Carla Lafaurie
Miami,FL
Summary
Strategic Social Media Manager and Web Designer skilled in content creation, brand management, and responsive web design. Drives brand visibility and engagement through innovative digital marketing strategies and compelling content. Delivers user-friendly websites that enhance digital presence and foster audience interaction.
Overview
11
11
years of professional experience
Work History
Web Designer
Freelance
Coral Gables, Florida
05.2022 - Current
- Designed user-friendly websites tailored to client needs and preferences.
- Collaborated with clients to gather project requirements and design specifications.
- Utilized HTML, CSS, and JavaScript for responsive web design implementation.
- Optimized website performance and loading speed through best practices.
- Maintained up-to-date knowledge of design trends and emerging technologies.
Social Media Manager
Shelton And Stewart
Miami, FL
06.2017 - 04.2019
- Developed and implemented social media strategies across various platforms.
- Created engaging content to enhance brand visibility and customer interaction.
- Collaborated with marketing teams to align campaigns with business goals.
Media Negotiator
The Third Eye
Miami, Florida
01.2016 - 05.2017
- Facilitated client-vendor negotiations, resulting in agreements that met client objectives and vendor capabilities.
- Developed strategic proposals aligning client needs with market trends to enhance negotiation outcomes.
- Conducted market research to inform negotiation strategies, improving alignment with industry standards.
Media Coordinator
The Third Eye
Miami, FL
01.2015 - 01.2016
- Managed social media accounts, elevating brand visibility and encouraging meaningful audience interaction.
- Coordinated media campaigns across multiple platforms, enhancing community engagement through targeted messaging.
- Developed content calendars to streamline editorial planning and ensure timely execution of campaigns.
Education
Master of Arts - Web Design And Development
University of Florida
Gainesville, FL05-2022
Bachelor of Arts - Advertising
Saint Louis University
St. Louis, MO05-2014
Skills
- Social media strategy
- Digital marketing
- Content creation
- Campaign management
- Content curation
- Visual content strategy
- Brand management
- Visual branding
- Web design
- HTML/CSS proficiency
- Creative thinking
- WordPress theme design
- Adobe creative suite
- Web design templates
- Adobe photoshop
- HTML design
- CSS styling
Timeline
Web Designer
Freelance
05.2022 - Current
Social Media Manager
Shelton And Stewart
06.2017 - 04.2019
Media Negotiator
The Third Eye
01.2016 - 05.2017
Media Coordinator
The Third Eye
01.2015 - 01.2016
Master of Arts - Web Design And Development
University of Florida
Bachelor of Arts - Advertising
Saint Louis University