of Arts - Public Relations
California Baptist University
Riverside, CA12.2014
Bachelor of Arts - Communication Media Studies
Clayton State University
Morrow12.2013
Skills
- Corporate Communications
- Overseeing Calendars
- Market Planning and Execution
- Project Management
- Process Improvement
- Social Media Management
- Event Execution
- Advertising and Marketing
- Community Relationship Building
- Web Content Creation
Timeline
MARKET MANAGER
ULI Tampa Bay
08.2022 - Current
MARKETING MANAGER
Pacaso
03.2022 - 06.2022
LICENSED CONSUMER PARTNER LEAD AND DE&I MEMBER
Opendoor Technologies
05.2021 - 03.2022
NEW HOME SALES CONSULTANT
David Weekley Homes
01.2021 - 05.2021
SOCIAL MEDIA CONTENT PRODUCER
Dalí Museum
02.2020 - 01.2021
MARKETING AND EVENTS SPECIALIST (CONTRACTOR)
Digital Hands
07.2019 - 11.2019
MARKETING MANAGER
CDM Marketing
12.2017 - 01.2019
SOCIAL MEDIA MARKETING SPECIALIST
Carter's
08.2015 - 12.2017
RETAIL ANALYST INTERN
Dior
05.2014 - 08.2014
LEATHERGOODS MANAGER
Dior
07.2010 - 07.2015
PUBLIC RELATIONS INTERN
TMZ
05.2010 - 08.2010
Master of Arts - Public Relations
California Baptist University
Bachelor of Arts - Communication Media Studies
Clayton State University
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